Salyndria Gregory
DeSoto,TX
Summary
Passionate and dedicated employee and client engagement professional with experience managing and executing projects and programs that enhances engagement, retention, productivity, and profitability, exceeding organizational objectives. Successful at working with cross-functional teams, stakeholders, and partners to manage multifaceted internal and external projects and programs. Collaborative, resourceful and results-oriented with excellent interpersonal skills and and a strategic mindset.
Overview
13
13
years of professional experience
Work History
PROJECT MANAGER - DE&I/EMPLOYEE ENGAGEMENT
VSP Vision
03.2022 - Current
- Developed and managed strategic culture, belonging and employee engagement programs and projects for a healthcare organization.
- Strategic partner to C-level executives across the enterprise, developing and managing specific employee engagement strategies for each line of business to operationalize diversity, equity, inclusion & belonging (DEIB), learning & development, hiring, and employee retention and engagement initiatives.
- Collaborated with talent acquisition by recommending and implementing strategies to recruit diverse talent through active company presence at collegiate events and targeted professional conferences, increasing diverse enterprise-wide representation by 30%.
- Created and facilitated a learning and development training program named Authentic Conversations, which are discussions designed to enhance employee engagement, belonging, and increase retention within the organization. Engagement with the program increased by 60% in a year.
- Created and distributed resources across the enterprise to increase awareness and understanding around employee engagement organizationally and to ensure business leaders were building an environment of cohesiveness and inclusion among teams.
- Collaborated with HR Benefits team to create the HR Benefits Roadshow communicating underutilized benefits to all employees, increasing utilization of benefits by 30%.
- Collaborated with Talent Acquisition team to develop the DE&I Talent Acquisition Roadshow for Leaders which educated M1+ leaders on diverse recruiting and hiring initiatives utilized within the company and leadership best practices to maintain top diverse talent.
- Partnered with external organizations to implement community health-driven initiatives to enhance the organization's Social Corporate Responsibility strategy and support the enterprise-wide strategy.
- Increased leadership engagement by 50% through the deployment of the Inclusive Leadership Discussion Series which created opportunities for leaders director level and above to share and learn inclusive leadership techniques and strategies.
- Developed and facilitated both new employee, internship and leadership onboarding sessions centered around culture and organizational belonging.
- Collaborated with internal partners to organize the End of Year Employee and Leadership Engagement Celebration Awards
- Implemented a Business Resource Group (BRG) awareness campaign across lines of businesses which increased education, participation, and engagement with enterprise-wide BRG's by 40%.
- Managed annual company benchmarking reporting to measure, report and highlight the company's culture, belonging and employee engagement initiatives and achievements, and identify gaps and opportunities. The company received 6 external recognition awards as a result of these efforts.
SENIOR CLIENT ENGAGEMENT MANAGER - PARTNERSHIPS
Catalyst
12.2019 - 03.2022
- Senior Engagement Manager and Partner for Catalyst's Leadership Engagement Program - MARC.
- Successfully managed over 75 client partnerships with Fortune 500 organizations, building and maintaining strong long-term relationships that generated over $1 million in revenue.
- Guided new and current clients in dialogue to understand the value proposition and impact of leadership engagement within the workplace and grow commitment to program implementation.
- Fostered strong relationships with key clients, improving long term engagement and client retention by 75%.
- Developed tailored solutions for clients' national and global HR goals utilizing Catalyst's robust offerings, which increased overall client leadership engagement by 50%.
- Partnered with CEO's and C-Suite executives on strategizing gender equity and leadership solutions utilizing Catalyst's offerings which increased women in leadership roles by 40%.
- Co-created a program for clients in conjunction with the research team to capture unmet market needs. This program has since engaged over 50 new clients.
- Developed comprehensive project plans outlining key milestones, resource requirements, and deliverables to provide clients with a clear roadmap for success.
- Collaborated cross-functionally with design, research, and external facilitator teams to deliver client ready content such as presentation decks, workshop collateral and speaker bios.
- Streamlined and implemented internal processes within Salesforce and Asana, resulting in improved efficiency and increased productivity among the engagement, operations, and sales teams.
- Developed and distributed post-engagement materials including leadership engagement survey distribution, post-work materials, and impact reporting as well as client re-engagement processes.
- Evaluated and reported post-engagement performance data to identify areas for improvement and implement strategies to enhance the quality of future deliverables, solutions, and engagements.
- Selected to help drive the research and planning of the Catalyst Awards Initiative, a yearly event engaging and awarding organizations/clients who demonstrate innovative employee and leadership engagement strategies.
DIGITAL PROJECT MANAGER
Michaels
07.2017 - 05.2019
- Lead project manager for Michaels digital marketing and sales creative initiatives for diverse retail market segments.
- Managed the full lifecycle of over 1,000 multi-million dollar, projects such as CRM, ecommerce, social media, and cross-channel campaigns, involving over 20 million customers.
- Promoted to assist with the implementation of a critical company-wide $1.5M digital marketing initiative which improved workflow processes, and increased profitability and sales.
- Collaborated with leadership to conceptualize and implement retail marketing campaigns to enhance engagement with targeted diverse audiences.
- Managed multifaceted creative projects for in-store events, education classes and nationwide celebrity initiatives to enhance retention and engage new customers.
- Collaborated with stakeholders to gather requirements and establish realistic project goals aligned with Michaels business objectives.
- Led strategy meetings with creative team to strategize key initiatives and ensured that all digital campaigns aligned with marketing strategy and sales goals.
- Managed cross-functional editorial and design teams to ensure proper resource allocation and timely delivery of high-quality digital projects.
- Developed comprehensive project plans outlining scope, timeline, resources, and milestones for successful project completion.
- Improved resource allocation by closely monitoring team performance metrics and adjusting workloads as needed.
- Increased team productivity by providing clear objectives, guidelines, and regular progress updates.
- Resolved staff conflicts and identified potential areas of improvement.
CLIENT ENGAGEMENT MANAGER - PROJECT MANAGER
Viverae
06.2014 - 06.2016
- Managed the workflow of strategic client communications programs and marketing projects from start to finish ensuring timely delivery.
- Assisted in the development of communications strategies and timelines for over 500 new and existing clients - all Fortune 500 organizations.
- Served as the liaison between the client engagement, communications, and marketing teams, managing the production of client program communications and client specific marketing requests.
- Streamlined communication processes to improve information flow between internal teams and clients.
- Developed and spearheaded the inaugural client appreciation campaign, which increased account retention and growth, generating revenue to over $2.5 million.
- Provided end-to-end management of creative deliverables throughout the lifecycle of the client program.
- Directed the efforts of project teams consisting of designers, editorial staff, videographers, and contract employees to deliver robust program materials to clients ahead of scheduled timelines.
- Monitored resource allocation and tracked project deliverables, tasks and timelines. to help avoid bottlenecks and remain on schedule.
- Collaborated with business development, leadership, marketing, and client services teams to streamline product launches to clients.
- Leveraged client feedback to enhance product offerings and improve overall customer experience.
- Facilitated weekly status updates with the content and creative team.
MARKETING MANAGER
Caliber Home Loans
07.2013 - 07.2014
- Directed a team of designers on the development of digital and print event marketing campaigns for internal clients - corporate loan officers and branch managers at a financial services firm.
- Increased engagement of 250 loan officers with regional and national trade shows, boosting revenue through interaction with events.
- Managed timelines, budgets, project schedules and marketing plans to deliver high-quality campaigns in a timely manner and within budget.
- Developed and managed internal and external communications throughout the company for the appropriate stakeholders.
- Cross-functionally worked with IT, Legal, HR, and Sales to create a business development and content management system for the regional sales teams.
- Boosted brand awareness and sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers, increasing brand engagement by 30%.
REGIONAL FIELD MARKETING PROJECT MANAGER
The McGraw-Hill Companies
06.2011 - 06.2013
- Managed regional full life-cycle marketing processes and campaigns from conception to delivery for a top education organization.
- Directed the implementation of 500 engaging and integrated, multi-channel print, catalog, digital and direct marketing projects across 15 states, boosting educational product sales to over $10 million in only one year.
- Collaborated with sales leadership to create compelling campaigns and capitalize on unmet market needs in specific markets, increasing new and repeat business.
- Increased engagement by 40% between multiple regional school districts and the Mcgraw-Hill brand through production, distribution and utilization of educational materials, products and programs.
- Enhanced customer engagement with targeted email marketing campaigns and personalized content for school districts regionally.
- Managed cross-functional teams to ensure seamless collaboration and efficient project execution.
- Coordinated with design and editorial teams to develop high-quality creative assets which engaged school administrators and millions of students.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing and sales campaigns.
Education
Bachelor of Science - Business Administration and Computer Information Systems
Rider University
Lawrenceville, NJMasters of Science - Integrated Marketing/Communications
West Virginia University
Morgantown, WVSkills
- Employee Engagement
- Leadership Engagement
- Human Resources Support
- External Partnerships
- Project Management
- Training Programs
- Diversity & Inclusion
- Facilitation
- Client Engagement
- Client Relationship Management
- Implementation Management
- Cross-functional Collaboration
- Stakeholder Management
- Event Coordination
- Organizational Skills
- Resource Allocation
Selected Achievements
- Strategic Engagement Partner to several executive leaders across the enterprise at a national healthcare organization, developing, implementing and managing enterprise strategies specific to each Center of Excellence (COE) which increased employee engagement by 40%.
- Initiated and managed several strategic external partnerships which increased mentorship and professional development opportunities, and enhanced sentiment on company-wide employee engagement surveys.
- Created and facilitated a learning and development training program named Authentic Conversations, which are discussions designed to enhance employee engagement, belonging, and increase retention within the organization. Engagement with the program increased by 60% in a year.
- Developed tailored solutions for clients' national and global strategic goals utilizing robust offerings and programs, which increased overall client leadership engagement by 50%.
- Successfully managed over 75 client partnerships with Fortune 500 organizations, building and maintaining strong long-term relationships that generated over $1 million in revenue for a non-profit organization.
- Led a sub team of the Catalyst Awards Committee, researching and selecting clients/companies with top performing employee engagement initiatives to receive the annual Catalyst Top Organization Award.
- Developed and spearheaded the inaugural client appreciation campaign, which increased client engagement, account retention and growth, generating revenue to over $2.5 million for a healthcare IT firm.
- Increased engagement by 40% between multiple regional school districts and an educational services brand through production, distribution and utilization of educational materials, products and programs.
Activities Awards
- Toastmasters
- Harvard National Leadership Conference
- Organizational Communication Award
- Competent Leader Award
- Competent Communicator Award
- Corporate Event Planning
- INROADS Alumnni
- Alpha Kappa Alpha, Inc.
Timeline
PROJECT MANAGER - DE&I/EMPLOYEE ENGAGEMENT
VSP Vision
03.2022 - Current
SENIOR CLIENT ENGAGEMENT MANAGER - PARTNERSHIPS
Catalyst
12.2019 - 03.2022
DIGITAL PROJECT MANAGER
Michaels
07.2017 - 05.2019
CLIENT ENGAGEMENT MANAGER - PROJECT MANAGER
Viverae
06.2014 - 06.2016
MARKETING MANAGER
Caliber Home Loans
07.2013 - 07.2014
REGIONAL FIELD MARKETING PROJECT MANAGER
The McGraw-Hill Companies
06.2011 - 06.2013
Bachelor of Science - Business Administration and Computer Information Systems
Rider University
Masters of Science - Integrated Marketing/Communications
West Virginia University
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