Salem Khamis
Mountain View,CA
Summary
Experienced with market research and data analysis to inform marketing strategies. Utilizes data-driven insights to optimize campaigns and improve market positioning. Knowledge of consumer behavior analysis, ensuring effective marketing solutions.
Overview
2027
2027
years of professional experience
Work History
AV Operations Specialist
Waymoo
Mountain View, CA
01.2026 - Current
- Collect and analyze operational data and trends metrics to support product optimization and Implementation strategy
- Synthesize quantitative and qualitative data and generated actionable insights, enhancing operational performance
- Partner cross-functionally with product and operations teams to prioritize data-driven enhancements
Tires Operations Specialist
Goodyear
SF Bay Area, CA
01.2025 - 01.2026
- Optimized operational processes through data-driven analysis, improving throughput and KPIs.
- Designed and maintained dashboards to monitor operational health, enabling leadership to make informed decisions.
- Delivered actionable insights to support leadership on organizational planning and efficiency initiatives.
Independent Market Intelligence Consultant
Self
Egypt
01.2017 - 01.2024
- Launched and managed a self-directed investment intelligence initiative, collaborating with partners to identify high-potential market opportunities.
Conducted comprehensive market research and competitive analysis, synthesizing primary and secondary data to inform strategic investment decisions.
Designed and implemented interactive dashboards and reports using Tableau and Power BI, translating complex data into actionable insights for decision-making.
Monitored industry trends, KPIs, and historical performance to forecast demand and guide business strategy.
Apple Maps Data Quality Analyst
Apple
Cupertino, CA
01.2015 - 01.2016
- Analyzed large datasets to identify patterns, anomalies, and performance gaps in mapping data
- Conducted A/B testing to evaluate product improvements and optimize user experience
- Managed multiple high-priority, time-sensitive projects within strict quality standards
- Led and mentored 32 onsite and remote team members, ensuring alignment with KPIs
- Evaluated the effectiveness and efficiency of QA tools and delivered insights for improvement
Marketing Manager
Moov
Mountain View, CA
01.2014 - 01.2015
- Conducted market research and competitor analysis to identify opportunities and inform strategy.
- Analyzed consumer behavior and implemented campaigns that increased acquisition by 25% and retention by 15%.
- Developed social media, email, and affiliate programs, boosting brand awareness by 300% and sales by 20%.
- Optimized digital channels and customer service processes, doubling satisfaction and reducing response time by 66%.
- Designed cross-platform engagement initiatives, including a leaderboard, increasing user engagement by 35%.
Integrated Marketing Manager
Searchhub
San Francisco, CA
01.2013 - 01.2014
- Conducted market research and competitive analysis to identify opportunities for differentiation.
- Evaluated advertising campaigns through surveys, focus groups, and A/B testing to optimize messaging.
- Managed digital marketing channels, including social media, Google AdWords, and email, to boost traffic, sales, and brand awareness.
- Integrated online campaigns with traditional media and proposed website enhancements to improve user experience and highlight key features.
- Developed a marketing campaign highlighting unique offerings and competitive advantages to differentiate the brand
Marketing Analyst
Ticketsreview
San Francisco, CA
01.2012 - 01.2013
- Analyzed industry trends, search behavior, and competitor strategies to identify opportunities and refine marketing approaches.
- Conducted market segmentation to optimize audience targeting and campaign messaging.
- Launched Google AdWords campaigns, increasing website traffic by 163% and sales by 41% in under 3 months.
- Monitored campaign performance, identified KPIs, and translated data into actionable insights
Early Career (Research & Campaign Analytics)
Medco Gulf — Kuwait | Assistant Marketing Manager | 2008 – 2009
Kuwait
2008 - 2009
Assistant Marketing Manager
Medco Gulf
Kuwait
01.2008 - 01.2009
- Conducted market research and competitive analysis to inform growth strategies and identify opportunities.
- Developed marketing campaigns that increased customer acquisition by 100% in 6 months.
- Managed sales team initiatives, boosting sales by 15% through competitive strategy improvements.
- Built a marketing database to manage client relationships and gathered feedback to enhance user satisfaction.
Marketing Assistant
Tijara & Real Estate Investment
Kuwait
01.2008 - 01.2008
- Analyzed consumer behavior and executed pricing and advertising strategies, increasing sales by 130%.
- Developed media plans and customer databases to improve targeting and attract new clients.
Marketing Research Assistant
IPSOS
Dubai
01.2008 - 01.2008
- Conducted primary research and gathered patient statistics to support healthcare marketing strategies.
Growth Marketing Manager
Dr. Neetu Ahluwalia Medical Clinic
San Francisco, CA
01.2014 - 2014
- Analyzed the effectiveness of past campaigns, including print ads, Google AdWords, social media, and promotions
- Conducted qualitative and quantitative research to identify opportunities to boost awareness and drive growth
- Grew social media following and engagement by 50%, boosting brand recognition through strategic content planning
- Increased new customer acquisition by 25% through referral and direct email campaigns
Education
Master’s - Integrated Marketing Communication
Golden Gate University
San Francisco, CAMaster’s - Marketing
Webster University
Saint Louis, MOBachelor’s - Business Administration, Marketing Major
Egypt
Skills
- Data analysis, KPI design, forecasting, A/B testing
- Power BI, Tableau, Salesforce, Qualtrics, Excel
- Problem solving, critical thinking, and analytical skills, strategic thinking, experimentation mindset, decision-making under ambiguity, executive communication
- Cross-functional collaboration and prioritization
Timeline
AV Operations Specialist
Waymoo
01.2026 - Current
Tires Operations Specialist
Goodyear
01.2025 - 01.2026
Independent Market Intelligence Consultant
Self
01.2017 - 01.2024
Apple Maps Data Quality Analyst
Apple
01.2015 - 01.2016
Marketing Manager
Moov
01.2014 - 01.2015
Growth Marketing Manager
Dr. Neetu Ahluwalia Medical Clinic
01.2014 - 2014
Integrated Marketing Manager
Searchhub
01.2013 - 01.2014
Marketing Analyst
Ticketsreview
01.2012 - 01.2013
Assistant Marketing Manager
Medco Gulf
01.2008 - 01.2009
Marketing Assistant
Tijara & Real Estate Investment
01.2008 - 01.2008
Marketing Research Assistant
IPSOS
01.2008 - 01.2008
Early Career (Research & Campaign Analytics)
Medco Gulf — Kuwait | Assistant Marketing Manager | 2008 – 2009
2008 - 2009
Master’s - Integrated Marketing Communication
Golden Gate University
Master’s - Marketing
Webster University
Bachelor’s - Business Administration, Marketing Major
Egypt