Salman Rehman
Novato,CA
Summary
Accomplished Sales Manager offering high performance leading development and implementation of superior sales strategy. Proven track record of identifying and creating profitable business opportunities, qualifying authentic prospects and cultivating strong partnerships. Demonstrated expertise in team leadership and development.
Overview
29
29
years of professional experience
Work History
BM Sales Eastbay Territory
San Antonio Winery
Los Angeles, CA
07.2024 - 01.2025
- 6-month contract emphasizing OND.
- Approached customers and engaged in conversation through use of effective interpersonal and people skills.
- Stella Rosa Wines were prioritized in introducing the new Riboli Family Wines portfolio.
- San Simeon, Opaque, Maddalena Scotto, and Wind Stream from California were focused brands with imports mainly from Italy and France.
- Averaged 150% sales average throughout the contracted months.
- Attained 98% of incentives and focus goals.
NorCal Sales Manager
Titan Wine Selections
Saint Helena, CA
06.2023 - 12.2023
- Established relationships with key clients, while maintaining existing customer base.
- Worked under the Gaurachi Family Wines umbrella.
- Wholesale, retail, and on-premise accounts maintained.
- Launched the Reserve Tier of Pinot Noir from Sonoma Appellations.
- Goals were achieved in a 6-month contract.
Director of Sales and Marketing
Allen Estate Wines
Santa Rosa, CA
01.2020 - 06.2021
- Monitored competitor products and services and maintained relationships with industry influencers and key strategic partners to identify improvement areas and grow customer base.
- Direct to consumer sales.
- Managing distributors outside California.
- Managing wholesale and restaurant accounts in California.
- DTC/Wine club sales.
- Events organized for Allen Estate wine.
- Developed and implemented strategic marketing plans, sales plans and forecasts to achieve corporate objectives for products and services.
- Established and maintained consistent and vibrant corporate image through all product lines, represented company at trade events and developed strategic relationships with key prospects.
Sales Representative
Allen Estate Wines
Santa Rosa, CA
01.2018 - 01.2020
- Allen Estate wines part time salary and 20% commission.
- Exceeded sales goals and improved profitability by aligning sales strategies and business plans with market trends.
- Created and finalized quotes to complete deals between company, vendors and customers.
- Involved in wine making decisions and packaging.
Director of Sales
Bonneau Wines LLC
Sonoma, CA
01.2007 - 11.2017
- Started as tasting room and wine club and in 3 years became Director of Commercial Sales and Marketing.
- Also the territories are grown outside California to Colorado, Detroit, Texas, and many more.
- Working with distributors and wine brokers on regular basis.
- Hosting events at the winery like Lobster lunches, April in Carneros, working with the restaurants to host wine maker dinners.
- Maintained active sales contacts with assigned accounts to keep communication open and capture consistent revenue.
- Promoted products at trade shows across region, connecting with prospects and improving market penetration.
- Completed 11 years at this position with Bonneau Wines.
Wine Specialist
Whole Foods Market
San Rafael, CA
11.2007 - 11.2008
- Maintaining wine and beer department.
- Made wine recommendations with knowledge and confidence of correct wine and food pairings.
- Created ultimate wine experience by advising guests on wine choices and serving with accuracy and flair.
- Shared wine knowledge with employees, encouraging team to develop wine knowledge through regular training sessions.
Manager
Quality Liquors
Fairfax, CA
01.2005 - 01.2007
- Brief description of Quality Liquors: Wine and Spirits store Revenues: Estimated 70,000/month Responsibilities: (inventory management, negotiating with distributors, etc...) #of employees managed: Three # of locations managed: One Any achievements/growth you want to acknowledge: (grew business by $100K in 10,000/with in six months, Annual revenue, expanded by opening new stores) --------------------------------------------------------------------------- Sister's Store in VA: 48 hours food store.
Manager
48 hours food store
Richmond, VA
05.2003 - 08.2004
- Beer and Wine store.
- Added a deli and pizza to make more revenue.
- Inventory management, ,merchandizing working with the vendors to create more revenue.
- Recruited and hired qualified candidates to fill open positions.
- Greeted and encouraged feedback from customers to implement in-store operational changes.
Manager
Colonial Liquors
Kentfield, CA
01.2001 - 04.2003
- High end Wine and Liquor store.
- Revenues: 90,000/month
- Responsibilities: (inventory management, negotiating with distributors, Etc...)
- #of employees managed: 4
- # of locations managed: 1
- Grew business by $100K in three year.
- Trained employees on additional job positions to maintain coverage of roles at all times.
- Coordinated ordering, receiving merchandise, pricing and stocking to maintain appropriate product levels on shelves.
Manager/co Owner
House of Bagels
san Rafael, CA
01.1997 - 01.2001
- Brief description of House of Bagels: NY style deli and bagel shop
- Revenues: 42,000/month
- Responsibilities: (inventory management, negotiating with distributors, wholesale accounts, maintains quality of product and catering was a specialty.
- We did all the events at congregation kolshofar- Dr’s of Marin General Hospital.
- Of employees managed: 7
- # of locations managed: 1
- Grew business by 12,000/month in a year, annual revenue, expanded by opening new stores).
Sales Person/Cashier
Colonial Liquors
San Rafael, CA
01.1996 - 01.1997
- Sparked social conversations with customers to provide friendly atmosphere and smooth shopping experience.
- Learned basics about how to run a convenience store.
- Maintained current store, product and promotional knowledge to drive consistent sales.
- Arranged merchandise for display to highlight new styles, attract customers and enhance sales.
Skills
- Sales leadership and training
- Brand-building strategies
- Extensive knowledge in wine
- Sales territory growth
Timeline
BM Sales Eastbay Territory
San Antonio Winery
07.2024 - 01.2025
NorCal Sales Manager
Titan Wine Selections
06.2023 - 12.2023
Director of Sales and Marketing
Allen Estate Wines
01.2020 - 06.2021
Sales Representative
Allen Estate Wines
01.2018 - 01.2020
Wine Specialist
Whole Foods Market
11.2007 - 11.2008
Director of Sales
Bonneau Wines LLC
01.2007 - 11.2017
Manager
Quality Liquors
01.2005 - 01.2007
Manager
48 hours food store
05.2003 - 08.2004
Manager
Colonial Liquors
01.2001 - 04.2003
Manager/co Owner
House of Bagels
01.1997 - 01.2001
Sales Person/Cashier
Colonial Liquors
01.1996 - 01.1997
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