Sal J McClain

Lead Digital Analyst
Oliver Agency, New York, NY | January 2022 - Present

• Analytics and SEO Service Development: Built a comprehensive in-house analytics and SEO service for Morgan Stanley’s Creative Studio, leading to a 30% increase in team efficiency and 20% improvement in client response time.
• Primary Point of Contact for Analytics and Tagging: Solely managed Adobe Analytics, implementing analytic tagging requests, ensuring validation, and maintaining high reporting standards, which drove a 15% improvement in tagging accuracy.
• Insight Deck Service Creation: Developed a structured insight deck service providing website performance summaries, benchmarks, and recommendations, contributing to a 25% increase in data-driven decision-makingacross teams.
• Strategic Partner to Senior Leadership: Collaborated closely with the Vice President and Head of Global Creative, presenting progress and insights that influenced analytic strategies and client growth, which led to a 10% increase in client project retention.
• SEO Program Leadership: Led SEO initiatives using SEMrush and Adobe Experience Manager, achieving a 40% increase in organic traffic and securing higher search rankings.
• Prompt Engineering for Analytics: Utilized AI-driven prompt engineering to streamline analytics reporting, increasing efficiency by 20%.
• Enhanced DEI Leadership: Co-lead of the Black Action Group ERG since January 2024, organizing strategic events and growth initiatives for 40+ members, boosting community engagement by 30%.
• Advanced Data Analysis and Reporting: Analyzed key metrics (CTR, time on site, page views) with Adobe Analytics, providing insights that enhanced user engagement by 20%. Used pivot tables in Excel for streamlined data analysis from Salesforce, reducing processing time by 50%.
• Project Management Excellence: Utilized Jira for task tracking, improving task completion rates by 15% through better issue management and collaboration.

• Developed Comprehensive E-commerce Program: Created a one-on-one consulting and video training program, driving revenue from zero to six figures by empowering boutique business owners with the knowledge and tools to increase online sales and brand visibility.
• Client Success and Revenue Growth: Helped clients achieve an average 30% increase in online revenue and 40% boost in brand visibility through targeted e-commerce and growth strategies.
• Customized Consulting and Support: Provided tailored growth strategies and ongoing support to help clients meet specific business goals, which led to 95% client satisfaction and high referral rates.
• Efficient Operations and Scalability: Managed day-to-day operations and automated program components to enhance scalability, allowing the business to serve a growing client base with minimal overhead.
• Hiring and Team Leadership: Hired, trained, and managed a small team to support program delivery, customer service, and content development, enhancing the program's effectiveness and customer experience.

• Enhanced Online Presence for Clients: Developed responsive websites and digital marketing strategies that generated a 35% increase in client traffic and 20% boost in engagement.
• End-to-End Project Management: Directed client onboarding and project execution, improving project turnaround time by 25% through streamlined operations.
• SEO and Content Marketing: Delivered SEO, PPC, and content marketing solutions that contributed to a 40% increase in client visibility across channels.
• Client Consultation and Strategy: Provided comprehensive digital solutions tailored to client needs, resulting in a 30% increase in client satisfaction scores and repeat business.

• Strategic Marketing Development: Created targeted presentations, newsletters, and campaigns, boosting client engagement by 20%.
• Market Analysis and Insights: Conducted competitive market analysis, leading to a 15% improvement in campaign performance by tailoring messaging to market trends.
• Client and Project Management: Managed over 100 customer orders daily, achieving a 98% on-time completion rate through organized project tracking and efficient resource allocation

• Multi-Channel Project Leadership: Directed digital, video, and print initiatives, achieving measurable business results and increasing project success rates by 30%.
• Production Process Improvement: Streamlined production processes, increasing resource efficiency by 20% and supporting company growth.
• Custom Marketing Solutions: Successfully managed 80+ custom marketing projects, achieving high client satisfaction and consistent on-time delivery rates.

• Campaign Management: Coordinated regional and national campaigns, increasing project efficiency by 15% and meeting campaign objectives.
• Cross-Functional Collaboration: Worked with internal teams to support product marketing projects, improving communication flow and project alignment.
• Stakeholder Relations: Maintained strategic relationships with stakeholders, managing up to 8 simultaneous projects with a 100% success rate in project goals and deadlines.

• Supported project managers in fulfilling marketing strategies for active campaigns, improving brand positioning and engagement.
• Created and managed blog content for Converse and Fader Magazine, leveraging social media analytics to drive engagement.

• Grew average customer account size by 50% through strategic sales efforts and lead tracking.
• Consistently increased revenues, winning monthly bonuses for top performance.
• Executed over 100 daily calls with a 50% customer conversion rate.

• Generated and closed new business opportunities through social media and email campaigns, increasing client base.
• Spearheaded client engagements that brought in new business and optimized profitability.