Sam Arias
Valencia,CA
Summary
Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer 9 years of experience to new role dedicated to achieving exceptional results on tight timetables.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Customer Success Manager
Iaffiliate Management
Valencia, CA
02.2023 - Current
- Monitoring daily revenue performance across a portfolio of 9 clients in various affiliate networks such as Impact, CJ, Rakuten, Sharasale, LTK, Levanta, etc paying attention to KPI's such as ROAS, ROI, CR, AOB
- Achieved 16% YoY revenue growth in 2023 on average for my portfolio by executing strategies involving optimizing with top revenue performing partners that have historical data to support repeated success and utilizing gap analysis for recruitment process in order to onboard key partners that are missing from each brand's program
- Collaborating with various stakeholders involving clients, creative teams, finance, contacts, tech dev teams, network contacts, affiliates, influencers, and agency colleagues to ensure complete alignment
- Negotiating quarterly optimization packages on behalf of my clients that are working on tight budget constraints by utilizing my contacts I have developed over my 9 year affiliate career
- Persuading clients to conduct test campaigns with partners due to data and audience demographics that support the consumers each brand is wanting to target
Affiliate Marketing Manager
Fracture
Valencia, CA
05.2022 - 01.2023
- Generated $3.5 million in revenue within the first 6 months (+278% PoP) of transition from prior agency
- Maintained a consistent ROAS on average of 13.59
- Oversaw an annual budget $500K+ while negotiating optimizations across 200 partners
- Consolidated Influencer and Affiliate program into 1 network to maximize efficiency and cut spend
Affiliate Marketing Manager
Loot Crate/Radical Share
Valencia, CA
08.2021 - 05.2022
- Drove over +300% YoY revenue growth for KidRobot's Affiliate Program at $2.6 million
- Launched affiliate program for a new brand and negotiated network contract down by 10%
- Oversaw 3 affiliate programs simultaneously across 2 different networks
- Created the assistant manager role to increase bandwidth
Affiliate Manager
PartnerCentric
Valencia, CA
08.2016 - 07.2021
- Managed a portfolio spanning over 20+ affiliate programs in the retail, finance, B2B, and health verticals
- Awarded Employee of the Month twice (2019,2020)
- Achieved client KPI's in CR, AOV, & ROAS for Cost Plus World Market, Ergobaby, and the Motley Fool
Online Marketing Coordinator
Hot Topic LLC
City of Industry, CA
07.2015 - 08.2016
- Supported digital paid channels: Paid Search, Affiliate, Display/Retargeting, Paid Social
- Stepped in as acting manager for affiliate channel when prior manager suddenly resigned
- Cross-collaborated with creative, tech, and customer service departments to ensure program alignment
Education
MBA - Marketing
UMass Global
Irvine, CA05-2017
Bachelor of Arts - Business Administration
California State University - Fullerton
Fullerton, CA05-2012
Skills
- Strategic Planning
- Customer Account Management
- Client Relations
- Pipeline Development
Certification
- 2023 CJ Ambassador Certification Programs Issued: August 2023
- Impact.com Affiliate & Partnerships Industry - Expert Issued: Feb 2023
- Agency - Impact.com Product Training - Expert Issued: Feb 2023
- 2020 CJ Ambassador Certification Program Issued: Aug 2020 Expired: July 2021
Languages
English
Native/ Bilingual
Spanish
Professional
References
References available upon request.
Timeline
Customer Success Manager
Iaffiliate Management
02.2023 - Current
Affiliate Marketing Manager
Fracture
05.2022 - 01.2023
Affiliate Marketing Manager
Loot Crate/Radical Share
08.2021 - 05.2022
Affiliate Manager
PartnerCentric
08.2016 - 07.2021
Online Marketing Coordinator
Hot Topic LLC
07.2015 - 08.2016
MBA - Marketing
UMass Global
Bachelor of Arts - Business Administration
California State University - Fullerton
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