Salma Baligh-Torossian
Los Angeles,United States
Summary
Business Development, Account Management, Management, Training, Recruiting, Telecommunications, Machine Learning Software, Technology, AI, Platform Demos, Proposals, Contracts, Paid Subscription Sales, Financial Investors, Internet Services, MSP's. SD-WAN, Firewall, Cybersecurity,VOIP, SaaS. DaaS, UCaaS, Start-Ups, New Business, Enterprise, Advertising, Google Certified, Branding, Marketing, Websites, SEO, SEM, PPC, Finance, Hospitality, CRE. Multi-Family Acquisitions.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Senior Account Manager
Sangoma
California, United States
06.2023 - 11.2023
- Telecommunications & MSP's-Channel Partners: No longer with the company. RIF due to a new CEO that resulted in the unfortunate layoff of our entire Account Management Leadership and team.
- Lead generation
- Leveraged cold calling and email prospecting to generate sales.
- Developed custom solutions to meet specific customer needs.
- Identified needs of customers promptly and efficiently.
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
- Completed day-to-day duties accurately and efficiently utilizing CRM system.
- Approached customers and engaged in conversation through use of effective interpersonal and people skills.
- Assisted with customer requests and answered questions to improve satisfaction.
Vice President Of Business Development
Offerd
03.2022 - 06.2023
- Start-up decided to become brokers. Position was eliminated due to restructuring.
- Off-Market Multi Family Assets Data & Analytics Platform
- Successfully onboarding new corporate clients.
- Developed growth plans by identifying key clients, key targets, and priority service lines.
- Organized meetings with new partners or potential investors to discuss collaboration opportunities.
- Negotiated major contracts with clients to expand the organization's presence in the industry.
- Optimized profitability by developing pipeline of prospects using multiple research, referral and sales strategies.
- Cultivated and maintained industry relationships and customer partnerships to capitalize on opportunities and maximize business success.
- Delivered informative presentations to industry professionals, providing valuable information on topics relevant to daily operations and company products and services.
- Handled client accounts through entire lifecycle, executing contracts, providing customer service, and advising on methods for maximizing return from services provided.
- Identified needs of customers promptly and efficiently.
- Approached customers and engaged in conversation through use of effective interpersonal and people skills.
Senior Business Development Manager
OYO
Los Angeles, California
08.2019 - 08.2020
- The hospitality industry was effected due to the Covid pandemic and the start-up did not move it's efforts forward into the US market.
- Sales, marketing and flagship branding.
- Negotiated commercial terms with clients to maximize profitability.
- Created presentations outlining product features and benefits for prospective customers.
- Developed and implemented strategic business plans for new market opportunities.
- Identified new customers through pipelining, pre-qualification and territory analysis and management.
- Identified potential customers, developed relationships, and closed deals.
- Attended conferences, workshops, and trade shows to network with potential partners.
- Recruited, trained, mentored, and managed a team of Business Development Representatives.
- Developed and significantly grew assigned territory.
- Established new customer accounts using negotiation and sales closing abilities.
- Managed sales pipeline from lead generation through contract closure.
- Built sales forecasts and schedules to reflect desired productivity targets.
Business Account Executive
Spectrum Business / Charter
Greater Los Angeles Area
01.2018 - 08.2019
- Telecommunications and Internet Services
- Hunter, SMB and Enterprise.
- Negotiated contracts with new accounts, ensuring favorable terms and conditions.
- Identified customer needs by asking questions and advising on best solutions.
- Created customized presentations tailored to the individual needs of each client.
- Tracked monthly sales results against targets set by management team.
- Listened to customer needs to identify and recommend best products and services.
- Utilized CRM database to track referral and appointment data.
- Managed multiple accounts simultaneously while meeting deadlines.
- Drove sales of company products and services by meeting with customers using strategic and organized approach.
- Grew account base by identifying and targeting potential clients in the local market.
- Delivered products to customer locations on time.
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
Hospitality Marketing Consultant
Travel Media Group
Los Angeles, CA
01.2016 - 12.2017
- Hotel Coupons, Marketing and Advertising Sales.
- Strengthened online presence to capitalize on emerging trends.
- Reviewed advertising copy, design comps, and final art to approve work.
- Researched and secured new accounts within assigned territory to increase sales and profitability.
- Developed promotional campaigns tailored to each individual client's needs.
- Sourced new opportunities to introduce products and services to potential customers.
- Drove sales of company products and services by meeting with customers using strategic and organized approach.
- Managed key account relationships, ensuring customer loyalty and retention.
- Negotiated contracts with clients to ensure optimal pricing and terms of agreement.
- Participated in weekly team meetings with other senior account managers to discuss best practices.
- Oversaw multiple accounts and worked diligently to meet and exceed performance goals.
- Collaborated with customers to develop strategic business and account plans.
- Monitored competitor activities in order to stay ahead of the competition.
Business Development - Account Executive
Hibu
Greater Los Angeles Area
05.2014 - 12.2015
- Website building, SEO, SEM and PPC
- Identified new opportunities for growth in existing accounts through upselling and cross-selling.
- Developed clientele by networking to find new customers and generate lists of prospective clients.
- Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit.
- Accomplished Business Development Representative offering expertise in marketing, sales and operations. Consults with customers, builds strong relationships and increases hard sales numbers.
- Negotiated prices, terms of sale, and service agreements with customers.
- Assisted in developing processes for onboarding new clients and ensuring smooth transitions from prospecting to contract signing stages.
- Strategically devised customer approaches, meeting sales objectives and capitalizing on emerging opportunities.
Franchise Branch Owner
Stop and Save Insurance, Services
Greater Los Angeles Area
11.2012 - 04.2014
- Owned and operated franchise business leading and training a team of ten agents
- Bringing in new sales from self-generated and company provided leads via outbound efforts
- Cultivate and foster relationships with all Insurance Representatives maintaining company appointments
- Attaining new clients, maintaining existing clients and residual business
- Duties included but not limited to Owning, Managing, Sales, Customer Service, Payroll, Accounts Payable, Accounts Receivable, Collections, Finances and Underwriting.
- Provided guidance to team members on best practices for selling products or services.
- Attended industry-related conferences or networking events to stay up-to-date on current trends.
- Coached, developed and motivated team to achieve revenue goals.
- Managed the recruitment, training, and development of a team of sales representatives.
- Monitored sales performance against targets and developed strategies for achieving objectives.
- Developed sales plans designed to achieve revenue targets and business objectives.
Education
BA - English
California State University Polytechnic Pomona
Skills
- Technology and software sales
- MSP's
- CRM
- Management
- Sales
- Telecommunications
- Business Development
- Marketing
- Training
- Account Management
- Results-driven
- Hunter
- Up-selling and add-ons
- Team-builder
- Excellent closing techniques
- Resulting in account growth and profits
- Excellent Negotiation Skills
- Order Management
- Digital Marketing
- Revenue Generation
- Scheduling
- Partnership Development
- Territory Management
- Sales Expertise
Accomplishments
- Top 10% producer that is highly skilled in sales expansion and growth.
- Bonuses, promotions and President's Club.
Languages
- English, Native
- Spanish, Proficient
- Arabic, Advanced
Languages
English
Native/ Bilingual
Spanish
Full Professional
Arabic
Full Professional
Certification
- Google Certified
- Property & Casualty License
References
References available upon request.
Timeline
Senior Account Manager
Sangoma
06.2023 - 11.2023
Vice President Of Business Development
Offerd
03.2022 - 06.2023
Senior Business Development Manager
OYO
08.2019 - 08.2020
Business Account Executive
Spectrum Business / Charter
01.2018 - 08.2019
Hospitality Marketing Consultant
Travel Media Group
01.2016 - 12.2017
Business Development - Account Executive
Hibu
05.2014 - 12.2015
Franchise Branch Owner
Stop and Save Insurance, Services
11.2012 - 04.2014
BA - English
California State University Polytechnic Pomona
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