Overview
Work History
Education
Skills
SAM, I AM
Websites
Timeline
Generic

SAM CHANG

75 WEST STREET 8P,NYC

Overview

26
26
years of professional experience

Work History

Creative Director

Walmart
New York, NY
05.2023 - 05.2025
  • Led, mentored, and unified the Walmart Style (fashion, home, beauty) copy teams via strategic creative direction, career development, content expertise, and efficient workflow processes.
  • Measurably changed and elevated Walmart's brand perception via best-in-class creative that mirrored the sharpest consumer insights and social trends.
  • Partnered with cross-teams and executive leadership to exceed business goals and increase conversion.

Digital Consultant, Contract

Intuit Mailchimp
NYC, NY
09.2022 - 05.2023
  • Created a complete dot-com refresh for Mailchimp's venerable tone of voice guidelines via months of data distillation and market research.
  • Instilled best copywriting practices for Mailchimp's website that aligned with marketing and leadership business goals.
  • User-tested overhaul recommendations, synthesized results, and reported all findings to cross-teams and leadership for implementation.

Creative Strategy, Writing & Leadership

Changhustle (Self)
New York, NY
06.2002 - 09.2022
  • Provided high-performing and impactful branding strategies, copywriting, creative direction, presentation decks, proofreading/editing, style guides, team leadership, UX writing, and long-form for various clients and sectors.
  • Contributor: Lost and Found by Thomas Beller, mrbellersneighborhood.com, The New York Times Magazine, and Vogue Magazine.
  • Clients: A.L.C., Bloomingdale's, Brooks Brothers, Dooney & Bourke, Groupon (Ideel), Paul Mitchell Schools (Ideas Collide Agency), Peloton, Richline Digital (Warren Buffett Berkshire Hathaway Company), Saks Fifth Avenue, Saks OFF 5th, SKIMS Solutionwear™, SiO Beauty, Sterilumen, and The Metropolitan Museum of Art.

Creative Director, Contract

HERO Health
NYC, NY
02.2022 - 05.2022
  • Creative directed all assets across Hero platforms and audiences (enterprise, consumer).
  • Drove consumer conversion via best-in-class creative through the internal creative team and agency partnerships.
  • Partnered with the VP of Marketing and the SVP of Growth on conversion initiatives, increasing both commercial and consumer revenue.

Head of Copy

General Assembly
NYC, NY
02.2020 - 02.2022
  • Created and oversaw messaging for all global marketing campaigns and initiatives across GA's platforms and audiences (B2B, B2C, B2G).
  • Created and oversaw DEI, grammar/style, and tone of voice brand guidelines for internal and external global use.
  • Managed and mentored a team of staff and freelance copywriters.
  • API ERG (Employee Resource Group) leader and DEI advocate who created culturally resonant community resources and content for worldwide employees.

Marketing & Editorial Copy Manager

HBC Digital
NYC, NY
05.2014 - 02.2017
  • Oversaw the copy and proofreading teams responsible for HBC Digital marketing content, such as affiliate/display ads, email subject lines, SEO copy, SMS content, and triggered emails.
  • Oversaw the creation and implementation of multiple style guides for HBC Digital.
  • Oversaw the Saks copy and proofreading teams responsible for promotional and editorial emails, site content, and all women's campaign concepts.

Retail & Wholesale Operations

Tod's Group
NYC, NY
09.2002 - 11.2004
  • Traveled to, promoted, and organized national retail store events to drive brand consideration, loyalty, and conversion.
  • Analyzed all sell-through and demand reports to assess the most strategic product placements for each U.S. market.
  • Collaborated with executive stakeholders on U.S. Hogan growth initiatives.

Copy Editor

Target Corporation
MPLS, MN
06.1999 - 06.2002
  • Edited, proofread, and wrote copy for in-store print campaigns.
  • In-store advertising lead for Marshall Field's Yoga and True Blue marketing campaigns.
  • In-store advertising lead for Marshall Fields's cosmetics, special events, and women's RTW departments.

Education

Journalism /

University of Minnesota
MPLS MN

Copywriting /

Brainco
MPLS, MN

SEO /

General Assembly
NYC, NY

Skills

  • Branding Strategy
  • Copy Editing, Proofreading
  • Copywriting
  • Content Strategy
  • Creative Direction
  • Long-Form
  • Management, Mentorship
  • Marketing Communications
  • Presentations
  • Programs: Figma, Google Slides, PowerPoint, Project Management Tools
  • Scriptwriting
  • SEO
  • Social Media
  • Style Guides (AP, Chicago)
  • Tone of Voice
  • UX Writing
  • Web Strategy

SAM, I AM

Strategic storytelling expert who's all about my team—and the creative dream.

Timeline

Creative Director

Walmart
05.2023 - 05.2025

Digital Consultant, Contract

Intuit Mailchimp
09.2022 - 05.2023

Creative Director, Contract

HERO Health
02.2022 - 05.2022

Head of Copy

General Assembly
02.2020 - 02.2022

Marketing & Editorial Copy Manager

HBC Digital
05.2014 - 02.2017

Retail & Wholesale Operations

Tod's Group
09.2002 - 11.2004

Creative Strategy, Writing & Leadership

Changhustle (Self)
06.2002 - 09.2022

Copy Editor

Target Corporation
06.1999 - 06.2002

Journalism /

University of Minnesota

Copywriting /

Brainco

SEO /

General Assembly

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