Sam Griffiths
San Diego,CA
Summary
Seasoned Vice President of Marketing with a proven track record in successfully managing complex marketing campaigns, driving brand visibility and fueling business expansion. Recognized for strategic planning expertise, excelling at aligning marketing efforts with corporate goals to drive tangible results. Adept at leading cross-functional teams and spearheading innovative marketing strategies, playing a pivotal role in driving substantial organizational growth.
Overview
35
35
years of professional experience
Work History
Vice President, Marketing
Jerome's Furniture
01.2017 - Current
- Dynamic and results-driven marketing executive with extensive experience in building, maintaining and implementing brand strategies that drive growth and market presence. Proven track record of leading high-performing teams, developing innovative campaigns and executing data-driven marketing initiatives. Adept at aligning brand identity with business objectives, optimizing multi-channel strategies and fostering customer engagement.
- Special focus is on leadership, management, production, advertising, asset management, the adherence to and consistent execution of Jerome's creative guidelines
- Maintain thorough and transparent reporting of tasks and task management, available to all stakeholders
- Provide complete, turnkey execution of any marketing-related production required
- Ensure operational efficiency within the production functions of the marketing department by optimizing staffing, use of third-party vendors, production equipment and tools, and operational workflows to minimize cost and overhead while maximizing speed of execution and quality of work
- Ensure all production tools, including software, computers, lights, cameras, props, and any related equipment, are optimized, in good working order, catalogued, and kept secure and safe
- Develop, manage, and adhere to any production-related budgetary requirements
- Developed and implemented comprehensive marketing strategies to increase brand awareness, reach target markets and maximize profits
- Developed budgets for all marketing initiatives and monitored progress against goals
- Conducted market research to identify customer needs and preferences, competitor activities and industry trends
- Created successful advertising campaigns utilizing print, broadcast, digital and social media channels
- Collaborated with internal teams to ensure consistent messaging across departments
- Managed relationships with external vendors such as ad agencies, public relations firms and event planners
- Analyzed sales data to measure performance of marketing initiatives across multiple channels
- Hired, trained and mentored a team of marketing professionals to maintain high standards of excellence
- Established partnerships with key stakeholders to expand reach within the marketplace
Customer Success Program Director
Verizon Wireless
01.2014 - 01.2017
- Executed the daily management of operations of eight inbound and outbound admission teams; 8 managers and more than 100 advisors over two locations in San Diego
- Lead a team of 4 managers through the successful onboarding and account management of Fleet Management hardware
- Responsible for generating monthly recurring review
Director of Admissions
Ashford University
01.2010 - 01.2014
- Executed the daily management of operations of eight inbound and outbound admission teams; 8 managers and more than 100 advisors over two locations in San Diego
- Strategic planning for employee training and performance metrics
- Facilitated a new student recruitment call strategy that increased new lead conversion from 2.2% to 3.6% within the first 6 days of a lead being generated
- Utilized Avaya, and in-house reporting systems to monitor daily KPIs: Utilization, Conversions, Retention, and Talk Time
- Attained 122% of annual budget as Director of Admissions for two years
- Increased employee engagement according to an internal Gallup Survey from 52% in 2012, to 71% in 2013
Owner / Executive Management
Hoodoo Advertising
01.1994 - 01.2009
- Initiated and maintained long-term business relationships with several local and regional clients for a successful advertising agency
- Executed the day-to-day operations of the firm with oversight of production, creative, sales, and finance teams
- Oversaw and drove sales for individual games and season tickets, while managing the San Diego Padres for over 9 years
- Successfully oversaw the account management of Cox Communication's local marketing and branding for 10 consecutive years
- Developed the product launch for Channel 4 San Diego and their affiliation with the San Diego Padres
- Developed and maintained a long-term relationship with one of San Diego County's largest retailers, Jerome's Furniture
Petty Officer Third Class, Public Affairs/Journalist
United States Navy
01.1990 - 12.1993
Education
Bachelor of Arts - Organizational Management
University of Arizona
03-2012
Skills
- Strategic Brand Development
- Data-Driven Marketing Insights
- Comprehensive Marketing Integration
- Strategic Concept Development
- Social Media Interaction Strategies
- Mobile Advertising Solutions
- Strategic Marketing Planning
- Campaign Management Expertise
- Strategic Campaign Planning
- CRM management
- Creative direction
- Content strategy
Timeline
Vice President, Marketing
Jerome's Furniture
01.2017 - Current
Customer Success Program Director
Verizon Wireless
01.2014 - 01.2017
Director of Admissions
Ashford University
01.2010 - 01.2014
Owner / Executive Management
Hoodoo Advertising
01.1994 - 01.2009
Petty Officer Third Class, Public Affairs/Journalist
United States Navy
01.1990 - 12.1993
Bachelor of Arts - Organizational Management
University of Arizona
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