Salma Syed

• Led full SDLC for internal tooling and automation projects: gathered business requirements, authored PRDs, tested logic, and partnered with IT through deployment.
• Directed QA and fixes for a new booking tool (impacting 15K+ daily transactions) with UFX, Web, and Product teams; currently leading resolution of key issues post-launch.
• Built and maintained executive dashboards reviewed biweekly with the Chief Accounting Officer, informing decisions on fraud, booking integrity, and audit compliance.
• Led cross-functional risk mitigation initiatives in partnership with Accounting, SOC, Airport Ops, ACS, and Customer Service—driving sustainable revenue protection.
• Currently leading MSE project with Sales & Distribution, Product, and Web Dev teams (impacting Google Flights, Kayak, etc.); identified root causes and driving clean data rollouts.
• Authored SOPs and documentation to support long-term internal knowledge sharing across business and engineering functions.

• Played a key role in launching IKEA's first store in India; developed customer service SOPs from scratch, establishing foundational workflows for a 45,000+ daily footfall.
• Led a 15-member frontline team and coordinated across functions to ensure seamless operations in a high-volume, high-stakes retail environment.
• Trained and onboarded over 150 employees, standardizing customer interaction protocols and boosting service consistency during scale-up.

• Supported full software testing lifecycle for enterprise-level applications, collaborating with cross-functional global teams to ensure timely, defect-free product releases.
• Authored and executed detailed test plans, tracked bugs, and maintained documentation for internal and client audits.
• Engaged with developers, business analysts, and client stakeholders to communicate test findings, influence design adjustments, and drive quality improvements