Summary
Overview
Work History
Education
Skills
Timeline
Generic

Salvatore Vicarisi, Jr.

Atlanta ,GA

Summary

Dynamic Engagement Manager with a proven track record at Mercedes-Benz USA, excelling in customer journey mapping and data analysis. Expert in SQL and team leadership, I drive strategic initiatives that enhance customer experience and deliver significant value, including $2M in incremental revenue through innovative data solutions.

Overview

7
7
years of professional experience

Work History

Advisor – Customer Strategy & Analytics

Mercedes-Benz USA, LLC
Atlanta, GA
03.2023 - Current
  • Developed U.S.-specific Customer Journey for MBUSA using Global CJ framework and analyzing 250,000 customer verbatims.
  • Designed two proprietary personas for MBUSA Core Luxury and TEV segments informed by market research insights.
  • Managed third-party platform provider relationship for US CJ, ensuring compliance and achieving $1,500 in savings.
  • Conducted Exploratory Data Analysis for Retail Training team to enhance training offerings and introduce new topics.
  • Prepared 70% of critical data inputs for Text Analytics LLM, facilitating nuanced model comprehension and tailored universal taxonomy.
  • Served as SME on Sales & Service CX, leveraging Medallia partnership to analyze verbatims and deliver actionable insights.
  • Interviewed 65 departmental representatives to identify customer experience gaps, creating Opportunity Tracking Tool for objective ranking.
  • Contributed to mapping 2025 charter for Customer First team, establishing criteria to address CX pain points across all CJ phases.

Engagement Manager - McGraw Hill; RSM US LLP

Factspan, Inc.
Atlanta, GA
01.2022 - 12.2023
  • Assessed customer feedback on performance metrics to pinpoint improvement areas.
  • Managed onsite data teams for three delivery teams, ensuring timely problem resolution and measurable client satisfaction.
  • Collaborated with Senior Leadership to create comprehensive roadmaps aligned with Factspan’s growth vision.
  • Converted 2.5-year project-based SOW into 12-month retainer within eight months.
  • Led development of two complex propensity models using diverse data sources while navigating data protection challenges.
  • Executed data integration strategies post-M&A for enhanced ecosystem synergy.
  • Closed approximately $400K in new revenue from January to March 2022 across managed client accounts.
  • Delivered innovative data solutions, establishing previously absent client center of excellence.

Engagement Manager – Redbox Entertainment Inc.

TheMathCompany
Atlanta, GA
01.2021 - 12.2022
  • Oversaw P&L for US clients, managing 14 consultants across US and India.
  • Engaged with C-suite clients, driving strategic initiatives like product launches and loyalty programs.
  • Managed reporting and analytics to enhance marketing functions, including CRM, revenue management, and digital marketing.
  • Led Data Science projects generating $2M in incremental value through various modeling techniques.
  • Trained teammates to distill complex analyses into clear insights for demanding clients.
  • Fostered an inclusive environment promoting dynamic thinking and high morale among team members.
  • Conducted consumer-centric marketing initiatives, focusing on customer journey tracking across smart devices.
  • Implemented innovative frameworks to optimize promotional sensitivity and customer segmentation.

Project Manager

Mu Sigma Business Solutions, LLC.
Atlanta, GA
01.2018 - 12.2021
  • Led onsite data team for two delivery teams, ensuring timely issue resolution and client satisfaction.
  • Implemented data initiatives to standardize campaign-tagging taxonomy, increasing visibility from initial touchpoint to conversion.
  • Transitioned project-based engagement into retainer, generating $1.4 million in revenue since April 2020.
  • Drove contract negotiations, achieving revenue growth from $577K in 2020 to $740K in 2021.
  • Managed full account operations, providing essential support for optimal team performance.
  • Served as Scrum Master, facilitating agile methodologies across the account.
  • Oversaw portfolio with annual revenue of approximately $25 billion, delivering insights to enhance marketing performance and ROI.
  • Executed full project cycle tasks, consistently exceeding expectations while managing multiple pipeline projects.

Education

Bachelor of Arts - International Governance

Emory University
Atlanta, GA
07-2015

Skills

Productivity tools

  • Microsoft Office Suite, Snowflake
  • Client engagement

Data visualization

  • Tableau
  • PowerBI

Programming Languages:

  • SQL
  • Python
  • Jupyter
  • Alteryx

Management & Customer Skills:

  • Team leadership
  • Sales forecasting
  • Customer journey mapping
  • Data analysis
  • Text analytics
  • Customer experience strategy
  • Market research
  • Data visualization
  • Agile methodologies

Timeline

Advisor – Customer Strategy & Analytics

Mercedes-Benz USA, LLC
03.2023 - Current

Engagement Manager - McGraw Hill; RSM US LLP

Factspan, Inc.
01.2022 - 12.2023

Engagement Manager – Redbox Entertainment Inc.

TheMathCompany
01.2021 - 12.2022

Project Manager

Mu Sigma Business Solutions, LLC.
01.2018 - 12.2021

Bachelor of Arts - International Governance

Emory University

Similar Profiles

CREATE PROFILE
Salvatore Vicarisi, Jr.