Summary
Overview
Work History
Education
Skills
Locations
Languages
Core Expertise
Timeline
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Saloua Ouadi

Saloua Ouadi

Miami,FL

Summary

International Marketing and Customer Experience professional with extensive achievements across global sports organizations, luxury brands, and multinational consumer groups. Delivered impactful results by navigating high-pressure, multicultural environments and managing complex stakeholder ecosystems across North America, Europe, MENA, and Africa. Contributed to FIFA World Cup 2026 through effective support of ticketing and hospitality operations for international federations within a regulated global framework.

Overview

15
15
years of professional experience

Work History

Customer Relationship Management Specialist – Ticketing & Hospitality

FIFA World Cup 2026
Miami, USA
01.2024 - Current
  • Manage relationships with Participating and Non-Participating Member Associations, overseeing ticketing allocations, compliance, exceptional payment procedures, and escalations.
  • Act as a trusted liaison between federations and internal FIFA teams (Finance, Legal, Inventory, Technology).
  • Operate daily in English, French, and Arabic, ensuring clarity, diplomacy, and operational precision under strict timelines and reputational constraints.

Branding Consultant

Aude Consulting
New York, USA
01.2023 - Current
  • Advised corporate and consumer brands on brand strategy, positioning, and integrated marketing, enhancing their presence in international markets.
  • Developed brand strategies to enhance client visibility and market engagement.
  • Delivered strategic frameworks and communication tools, providing go-to-market guidance that respected cultural nuances.
  • Collaborated with creative teams to produce impactful marketing materials.
  • Conducted market research to identify trends and consumer preferences.

Senior Customer Experience Manager

CXG
New York, USA
01.2022 - 01.2023
  • Partnered with global luxury brands to transform customer experience across retail, marketing, and communications, enhancing brand engagement.
  • Collaborated with Sales, Marketing, and Communications teams internationally to align strategies and improve customer journey.
  • Served high-profile clients including LVMH (Tiffany & Co Mexico, Sephora Canada), TOD’S Group, L’Oréal Luxe, and Watches of Switzerland.

Senior Marketing Manager

McDonald’s
Casablanca, Morocco
01.2014 - 01.2019
  • Led national marketing and retail experience strategies, managing $3M annual budget and overseeing multi-agency ecosystems to enhance brand visibility.
  • Led marketing campaigns to enhance brand visibility and customer engagement.
  • Directed marketing activations for UEFA Player Escort 2016 and FIFA World Cup Russia 2018, coordinating international stakeholders and ensuring compliance to facilitate seamless event execution.
  • Managed cross-functional teams to execute marketing strategies effectively.
  • Developed strategic partnerships to support product promotions and brand initiatives.

Brand Leader

TBWA
Casablanca, Morocco
01.2011 - 01.2013
  • Developed and executed brand strategy and positioning for McDonald’s Morocco, driving integrated campaigns across digital and traditional channels.
  • Developed brand strategies to enhance market positioning and consumer engagement.
  • Collaborated with cross-functional teams to execute integrated marketing campaigns.
  • Analyzed consumer insights to inform branding decisions and creative direction.

Education

Master of Science - Business Communication

Universite Blaise Pascal
Clermont-Ferrand
09-2011

BBA - Marketing Management

ENCG
Agadir Morocco
07-2009

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Skills

  • Customer relationship management
  • Customer Experience Leadership
  • B2B Relationship Management
  • Crisis & Escalation Management
  • Event Coordination
  • Global Stakeholder Management
  • Budget & Process Governance
  • Marketing Support
  • Multilingual & Cross-Cultural Communication

Locations

  • Miami, FL
  • New York, NY

Languages

  • English
  • French
  • Arabic

Core Expertise

  • Global Stakeholder Management
  • Multilingual & Cross-Cultural Communication
  • International Event Operations & Ticketing
  • Customer Experience Leadership
  • B2B Relationship Management
  • Strategic Marketing & Brand Positioning

Timeline

Customer Relationship Management Specialist – Ticketing & Hospitality

FIFA World Cup 2026
01.2024 - Current

Branding Consultant

Aude Consulting
01.2023 - Current

Senior Customer Experience Manager

CXG
01.2022 - 01.2023

Senior Marketing Manager

McDonald’s
01.2014 - 01.2019

Brand Leader

TBWA
01.2011 - 01.2013

Master of Science - Business Communication

Universite Blaise Pascal

BBA - Marketing Management

ENCG

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Saloua Ouadi