Salma Elorch

• Lead Recruitment and Team Building: Recruited and managed IT teams, including developers, project managers, and system architects, to execute digital transformation initiatives. Ensured the right skill sets and resources were in place for project success.

• Develop Project Briefs: Wrote detailed project briefs and specifications for development teams, clearly conveying business objectives and technical requirements to ensure alignment between business needs and digital solutions.

• Sprint Supervision and Agile Methodology: Led and supervised agile sprints, ensuring projects stayed on schedule and within scope. Facilitated sprint planning, retrospectives, and daily stand-ups to ensure efficient workflows.

• Cross-Functional Collaboration: Communicated closely with the Finance department to ensure digital transformation efforts were financially viable, aligning project goals with budget allocations. Regularly provided financial and progress updates.

• Budget Management: Managed budgets for digital transformation projects, ensuring cost-effectiveness while maintaining high-quality results. Conducted ongoing budget reviews to align project spending with financial goals.

• Stakeholder Communication and Proposal Approval: Acted as the primary liaison between business stakeholders, developers, and senior management. Conveyed business needs, approved proposals, and ensured that project deliverables met business objectives.

• Implementation of Digital Solutions: Managed the implementation of digital systems and platforms across departments, from CRM to ERP software. Oversaw project timelines, resource allocation, and integration to ensure smooth transitions and minimal disruption.

• Project Roadmap Creation and Management: Created and managed detailed digital transformation roadmaps, ensuring that all phases of the project were completed on time and within scope. Regularly updated and refined project plans to account for evolving business needs.

• Propose and Drive Ideas for Digital Innovation: Proactively developed ideas for new digital initiatives, continuously identifying opportunities to improve business processes and customer experiences through technology. Presented innovative solutions to senior management and stakeholders.

• Monitor and Report on Project Progress: Regularly monitored the progress of digital transformation initiatives, tracking milestones, identifying risks, and proposing mitigation strategies to senior leadership.

• Vendor and Third-Party Management: Managed relationships with external technology vendors, contractors, and consultants, ensuring that third-party solutions were aligned with the overall business objectives and digital strategy.

All projects are still ongoing.

• Leading clients’ teams of Negotiators and Associates who develop, and execute on all digital media plans from inception to completion
• Monitoring of all deliverables, ensuring work is to specification and correct, as well as in charge of overseeing any applicable team work, resource / allocation, growth and development
• Secured relationships with global brands such as Facebook, Sony, Twitch, Apple and oversee original content activations totaling over25MM
• Driving the team to explore and identify non-traditional partnership opportunities
• Focused on identifying partnership opportunities that can exist outside of the standard paid media environments
• Communicating with clients on marketplace intelligence, negotiation and partnership needs
• Head of department for processes and strategy around partnerships
• Fostering long time partnerships focused on customer retention and success as well as new onboarding
• Creating and developing budgets, storylines, and timelines in original content, as well as secured production and distribution for clients and their partners and content creators by maintaining relationships with companies such as Comcast, Amazon, ViacomCBS and L’Oréal
• Diligently drafting partnership contracts in accordance with FTC regulations
• Structured, negotiated, and executed over $1.5MM worth of revenue-generating productions and integrations with international brands such as Facebook, Mercedes, Sony
• Created and developed outreach calendars as well as events around EdTech for the Massachusetts Department of Education as well as secured production for PAX East and AWS EdTech and GovTech Innovation Forum

• Used cold outreach strategies to develop new leads and opportunities with partners
• Managed a portfolio of partners and drove growth exponentially by165%
• Served as primary contact for edX partners and own relationships across the institutions
• Maintained a large funnel through various prospecting methods
• Set and achieved goals related to the partnership, marketing strategy and corporate content portfolio
• Contacted potential partners via email, phone, & in person to establish rapport and set up meetings
• Successfully merged desired client technology and business needs to provide an effective online learning solution to support instructor-led and language training
• Actively drove the team to pursue new content opportunities at partner institutions
• Provided ongoing consultative support to partner on marketing, content, strategy and how to meet our mutual goals/objectives for the partnerships
• Work cross functionality by collaborating with edX executives to meet business objectives and effectively coordinate with internal teams from marketing, product and support to deliver on partnership needs and goals

• Conducted outreach to partner alumni, students, and employees through various outreach strategies and marketing campaigns
• Sought, developed, and maintained external networking opportunities and partnerships in order to stay apprised of industry trends and best practices
• Coordinated all Partnership and Consortium Member efforts
• Coordinated activities of the Partnership, and assisted the Project Director in coordinating activities of governmental organizations, private sector business interests, non-profit and educational institutions
• Assisted in the creation of special curricular exchange agreements with the member schools in the Association of American International Colleges and Universities (AAICU)
• Prepared status reports and communication packages for Partnership members
• Maintained strong working relationships with community and other government agencies
• Other duties as assigned