Salma Sultana
Glendale Heights,IL
Summary
Highly skilled and results-oriented Salesforce Administrator / Developer with over 5 years of IT experience, including 5+ years of hands-on expertise in Salesforce CRM. Adept at designing, developing, and deploying end-to-end business solutions using Salesforce Sales Cloud, Service Cloud, and Marketing Cloud. Proficient in customizing standard and custom objects, building dynamic Lightning components, and creating automated workflows, approval processes, and validation rules that streamline operations and enhance user productivity. Demonstrates a strong understanding of data modeling, security models, and user access management through profiles, roles, permission sets, and sharing rules.
In addition to deep Salesforce knowledge, possesses robust experience with Apex triggers, classes, test methods, and Visualforce pages, as well as integrations via REST and SOAP APIs. Skilled in managing complete CRM lifecycles—from requirement gathering and sandbox configuration to deployment and user training. Adept in tools like Data Loader, Import Wizard, and Salesforce Inspector, and well-versed in Marketing Cloud’s Automation Studio, Journey Builder, and Email Studio to support campaign management and customer engagement strategies.
Known for a collaborative mindset and strong problem-solving skills, consistently delivers high-quality, scalable solutions that align with business goals and compliance standards. Brings a strong foundation in both front-end and back-end development, with the ability to bridge gaps between technical capabilities and business needs in fast-paced, agile environments.
Overview
5
5
years of professional experience
Work History
Salesforce Administrator/Developer
State of Maryland
Linthicum Heights, MD
02.2022 - Current
- Engineered robust Apex Classes and Apex Triggers to enhance custom functionality tailored to business requirements.
- Designed sophisticated Visualforce pages and Lightning components to improve user interfaces and experiences.
- Implemented integrations with external systems using Salesforce APIs, including REST and SOAP protocols.
- Managed complex data migration projects from various data sources to Salesforce using tools like Apex Data Loader and MuleSoft.
- Configured and maintained Salesforce standard objects like Accounts, Contacts, Leads, Opportunities, and Campaigns.
- Developed and customized Lightning Web Components (LWC) to create dynamic, responsive user experiences.
- Automated business processes using Salesforce Flow, Process Builder, and Workflow Rules.
- Created and enforced validation rules, approval processes, auto-response rules, and email alerts to ensure data quality and streamline operations.
- Designed and implemented complex security settings including roles, profiles, sharing rules, and organization-wide defaults to safeguard data integrity.
- Utilized Einstein Analytics to develop actionable insights through customized dashboards and reports.
- Worked with AppExchange products to integrate third-party solutions effectively into the Salesforce ecosystem.
- Built custom applications within the Salesforce platform to meet unique organizational needs.
- Developed responsive user interfaces with Aura Components for improved compatibility across multiple devices.
- Enhanced system performance and scalability by optimizing SOQL and SOSL queries considering governor limits.
- Conducted unit tests and implemented code reviews to ensure high-quality deployments.
- Managed version control and continuous integration using tools like Git and Jenkins.
- Collaborated with cross-functional teams to analyze business requirements and translate them into scalable Salesforce solutions.
- Led the design and implementation of case management systems tailored to specific user groups with custom record types, assignment rules, and escalation protocols.
- Created comprehensive documentation on system configurations, code, and deployment procedures to maintain standards and knowledge transfer.
- Utilized Salesforce DX for efficient project management and team collaboration in a DevOps environment.
- Built and managed custom report folders to aid different managerial roles and responsibilities in decision-making processes.
- Trained end-users and junior developers on Salesforce functionality and custom developments.
- Maintained up-to-date knowledge of Salesforce releases, ensuring systems leveraged new features and best practices.
- Integrated Salesforce with AI-driven tools to automate and predict business processes, enhancing efficiency.
- Configured Salesforce mobile setup to ensure field executives had full access to CRM data on the go.
- Environment: Apex Classes, Apex Triggers, Visualforce, Lightning components, Apex Data Loader, MuleSoft, Lightning Web Components (LWC), Salesforce Flow, Process Builder, Workflow Rules, Einstein Analytics, AppExchange, Aura Components, Git, Jenkins, Salesforce DX.
Salesforce Administrator/Developer
Norfolk Southern Railways
Atlanta, GA
08.2020 - 02.2022
- Analyzed business requirements to differentiate essential needs from desires, identifying discrepancies between business objectives and standard Salesforce functionalities.
- Fostered collaborative relationships with multiple departments including technology, operations, services, sales, program, and product teams to achieve project objectives.
- Customized Salesforce Sales Cloud extensively by integrating Visualforce pages into custom console components, highlight panels, and interaction logs to enhance user interface and functionality.
- Managed and modified standard Salesforce objects such as Accounts, Contacts, Leads, Campaigns, Reports, and Opportunities to optimize CRM processes.
- Designed, implemented, and deployed custom objects, page layouts, custom tabs, and components tailored to specific application requirements.
- Engaged in Salesforce setup activities, customizing applications to align with organizational functional needs.
- Defined both lookup and master-detail relationships on objects and established junction objects to facilitate connectivity among various data points.
- Customized page layouts for standard objects like Account, Contact, and Leads to improve user experience and data visibility.
- Created and customized email templates, integrating them with email alerts within workflow rules for both standard and custom objects.
- Developed workflows to automate lead routing, lead escalation, and email alerts, enhancing efficiency in lead management.
- Configured sharing settings and managed field accessibility to ensure data security and appropriate access control.
- Developed various custom objects, tabs, entity-relationship data models, validation rules, and components to expand Salesforce functionality.
- Integrated web services for data extraction from external systems, ensuring seamless data flow and integration.
- Provided ongoing maintenance and administration of Salesforce environments, including data cleansing, custom objects creation, and workflow adjustments.
- Implemented comprehensive security measures by configuring object-level, field-level, and record-level security to protect sensitive data.
- Utilized Salesforce Data Loader for the insertion, update, and bulk import/export of data, facilitating efficient data management.
- Employed advanced data handling techniques using tools like CSV files for data manipulation and migration tasks.
- Leveraged Salesforce Lightning Experience to create responsive applications and improve user interactions across multiple devices.
- Utilized Salesforce Einstein Analytics to provide deeper insights into data, enabling data-driven decision-making.
- Integrated Salesforce with other platforms using REST and SOAP APIs, expanding system capabilities and interoperability.
- Developed and maintained Lightning Components and Applications using Aura Framework and Salesforce DX for efficient deployment processes.
- Pioneered the use of Salesforce Blockchain to create trusted networks and securely share data across a distributed ledger within business workflows.
- Environment: Salesforce Sales Cloud, Visualforce, Workflow Rules, Data Loader, Salesforce Lightning Experience, Einstein Analytics, REST and SOAP APIs, Salesforce DX, and Salesforce Blockchain for integration and development.
Education
Master of Science - Computer Information Systems
University of Central Missouri
116 W South St, Warrensburg, MO 6409305-2020
Skills
- Salesforce CRM
- Apex Language
- Lightning Components
- Apex Classes/Controllers
- Apex Triggers
- SOQL
- SOSL
- Visualforce Pages/Components
- Aura Framework
- LWC (Lightning Web Components)
- Salesforce Connect
- MuleSoft
- Salesforce Flow
- Process Builder
- Workflow & Approvals
- Case Management Automation
- Custom Objects
- Einstein Analytics
- Salesforce CLI
- VS Code with Salesforce Extension Pack
- Salesforce DX
- Forcecom IDE
- Copado
- Gearset
- Salesforce Inspector
- Forcecom Data Loader
- Workbench
- Tableau CRM
- Salesforce Reports and Dashboards
- SAP BusinessObjects BI
- Web Intelligence Rich Client
- Universe Designer Tool
- Information Design Tool
- Oracle 12c
- Microsoft SQL Server 2019
- MySQL
- PostgreSQL
- MongoDB
- Amazon RDS
- RESTful Services
- SOAP
- JSON
- XML
- HTML5
- CSS3
- JavaScript
- Nodejs
- Expressjs
- Reactjs
Timeline
Salesforce Administrator/Developer
State of Maryland
02.2022 - Current
Salesforce Administrator/Developer
Norfolk Southern Railways
08.2020 - 02.2022
Master of Science - Computer Information Systems
University of Central Missouri
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