Sam Avila
Chicago,IL
Summary
Creative marketing professional with over 5 years of experience driving social media strategy, content creation, and community engagement. Passionate about crafting campaigns that spark conversation, build brand loyalty, and bring audiences together across platforms.
Overview
6
6
years of professional experience
Work History
Head of Brand Partnerships & Social Media
Showdrop
Chicago, IL
04.2023 - Current
- Lead strategic brand partnerships by collaborating directly with CPG brand social teams to co-develop and launch cross-promotional campaigns, ensuring alignment with both brand and Showdrop’s marketing goals.
- Own end-to-end content creation for all Showdrop social media channels, including ideation, production, shooting, editing, and publishing of campaign assets across Instagram, TikTok, and LinkedIn.
- Execute the full social calendar and campaign strategy, increasing brand visibility and consumer engagement across B2B and B2C audiences.
- Design and deliver all branded marketing collateral—including in-store signage, digital assets, and campaign visuals—tailored to individual CPG partners and seasonal activations.
- Represent Showdrop at trade shows and industry events, cultivating new brand relationships and driving pipeline growth through direct networking and partnership development.
Product Manager
Free People
Chicago, Illinois
07.2019 - 06.2021
- Led marketing and product strategy for FP Movement, translating in-store insights into campaign concepts, partnerships, and merchandising initiatives that strengthened brand visibility and community engagement.
- Represented top wellness and beauty partners—including Youth to the People, Supergoop!, Pai Skincare, R.E.M. Beauty, Kopari, CorePower, and Orange Theory—through curated in-store experiences and brand education moments.
- Cultivated partnerships with 2–3 local wellness influencers per month to co-host experiential events and amplify new product launches, strengthening brand awareness within the Chicago wellness community.
- Developed KPI-driven marketing recaps and collaborated with regional leaders to align on sales goals, campaign performance, and promotional strategies for seasonal and hero products.
- Partnered with visual merchandising and brand teams to ensure cohesive storytelling across in-store displays, digital campaigns, and community events.
- Planned and executed biweekly floor updates guided by product trends and performance data—doubling units per transaction and driving a 20% increase in sales from Q1 to Q3.
Education
Master of Science - Marketing Branding And Communications
University of Brighton
United Kingdom07-2023
Skills
- Social Media Strategy & Scheduling (Hootsuite, Instagram, TikTok, LinkedIn)
- Short-Form Video Editing (CapCut) & Visual Content Design (Canva)
- Brand Partnerships & Campaign Execution
- Cross-Channel Content Creation & Copywriting
- Event Marketing & Community Engagement
- Creative Direction & Marketing Collateral Production
Timeline
Head of Brand Partnerships & Social Media
Showdrop
04.2023 - Current
Product Manager
Free People
07.2019 - 06.2021
Master of Science - Marketing Branding And Communications
University of Brighton