Salih Abdul-Azeez
Dallas,USA
Summary
Experienced senior paid media manager with over 9 years of expertise in successfully managing multi-million dollar digital advertising campaigns across major platforms. Demonstrated ability to optimize return on ad spend (ROAS) and achieve performance key performance indicators (KPIs), consistently meeting client objectives through data-driven strategies. Adept in programmatic advertising, lead generation, and cross-channel campaign management, ensuring maximum impact and results.
Overview
9
9
years of professional experience
1
1
Certification
Work History
AD OPERATIONS COORDINATOR
Major Strategies
08.2024 - Current
- Manage programmatic advertising campaigns with budgets ranging from $1M to $20M across Google Ads, The Trade Desk, and Meta platforms
- Drive campaign performance optimization through strategic analysis of ad copy, creative assets, and audience targeting
- Implement conversion tracking and coordinate cross-functional teams for proper campaign attribution
- Maintain vendor relationships and oversee third-party media buying initiatives
PAID MEDIA SPECIALIST
Bear Fox Marketing
01.2024 - 07.2024
- Managed 15-25 client accounts monthly, specializing in both B2B and B2C digital advertising strategies
- Led successful MBA program campaigns for educational institutions including Boise State University and Cal State Hayward
- Executed performance-driven campaigns across Google Search, Performance Max, and Meta platforms
- Developed comprehensive marketing strategies utilizing LinkedIn, Google Search 360, The Trade Desk, and Microsoft Advertising
- Implemented advanced audience targeting techniques resulting in significant ROI improvements
PAID MEDIA SPECIALIST
AMN Healthcare
05.2019 - 07.2023
- Managed digital advertising budgets of $10,000-$50,000 monthly across Meta, Google, and LinkedIn platforms
- Developed and executed SaaS promotion strategies resulting in increased lead generation and sales
- Conducted monthly website performance analysis using Google Analytics, SEMrush, Hyros, and Ahrefs
- Coordinated with major agency partners including Brainlabs Global and Built to Scale
- Managed 15-25 accounts monthly while maintaining consistent ROI targets
CLIENT RELATIONSHIP MANAGER
Meta (Facebook)
12.2015 - 04.2018
- Identified and developed growth strategies for enterprise clients utilizing Meta's advertising solutions
- Analyzed performance metrics and provided data-driven recommendations to optimize client campaigns
- Led client education initiatives on Meta Business Suite and performance monitoring
- Managed escalations and maintaining strong client relationships through effective communication
- Managed department call volume of 30 calls per day and coordinated department schedules to maximize coverage during peak hours.
Education
Bachelor of Arts - Education
Indiana University
Indianapolis, IN01.2000
Skills
- Google Ads
- Meta Ads
- LinkedIn Ads
- The Trade Desk
- TikTok Ads
- Amazon Ads
- Google Analytics
Websites
Certification
- Google Ads Certifications: Search, Display, Video, and Measurement
- The Trade Desk Certifications: Trading Essentials Kokai, Executive Program, Data-Driven Planning, Marketing Foundations
- Project Management Professional (PMP) - 2020
Technicalskills
Google Ads, Meta Ads, LinkedIn Ads, The Trade Desk, TikTok Ads, Amazon Ads, Google Analytics, SEMrush, Ahrefs, Adobe Analytics, Tableau, Salesforce, HubSpot, Pardot, MailChimp, Klaviyo, Adobe Creative Suite, Canva, Final Cut Pro, ChatGPT, Jasper AI, MidJourney
Timeline
AD OPERATIONS COORDINATOR
Major Strategies
08.2024 - Current
PAID MEDIA SPECIALIST
Bear Fox Marketing
01.2024 - 07.2024
PAID MEDIA SPECIALIST
AMN Healthcare
05.2019 - 07.2023
CLIENT RELATIONSHIP MANAGER
Meta (Facebook)
12.2015 - 04.2018
Bachelor of Arts - Education
Indiana University