Sally Frost
Atlanta,GA
Summary
As a graphic designer with six years of advertising agency experience, I am passionate about creating impactful visual stories across social platforms and digital media. I have a proven track record of increasing my clients' social following, engagement, and conversion rates as shown in my online portfolio.
Overview
7
7
years of professional experience
Work History
Senior Social Media Specialist
Bearpaw Partners
08.2020 - 03.2024
- Led the art direction, messaging, and management of the social media and email marketing for multiple clients simultaneously
- Created monthly strategies for social media platforms to hit clients' valued marketing goals and KPIs
- Used my 9 years of experience with Adobe Creative Cloud programs and 5 years of experience with scheduling and reporting software to produce effective and exciting content
- Conducted client-facing calls for social media and influencer relations
- Took on multiple responsibilities outside of my role, like directing photography and videography production, designing merchandise, and account management.
Marketing Coordinator
University Holdings
03.2017 - 03.2020
- Designed the new brand identity and logo for University Holdings, a brokerage firm in Athens, GA, with over $100 million in student housing assets across the Southeastern US states
- Managed all marketing materials, including property website design and photography.
Art Director, Photographer & Graphic Designer
Talking Dog Agency
08.2017 - 05.2019
- Designed the brand identities and opening campaigns for Nimbl Dance & Pilates and Propaganda Bar
- Executed all pitch decks, advertisements, branding materials and final campaign books in coordination with the client team's Copywriter. Shot and edited product photography for both Copper Creek Brewery and Propaganda Bar
- In May 2018, my team won "Most Creative Rebrand," for our work on Propaganda at Talking Dog's capstone event, "Battle of the Brands"
Education
Bachelor of Arts - Advertising
University of Georgia
Athens, GA05.2019
Art Direction
The Creative Circus
Atlanta, GA2018
Skills
- Account Management
- Adobe Creative Suite
- Art Direction
- Competitor Analysis
- Copywriting
- Graphic Design
- Google Analytics
- Influencer Collaboration
- Paid Advertising
- Scheduling Software
- Social Media Management
- Target Audience Analysis
Timeline
Senior Social Media Specialist
Bearpaw Partners
08.2020 - 03.2024
Art Director, Photographer & Graphic Designer
Talking Dog Agency
08.2017 - 05.2019
Marketing Coordinator
University Holdings
03.2017 - 03.2020
Bachelor of Arts - Advertising
University of Georgia
Art Direction
The Creative Circus