Salvatore Vicarisi, Jr.
Atlanta ,GA
Summary
Dynamic and visionary professional with a multifaceted background spanning diverse industries and verticals, known for delivering excellence at the intersection of strategy, innovation, and execution. Renowned for setting a gold standard in both output and leadership, I bring a relentless drive to push beyond conventional boundaries—transforming ambiguity into opportunity and complexity into clarity.
With a deep-rooted passion for AI, machine learning, and transformative business strategy, I thrive in environments that demand bold thinking, creative disruption, and a refusal to accept the status quo. I am energized by the pursuit of what’s next—whether that means architecting intelligent systems, reimagining customer experiences, or pioneering new operational models that drive measurable impact.
I lead with purpose, inspire with vision, and execute with precision—balancing innovative ambition with a deep respect for foundational principles. My approach is grounded in curiosity, elevated by ingenuity, and proven through a portfolio of tangible success stories that reflect both strategic foresight and operational excellence.
Overview
7
7
years of professional experience
Work History
Advisor – Customer Strategy & Analytics
Mercedes-Benz USA, LLC
Atlanta, GA
03.2023 - Current
- Developed U.S.-specific Customer Journey for MBUSA using Global CJ framework and analyzing 250,000 customer verbatims.
- Designed two proprietary personas for MBUSA Core Luxury and TEV segments informed by market research insights.
- Managed third-party platform provider relationship for US CJ, ensuring compliance and achieving $1,500 in savings.
- Conducted Exploratory Data Analysis for Retail Training team to enhance training offerings and introduce new topics.
- Prepared 70% of critical data inputs for Text Analytics LLM, facilitating nuanced model comprehension and tailored universal taxonomy.
- Served as SME on Sales & Service CX, leveraging Medallia partnership to analyze verbatims and deliver actionable insights.
- Interviewed 65 departmental representatives to identify customer experience gaps, creating Opportunity Tracking Tool for objective ranking.
- Contributed to mapping 2025 charter for Customer First team, establishing criteria to address CX pain points across all CJ phases.
Engagement Manager - McGraw Hill; RSM US LLP
Factspan, Inc.
Atlanta, GA
01.2022 - 12.2023
- Assessed customer feedback on performance metrics to pinpoint improvement areas.
- Managed onsite data teams for three delivery teams, ensuring timely problem resolution and measurable client satisfaction.
- Collaborated with Senior Leadership to create comprehensive roadmaps aligned with Factspan’s growth vision.
- Converted 2.5-year project-based SOW into 12-month retainer within eight months.
- Led development of two complex propensity models using diverse data sources while navigating data protection challenges.
- Executed data integration strategies post-M&A for enhanced ecosystem synergy.
- Closed approximately $400K in new revenue from January to March 2022 across managed client accounts.
- Delivered innovative data solutions, establishing previously absent client center of excellence.
Engagement Manager – Redbox Entertainment Inc.
TheMathCompany
Atlanta, GA
01.2021 - 12.2022
- Oversaw P&L for US clients, managing 14 consultants across US and India.
- Engaged with C-suite clients, driving strategic initiatives like product launches and loyalty programs.
- Managed reporting and analytics to enhance marketing functions, including CRM, revenue management, and digital marketing.
- Led Data Science projects generating $2M in incremental value through various modeling techniques.
- Trained teammates to distill complex analyses into clear insights for demanding clients.
- Fostered an inclusive environment promoting dynamic thinking and high morale among team members.
- Conducted consumer-centric marketing initiatives, focusing on customer journey tracking across smart devices.
- Implemented innovative frameworks to optimize promotional sensitivity and customer segmentation.
Project Manager
Mu Sigma Business Solutions, LLC.
Atlanta, GA
01.2018 - 12.2021
- Led onsite data team for two delivery teams, ensuring timely issue resolution and client satisfaction.
- Implemented data initiatives to standardize campaign-tagging taxonomy, increasing visibility from initial touchpoint to conversion.
- Transitioned project-based engagement into retainer, generating $1.4 million in revenue since April 2020.
- Drove contract negotiations, achieving revenue growth from $577K in 2020 to $740K in 2021.
- Managed full account operations, providing essential support for optimal team performance.
- Served as Scrum Master, facilitating agile methodologies across the account.
- Oversaw portfolio with annual revenue of approximately $25 billion, delivering insights to enhance marketing performance and ROI.
- Executed full project cycle tasks, consistently exceeding expectations while managing multiple pipeline projects.
Education
Bachelor of Arts - International Governance
Emory University
Atlanta, GA07-2015
Skills
Productivity tools
- Microsoft Office Suite, Snowflake
- Client engagement
Data visualization
- Tableau
- PowerBI
Programming Languages:
- SQL
- Python
- Jupyter
- Alteryx
Management & Customer Skills:
- Team leadership
- Sales forecasting
- Customer journey mapping
- Data analysis
- Text analytics
- Customer experience strategy
- Market research
- Data visualization
- Agile methodologies
Timeline
Advisor – Customer Strategy & Analytics
Mercedes-Benz USA, LLC
03.2023 - Current
Engagement Manager - McGraw Hill; RSM US LLP
Factspan, Inc.
01.2022 - 12.2023
Engagement Manager – Redbox Entertainment Inc.
TheMathCompany
01.2021 - 12.2022
Project Manager
Mu Sigma Business Solutions, LLC.
01.2018 - 12.2021
Bachelor of Arts - International Governance
Emory University
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