Summary
Overview
Work History
Education
Skills
Timeline
Generic

Sally Greider

New York,NY

Summary

Dynamic, collaborative leader with 8+ years of experience overseeing multi-million-dollar campaigns, high-stakes partnerships, and cross-functional teams across entertainment, sports, and streaming media. Skilled at navigating fast-paced, high-visibility environments with a steady hand, whether driving strategic campaign execution, building new team structures or leading through large-scale organizational change. Known for developing talent, simplifying complexity, and aligning stakeholders across media and data functions.

Overview

8
8
years of professional experience

Work History

Associate Director, Paramount+ & Showtime

Horizon Media
10.2022 - Current
  • Directed a high-performing team of 4-6+ direct reports and 12+ extended personnel, supervising daily team performance and training/improvement plans through structured delegation and talent mentorship, resulting in 5+ promotions and sustainable team development across levels.
  • Led strategic digital programs for 20+ multi-partner upper & mid-funnel media campaigns per year ($2-$10M per brief), including high-profile tentpole sports initiatives (NFL Kickoff, Playoffs, UEFA League Pass & Knockouts), ensuring measurable brand growth and cohesive multi-channel strategy under aggressive Entertainment industry timelines
  • Negotiated enterprise-scale media and sponsorship partner contracts, such as a multimillion New York Times 2025 Endeavor on behalf of Paramount Global and a nuanced 2024 NBCU tiered media rate card, driving tangible business value via thoughtful deal strategy, partner evaluation, and market trends intelligence. Regularly negotiated and coached deal evaluation with media partners per title campaigns, ensuring positive ROI for clients and favorable deal terms. Proactively provided thought leadership, competitive analysis and partner/strategy POVs to senior leadership teams.
  • Successfully onboarded the Paramount Global Comedy Central omnichannel account to Horizon Media, serving as interim leadership and establishing foundational operational workflows, client communication and omnichannel campaign strategy, and supportive team structure from the ground up with personal initiative.
  • Collaborated with internal and external sports and entertainment publishers, teams and agencies to lead integrated marketing activations as senior client communication lead and escalation point, working to support key client initiatives for brand growth in diverse spaces such as B2B entertainment industry partner strategy (Awards FYC), gaming ad integrations (Roblox, Minecraft, Discord )and experiential events.
  • Championed adoption of new tools to strengthen team efficiency, standardizing processes and assisting leadership to implement smooth transitions to platforms including Tableau and Airtable; collaborated across internal and client teams to update billing systems, support advanced media measurement (MMM), and improve communication surrounding evolving analytics and research tools.

Media Supervisor, Paramount+

Horizon Media
08.2021 - 10.2022
  • Managed a bi-coastal team of 3+ direct reports and 12+ extended personnel across time zones, balancing East & West coast internal and external team needs. Maintained strict campaign timelines for digital strategy and activation and fostered clear communication through strong organizational systems, proactive planning, and structured workflows.
  • Participated in client pitches as a subject matter expert, showcasing the value of agency services in winning new business accounts. Selected by Horizon Entertainment practice leads participate in pitching AMC Networks media business, supporting strategy of pitch and presenting materials to meet needs of marketing client leadership.
  • Enhanced Paramount+ brand visibility via strategic leadership of media planning and execution across digital video, display, CTV & social platforms, supporting tentpole initiatives across Drama, Live Sports, Kids & Family, Reality TV genres as well as Paramount+ streaming theatrical releases (Ex: Paw Patrol, Smile, RuPaul's Drag Race, South Park, Star Trek).

Senior Media Planner, CBS All Access to Paramount+

Horizon Media
09.2020 - 08.2021
  • Supported business rebrand and relaunch of the CBS All Access streaming subscription into Paramount+, including launching rebrand as well as multiple supporting branding campaigns, a massive client tentpole initiative in 1H 2021, with positive impact to client revenue and public business perception within Entertainment landscape
  • Onboarded the CBS All Access account to Horizon Media with an initially lean team of only 3x people, meeting client needs to successfully plan, launch and optimize 10+ multi-platform key title campaigns within initial ~5x months at Horizon Media. Successfully mentored 3+ entry-level employees, providing guidance on best practices for media planning development, client communications and team work.
  • Evaluated competitive offerings to inform strategic decisions around brand awareness and nuanced audience approaches within Entertainment advertising landscape, fluent in assessing and implementing layered data sources across audience target builds, ACR TV Viewership targeting, CTV offerings, COPPA compliancy practices and public crises media management while minimizing waste.


Digital Planner, BET & BET+

Horizon Media
02.2019 - 08.2020
  • Launched the brand new BET+ streaming service, driving upper & mid-funnel campaign KPIs across digital, social, YouTube, search and CTV offerings.
  • Supported onboarding the BET account to Horizon Media, supporting activation workflow set up, trafficking process and managing client recommendations and communication across creative agencies, publishers and strategical stakeholders. Negotiated favorable terms on behalf of clients with vendors, securing cost-effective solutions across 10+ campaigns avg. per quarter under condensed planning timelines.

Assistant Media Planner, Turner Networks

Horizon Media
12.2017 - 01.2019
  • Worked to support activation and increase efficiencies within diverse and effective media campaigns across digital, streaming/CTV, programmatic and search/social platforms for a complex client account touching multiple lines of Entertainment business (TNT, TBS, Cartoon Network, CNN, TruTV, Turner Sports)
  • Collaborated with internal cross-functional teams to optimize campaign performance through ongoing analysis and adjustments, maintaining organization and prioritizing tasks effectively with minimal supervision.


Education

Bachelor of Science - Public Relations & English

University of Florida
Gainesville, Florida
08-2017

Skills

  • Project execution of media strategies and campaigns
  • Strategic team leadership
  • Analytical thinking & performance optimization
  • Mentoring team members for career advancement
  • Cross-functional awareness and collaboration
  • Omnichannel media planning (Digital, Social, Video)
  • Full funnel digital marketing expertise
  • Understanding of entertainment market dynamics
  • Comprehensive approach to sports advertising
  • Analysis of gaming trends
  • Target audience analyisis
  • Horizon Media blu AI
  • New business pitching & Onboarding
  • Verbal & written communication
  • Public speaking & Presentation
  • Partner relationship development & management
  • Upfront, Endeavor, Preferred Rate Card contract building and management
  • Long term Brand Lift study & Attribution Reporting
  • Media Tools: Prisma, SBMS, Nielsen, MRI, ComScore, Buffer, Media Math, Tableau, DoubleVerify, Innovid, ExtremeReach, MOAT, IAS, DV360, Google Ads, SEO
  • Organizational Tools: Slack, Airtable, Mondaycom, Asana, Microsoft Office (Outlook, Sharepoint, Excel, Powerpoint, Teams), Google Properties (Drive, Sheets, Gmail), Chime, OpenAI, Tableau, Zoom, Canva

Timeline

Associate Director, Paramount+ & Showtime

Horizon Media
10.2022 - Current

Media Supervisor, Paramount+

Horizon Media
08.2021 - 10.2022

Senior Media Planner, CBS All Access to Paramount+

Horizon Media
09.2020 - 08.2021

Digital Planner, BET & BET+

Horizon Media
02.2019 - 08.2020

Assistant Media Planner, Turner Networks

Horizon Media
12.2017 - 01.2019

Bachelor of Science - Public Relations & English

University of Florida

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