Salome Kobalia

- Panda Group – Logistics Sales Supervisor, 2019 – present.

- Panda Logistics Co. (Guangzhou Branch) - January 2019 - May 2021.

November 2022 – September 2023

- Panda Cargo Limited - October 2023 – Present

I lead sales for China-Europe and China-Black Sea routes, setting pricing strategies and driving efficient, profitable Sea-freight logistics solutions.

• Collaborate with pricing, operations, documentation, and customer service teams to tailor solutions for each client.
• Build and maintain strong stakeholder relationships by attending international conferences (WCA, PPL, MPL, etc.), hosting foreign partners, traveling for business, and conducting senior- and mid-level negotiations to generate and close deals.
• Lead international negotiations to ensure smooth cross-cultural operations and optimize efficiency.
• Oversee seamless documentation, timely follow-ups, efficient onboarding, proactive client support, and KPI monitoring to build strong relationships and drive long-term business growth.

Appointed to manage a strategic VIP client — British company based in UAE with key sales in the UK.

• Acted as central liaison between our Greater China offices (Mainland China, HK, Taiwan) and the client’s UK/UAE teams.
• Supported daily operational and commercial activities to ensure smooth service across regions.
• Ensured effective communication and coordination across time zones and different working cultures.
• Worked closely with internal teams (ops, CS, docs) to deliver consistent high-standard service.
• Held regular meetings to align on client needs, define service direction and implement account strategies.
• Spent a month at Dubai HQ to strengthen relationship and support deeper alignment on priorities.
• Successfully retained and grew the account by increasing shipment volume and service scope.

Established and grew a new freight forwarding branch in Shenzhen, leading the team and negotiating key contracts to expand trade routes. Played a pivotal role in transforming the office into a fully independent and profitable operation through strategic leadership and relationship-building.

• Oversaw the registration, office setup, and operational launch of the new freight forwarding branch in Shenzhen.
• Negotiated contracts with major shipping lines (MSK, MSC, HPL, ONE, etc.), expanding trade routes to Europe and the South Caucasus Region.
• Led a team of sales, marketing, and operations managers, training new hires and guiding daily operations.
• Achieved steady growth in volume and profitability through proactive problem-solving and strong client relationships.

Managed multimodal logistics operations, optimizing transport efficiency and minimizing risks to increase client satisfaction and business growth.

• Oversaw logistics for road, ocean, and air shipments, including general, dangerous goods, and perishable cargo
• Built strong partnerships with trucking companies, co-loaders, and freight forwarders, ensuring competitive, reliable service
• Identified and mitigated operational risks, streamlining transport and minimizing delays
• Developed cross-sales strategies to expand the customer base and increase shipment volume