Salith Andersen
B2B Marketing Manager
Cary,NC
Summary
A highly accomplished sales- and marketing specialist with a sharp strategic vision, consistently leveraging opportunities to achieve measurable results through effective communication, analytical expertise, and an unwavering dedication to success. Recognized for proficiency in cultivating relationships and networking, excellence is achieved in dynamic business environments.
Overview
21
21
years of professional experience
Work History
Chanel Business Developer
Canon Nordic
05.2018 - 01.2023
- B2B Marketing and Sales Specialist: Led B2B brand awareness and lead generation efforts in Nordic & Baltic markets, driving 150% increase in lead conversion.
- Campaign Planning and Execution: Orchestrated successful online and offline lead-generation campaigns and webinars, resulting in 10% increase in lead acquisition.
- Product Launch Leadership: Directed all Nordic & Baltic B2B high-technology product launches, resulting in 20% higher market penetration.
Marketing Services Specialist
Seiko Epson Corporation
09.2016 - 10.2017
- Content Strategy for Brand Building: Spearheaded content strategy to boost brand awareness and drive lead generation
- PR Collaboration: Collaborated with PR agencies to craft and pitch press releases, news, and media content.
- Exhibition Participation: Actively engaged in selected local and international exhibitions, enhancing brand visibility and expanding network.
- Budget Forecasting: Accurately forecasted and monitored local channel marketing funds to optimize strategy
Marketing consultant
Det Danske Klasselotteri
01.2011 - 01.2012
- Direct Email: Planning and executing bi-monthly EDM (Email Direct Marketing) campaigns, consistently delivering engaging and successful email content.
- Campaign Management: Managing marketing campaigns involving creating, printing, and distributing materials to approximately 2 million Danish households.
- Marketing Automation: Designing and implementing a dialogue program reaching around 400,000 recipients.
Marketing Manager
ASCIO
01.2010 - 01.2011
- B2B Brand Awareness & Lead Generation: Drove B2B brand awareness and lead generation campaigns in USA, UK, Canada, and Poland, achieving 50 % increase in lead conversion.
- Email Marketing: Orchestrated direct email marketing campaigns targeting USA, UK, Canada, and Poland
- Market Surveys: Conducted annual consumer and market analyses to provide actionable insights, facilitating data-driven decision-making.
Sales and Marketing coordinator
MEDION AG
01.2008 - 01.2010
- Sales and Marketing Oversight: Accountable for managing comprehensive Nordic marketing activities, encompassing B2C initiatives, development of sales and marketing materials, conducting customer surveys, and providing strategic input.
Marketing Coordinator
DONG Energy (Previously Nesa)
01.2002 - 01.2008
- Spearheaded development and execution of "Fiber to Home" brand awareness campaigns. Collaborated with agencies to develop and design sales materials. Orchestrated direct email marketing campaigns targeting end-users and B2B, reaching approximately 500,000 recipients.
Education
Master of Science - Global Marketing Management
University of Liverpool
England 2016
BBA - Marketing Management And Research
Copenhagen Business School
Denmark 2006
Skills
- Communication
- Negotiation
- Prospecting and Lead Generation
- Product/Service Knowledge
- Market Research and Analysis
- Relationship Building
- Adaptability
- Problem-Solving
Timeline
Chanel Business Developer
Canon Nordic
05.2018 - 01.2023
Marketing Services Specialist
Seiko Epson Corporation
09.2016 - 10.2017
Marketing consultant
Det Danske Klasselotteri
01.2011 - 01.2012
Marketing Manager
ASCIO
01.2010 - 01.2011
Sales and Marketing coordinator
MEDION AG
01.2008 - 01.2010
Marketing Coordinator
DONG Energy (Previously Nesa)
01.2002 - 01.2008
Master of Science - Global Marketing Management
University of Liverpool
BBA - Marketing Management And Research
Copenhagen Business School
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