Sally House
Conservation Communications / Multimedia Designer
San Diego,CA
Work Preference
Summary
Diligent Solution Engineer with a solid foundation in collaborating with teams to drive projects from inception to completion, ensuring flexibility and reliability in varying circumstances. Skilled in problem-solving, streamlining processes, and client engagement, with a focus on achieving optimal outcomes. Recognized for excellent communication and analytical skills, contributing to high-performance environments.
Overview
32
32
years of professional experience
2
2
Languages
Work History
Public Affairs Specialist, Ecosystems Mission Area
U.S. Geological Survey
03.2023 - Current
- Translate complex hydrological, biological, and ecological research into accessible content for public audiences, partners, and Congressional stakeholders through strategic multi-channel communication approaches, driving informed decision-making..
- Spearhead comprehensive social media strategy and content creation, delivering exceptional engagement metrics, including 12% average Instagram engagement rate and 17.6% quarterly follower growth.
- Design and develop custom Section 508-compliant, responsive websites and data-driven web applications using HTML5, CSS3, PHP, MySQL, JSON, and JavaScript.
- Architect and administer SharePoint intranet infrastructure, implementing user-centered information architecture to optimize knowledge sharing and organizational efficiency.
- Collaborate with interdisciplinary science teams to craft strategic communications plans that effectively demonstrate research impact and value to stakeholders.
- Create clear and compelling visual narratives using Adobe Creative Cloud suite to design and produce high-impact scientific posters, detailed figures, data visualizations, infographics, and engaging videos.
- Create award-winning visual communication assets, including the recipient of the prestigious 2015 Blue Pencil & Gold Screen Award from the National Association of Government Communicators for California water use data visualization.
- Orchestrate and execute comprehensive outreach initiatives, including quarterly newsletter production, bimonthly public webinar series, and professional conference representation.
- Architected and launched an innovative ArcGIS Online Hub-based science and data portal for the Colorado River Basin, streamlining stakeholder access to USGS research and establishing a collaborative framework for efficient knowledge exchange among scientists, resource managers, and policymakers.
- Implemented advanced GIS methodologies to conduct spatial, ecologic, and hydrologic analyses, including a comprehensive wetland restoration suitability assessment.
- Built and deployed interactive web mapping applications using both custom code (HTML, CSS, JavaScript, geoJSON) and ESRI's ArcGIS Online platform, enhancing public access to ecologic and hydrologic data while maintaining robust geospatial databases through effective data management protocols.
- Managed 50+ annual media inquiries as a liaison between press and USGS scientists, coordinating interviews across local, regional, and national outlets; developed self-service drought/land subsidence web resource with FAQs, approved imagery, and data access information that reduced response time and streamlined information distribution, while tracking request trends to identify high-demand topics.
- Developed and implemented communication strategies to effectively disseminate research findings, enhancing public understanding of ecological and hydrological processes.
Marketing Consultant
Self-Employed
08.2008 - 03.2010
- Crafted and implemented marketing strategies for specialized small businesses in the equestrian, veterinary, and sustainability sectors.
- Formulated client acquisition strategies that integrated digital and traditional marketing channels to maximize market reach and ROI.
- Created professional brand identities and marketing collateral using Adobe Creative Suite, delivering cohesive visual communications across all client touchpoints.
- Designed and hand-coded custom websites tailored to each client's unique business needs and target audience demographics.
- Executed end-to-end email marketing campaigns via Constant Contact, including content creation, responsive design, list segmentation, and campaign analytics.
- Developed comprehensive marketing strategies that increased client engagement and brand awareness across multiple platforms.
- Designed and implemented digital marketing campaigns utilizing SEO and social media strategies to boost online presence.
Senior Account Manager
Franchise Services of America, Inc.
04.2008 - 08.2008
- Facilitated new client onboarding into a virtual sales program.
- Advised franchisees and small business clients on direct marketing solutions including shared/solo mail campaigns and workplace advertising programs, aligning tactics with specific marketing objectives and budgetary constraints.
- Delivered training modules for sales associates on media tactics, emphasizing SWOT analysis frameworks to evaluate campaign effectiveness.
- Spearheaded vendor selection processes, conducted market research, and evaluated software solutions for webinar hosting/customer targeting systems to establish operational infrastructure.
Supervisor, Direct Marketing Services
Claritas
06.2006 - 04.2008
- Led a four-member direct marketing production team, overseeing daily operations and ensuring the timely delivery of high-quality marketing data solutions for customer targeting, media strategy, and site analysis projects.
- Managed the organization, analysis, and distribution of direct mail list assets and database services, optimizing client access to targeted marketing resources.
- Directed pre-campaign B2C database production, including data hygiene, demographic enrichment, and predictive modeling to optimize targeted prospect list and ROI.
- Conducted post-campaign analytics, including ROI and response analysis, and maintained up-to-date customer lists to support ongoing marketing initiatives.
- Trained and mentored the national sales force on direct mail, telemarketing, email prospecting, and database marketing for both B2C and B2B acquisition and retention campaigns.
- Advised clients through calls and presentations, providing strategic recommendations on direct mail and database services to align with marketing objectives.
- Supervised the execution of B2C and B2B marketing data projects generating over $10 million in annual revenue, consistently achieving a less than 1% error and late-delivery rate.
- Built and maintained partnerships with vendors and business partners, identified new revenue opportunities, and negotiated pricing to maximize profitability.
Executive Assistant
IMCOR Pharmaceutical Co.
06.2004 - 04.2005
- Enhanced organizational efficiency and professional communication through comprehensive administrative support for a senior executive at a specialty pharmaceutical company.
- Managed complex scheduling, coordinated travel arrangements, and developed investor-facing presentations.
- Designed and produced clinical trial case report forms and product materials according to regulatory standards.
- Demonstrated versatility by assisting cross-functional departments with time-sensitive administrative tasks and data management needs.
Clinical Operations Assistant
FeRx Incorporated
04.2003 - 04.2004
- Coordinated project activities and facilitated cross-functional collaboration for clinical teams, physicians, and scientists in the execution of a Phase III oncology trial.
- Designed and instituted a customized patient tracking database, streamlining data collection and improving accuracy for clinical trial management.
- Created educational and operational materials for clinical sites, including study manuals, patient recruitment collateral, conference posters, and reference guides, enhancing site engagement and protocol adherence.
Marketing Specialist
SkyDesk, Inc.
04.2001 - 05.2002
- Conducted in-depth market research through focus groups and client surveys, informing product development and marketing strategies for online backup and data migration software.
- Led multi-channel client acquisition campaigns, including email, database, direct mail, and print advertising, resulting in increased subscriber growth and brand visibility.
- Facilitated Value-Added Reseller program by consulting potential VARs on software, program details, and marketing strategy.
Assistant Client Marketing Manager
ADVO, Inc.
07.2000 - 03.2001
- Guided sales teams in designing targeted direct mail campaigns for diverse industry clients, leveraging spatial and demographic data with a GIS, and applying advanced market segmentation tools (PRIZM, CLOUT).
- Produced and implemented data-driven direct mail strategies based on demographic analysis, enhancing campaign precision and effectiveness.
- Delivered client presentations showcasing advanced targeting capabilities, contributing to new business wins.
- Managed projects involving data mining, database marketing, email campaigns, and trade show initiatives.
- Trained account teams on GIS software, improving team proficiency and campaign outcomes.
Senior Account Representative
ADVO, Inc.
11.1993 - 07.2000
- Coordinated national direct mail campaigns for major corporate and franchise clients in the pizza and casual dining sectors; managed the largest client account, generating $18M annually.
- Drove incremental revenue by identifying upsell opportunities and consulting clients on tailored marketing solutions.
- Led end-to-end project management for direct mail campaigns, including order processing, print production, and demographic/geographic targeting.
- Authored and delivered compelling sales presentations to secure new business.
Education
Certificate - Geographic Information Systems
San Diego Mesa College
San Diego, CA01-2026
Master of Arts - Conservation Biology
Miami University
Oxford, OH01-2021
Certificate - Web Development - Open-Source Technologies
Palomar College
San Marcos, CA01-2012
Certificate - Interactive Media - Graphic & Web Design, Multimedia
San Diego Community College District Continuing Education
San Diego, CA01-2010
Bachelor of Science - Mass Communication
Boston University
Boston, MA01-1993
Skills
Graphic design and video production (Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro, Adobe Audition)
Data analysis and management (Microsoft Excel, Microsoft Access, MySQL, R)
Data visualization (Tableau, ArcGIS Dashboards, Microsoft Excel)
Spatial analyisis and geographic information systems (ArcGIS Pro, ArcGIS Online, web GIS)
Front-end website development (HTML, CSS, JavaScript)
Social media strategy (SEO, content strategy)
COMMUNITY SERVICE
- Elephant Conservation and Research Fund, Founder and President, San Diego, CA, 2025-01, Present, Established a 501(c)(3) organization that directs resources to science-based elephant conservation projects in Africa and Asia., Direct the marketing strategy and analyze social media metrics.
- Global Conservation Force, Public Affairs Officer, San Diego, CA, 2017-05, 2022-12, Directed the digital presence and event marketing efforts to boost visibility and engagement for an anti-poaching nonprofit., Crafted compelling website content and designed diverse communications materials, including banners, event collateral, and merchandise graphics., Managed and optimized the WordPress website, enhancing accessibility compliance and improving SEO performance., Designed and executed email marketing templates and campaigns to nurture donor relationships and promote events., Administered the fundraising platform, streamlining donation processing and campaign tracking.
AWARDS
Blue Pencil & Gold Screen Award, National Association of Government Communicators, 2015
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Native or Bilingual
Spanish
Limited Working
Interests
Wildlife Conservation
Photography
Travel
Software
Microsoft Word
Microsoft Excel
Microsoft PowerPoint
Microsoft SharePoint
Drupal
WordPress
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Premiere Pro
Adobe Audition
ArcGIS Pro
ArcGIS Online
Timeline
Public Affairs Specialist, Ecosystems Mission Area
U.S. Geological Survey
03.2023 - Current
Marketing Consultant
Self-Employed
08.2008 - 03.2010
Senior Account Manager
Franchise Services of America, Inc.
04.2008 - 08.2008
Supervisor, Direct Marketing Services
Claritas
06.2006 - 04.2008
Executive Assistant
IMCOR Pharmaceutical Co.
06.2004 - 04.2005
Clinical Operations Assistant
FeRx Incorporated
04.2003 - 04.2004
Marketing Specialist
SkyDesk, Inc.
04.2001 - 05.2002
Assistant Client Marketing Manager
ADVO, Inc.
07.2000 - 03.2001
Senior Account Representative
ADVO, Inc.
11.1993 - 07.2000
Certificate - Geographic Information Systems
San Diego Mesa College
Master of Arts - Conservation Biology
Miami University
Certificate - Web Development - Open-Source Technologies
Palomar College
Certificate - Interactive Media - Graphic & Web Design, Multimedia
San Diego Community College District Continuing Education
Bachelor of Science - Mass Communication
Boston University