Sally Gonzalez
Los Angeles,CA
Summary
Dynamic Public Relations Associate with a proven track record, excelling in media pitching and strategic communications. Successfully managed high-profile client accounts, enhancing visibility through compelling press materials and events. Skilled in Cision and Muck Rack, fostering strong media relationships to drive impactful campaigns and exceed client expectations.
Overview
4
4
years of professional experience
Work History
Public Relations Associate
MRPM LLC.
07.2023 - 06.2025
- Managed multiple client accounts in the entertainment industry, including clients such as Disney, National Geographic, and Amazon Prime, ensuring the alignment of PR strategies with business goals.
- Coordinated and managed awards submissions for clients such as Disney Branded Television, National Geographic, and Amazon Prime ensuring that all materials (press kits, digital screeners, supporting documents) were submitted accurately and on time across major submission platforms.
- Organized and executed events, including screenings, media junkets, and influencer activations, ensuring flawless execution of logistics, RSVPs, and on-site event staffing.
- Created and maintained detailed project trackers and timelines for awards submissions, media campaigns, and client deliverables, ensuring smooth operations.
- Developed press materials, including press releases, media advisories, and pitch emails, while ensuring consistent messaging across all client communication.
- Monitored and analyzed media coverage, preparing regular updates and reports for clients to track campaign success and refine future strategies.
- Coordinated event logistics for awards screenings, including asset delivery, guest list management, and partner coordination.
- Collaborated with cross-functional teams to ensure seamless content creation and distribution across awards campaigns and media outreach.
- Managed client communications, schedules, and deliverables, ensuring that deadlines were met and expectations exceeded.
Public Relations Coordinator
The MRKT Co.
11.2021 - 03.2023
- Developed media plans aligned with client goals, securing high-quality media placements across top-tier outlets.
- Crafted compelling media pitches, resulting in increased client visibility and positive coverage in key industry publications.
- Coordinated media junkets and events, both virtual and in-person, to ensure effective press outreach and audience engagement.
- Monitored press coverage for over 32 clients, tracking daily media reports and delivering updates to clients to ensure campaign execution.
- Collaborated with diverse teams to implement multicultural PR strategies and exceeded client expectations.
- Built and maintained relationships with media contacts, influencers, and talent to support client campaigns.
- Assisted with event coordination for premieres, influencer events, and media engagements, managing logistics and on-site coordination.
Education
Bachelor of Arts - Communications
California State University, Fullerton
Fullerton, CA05-2019
Skills
- Awards Submissions
- Media Relations and Outreach
- Event Coordination & Logistics
- Campaign Tracking & Reporting
- Google Suite Proficiency
- Client Relationship Management
- Strong Written & Verbal Communication
- Multitasking & Prioritization
- Confidentiality and Discretion
Timeline
Public Relations Associate
MRPM LLC.
07.2023 - 06.2025
Public Relations Coordinator
The MRKT Co.
11.2021 - 03.2023
Bachelor of Arts - Communications
California State University, Fullerton
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