Salomé Guruli
Summary
Experienced Creative Art Director with a background in fashion design as a Graphic Artist. Leveraging diverse experience to bring a unique perspective to advertising campaigns across various mediums. Known for employing productive techniques and achieving high levels of accuracy, committed to delivering impactful and visually compelling content.
Overview
5
5
years of professional experience
Work History
Junior Art Director
BBDO Worldwide
06.2021 - 03.2024
- Conceptualized and executed creative direction for print, digital, and video campaigns across diverse brands, delivering compelling visual narratives and driving engagement, including for Home Depot, Macy's and AT&T
- Directed photographers, illustrators, designers and production staff to ensure proper production of campaign elements
- Achieved a 350% increase in client program site registration through effective campaign strategies and execution
- Collaborated closely with cross-functional teams to develop and refine campaign strategies, ensuring alignment with client objectives and market trends
- Produced visual assets for social, interactive and broadcast campaigns
- Stayed abreast of industry trends to keep creative approaches relevant and competitive in the marketplace.
- Analyzed data and metrics to measure success of campaigns and adjust strategies accordingly.
Creative Intern
Barrett Hofherr
06.2019 - 08.2019
- Developed and executed art direction for print, digital, social and video campaigns across multiple brands
- Actively participated in agency meetings, providing valuable insights and contributing to brainstorming sessions for upcoming projects
- Contributed to brainstorming sessions, generating fresh perspectives on existing projects.
- Provided valuable support to the creative director during high-pressure situations.
Education
Master of Science - Business/Branding. Art Direction.
Virginia Commonwealth University
Richmond, VA05-2020
Certification - Graphic Design
Strohacker Design School
04.2017
Bachelor of Arts - Fine Arts. Fashion Design.
Moore College of Art And Design
Philadelphia, PA05-2009
Skills
- Conceptual Design / Thinking
- Brand Development
- Typography
- Print / Digital Design
- Wireframing
- Design Research
- Storyboarding
- Color theory
- Sketching abilities
- Video Composition / Photo-Editing
Timeline
Junior Art Director
BBDO Worldwide
06.2021 - 03.2024
Creative Intern
Barrett Hofherr
06.2019 - 08.2019
Master of Science - Business/Branding. Art Direction.
Virginia Commonwealth University
Certification - Graphic Design
Strohacker Design School
Bachelor of Arts - Fine Arts. Fashion Design.
Moore College of Art And Design
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