To utilize my set of skills to achieve KPIs, strategically elevate the business, and lead teams and groups in achieving both professional and personal objectives in a collaborative manner within an organization.
Summary
A marketing and sales executive leader with expertise in revenue generation through marketing, strategic analysis, and consumer data modeling for retail and wholesale businesses. A core strength is understanding the patterns of revenue and expenses to achieve growth while leading teams to success.
Skills
Business Administration
Organizational Structuring
Strategic Planning
Marketing
Trends Analysis
Revenue Generation
Marketing Strategy
Brand Development
Turnaround Management
Revenue Growth
Business Development
Negotiation
Work History
Chief Strategy Officer / Chief Revenue Officer
DiFonzo Holdings dba: BuddyLove Clothing Company
11.2018 - 12.2023
Drove the company topline revenue from $2.5M to $14M in 4 years
Developed, implemented, and oversaw all strategic financial plans for the organization
Directed internal and external sales teams to drive 400% sales revenue growth over 3 years
Created and implemented the 2020 continuity plan during the pandemic resulting in zero layoffs or terminations while still growing top-line business by 12% YoY
Introduced vital revenue channels leading direct business to 40% of total revenue from
Created financial processes to lead the organization out of a negative position into a positive EBITA.
Chief Executive Officer / Chief Marketing Officer
DannyShane LLC
09.2019 - 04.2022
I transformed the organization, increasing annual revenue from $30k to $1.0M in just 2 years
I initiated strategic partnerships with third-party agencies to drive engagement and build return on investment
Planned better inventory ownership and flow to move company inventory turn from .21 to 1.3
Oversaw and directed all D2C marketing and e-commerce
The branding and product selection were strategically targeted to core customers, eliminating the tertiary market
Worked with board members to transform the company and sell it within 3 years as CEO.
Vice President of Sales and Planning
MCM Frontier Holdings dba Jack Mason Brand
12.2015 - 01.2018
Grew revenue and partnerships for all licensed, private label, and house brand timepieces and category businesses
Oversaw planning team concerning sales forecasting and inventory demands to insure in stock accuracy
Led sales team over acquisitions, strategic road mapping, distortion of successes, and lead generations
Open and maintain partnerships with the largest retailers in the American and Canadian markets
Strategist for gaining market share across all channels: wholesale, retail, web, partnerships, omnichannel, and licensing
Mentor sales team to extend beyond comfort level to achieve targets
Work with companies to develop short-, medium, and long-term KPIs to deliver year-over-year success.
Founder / CEO
AIC 1230 Group
01.2018 - Current
Revenue generation consultant for small to mid-sized companies
I teach organizations to analyze data, patterns, and forecasting examples to grow revenue and mitigate expenses
Developed tactical planning strategies specific to individual companies to generate revenue and establish marketing protocols
Contracted with companies to bring my experience from large organizations and processes
Trained all levels of leadership about best practices and evolution with a focus on revenue generation and growth
Understand, separate, identify, and resolve pain points using data, experience, and strategic processes.
US Director of Sales Michael Kors Jewelry
Fossil Group
04.2013 - 12.2015
Lead a team of sales executives overseeing all key US wholesale accounts
Work with brand team strategizing and identifying new marketing opportunities and directions
Collaborate with other Kors's licensees to align on new prospects for creating lifestyle opportunities
Communicate daily/weekly/monthly with Sr Executive Team on business
Collaborate with the global marketing group to develop digital, social, and print marketing strategies following Kors licensor direction
Close interactions with the financial and planning executive teams to create KPI's, manage inventory, margin, and drive to achieve ROI goals.
Global Director of Sales / Brand Manager Relic watches
Fossil Group
06.2008 - 04.2013
Developed comprehensive business strategies for domestic and international expansion, resulting in significant growth in market share and revenue.
Enhanced global operations by streamlining communication channels and implementing efficient collaboration tools.
Responsible for sales, design direction, branding, market positioning, merchandising, financial planning, and leading the national sales team.
Work with factories on product direction to capitalize on market opportunities.
Launched Relic watches in Malaysia, Philippines, Japan, and Australia while growing domestic business +120% in two years doubling volume from +$21M to $44M.
Led a sales team with on-site reps and remote reps as well as international sales partners.
DMM/Sr. Buyer Men's
Friedman's Jewelers
01.2006 - 01.2008
Responsible directly for $115m business, Oversaw multiple buyers with sum categories of $270m
Developed a new road map to re-invent watch and diamond accent businesses
Direct reports were the Watch buyer and Men's buyer
Developed new businesses to create rotating season assortments
Sourced and found new partners to replace non-performing relationships
Created exclusive launches for watch and designer jewelry partners
Buying/Planning Watches and Gold
Kohl's Department Stores
01.2005 - 01.2006
Responsible for $170m in revenue
Responsible for developing the gold jewelry program at Kohl's
Managed National branded timepiece business
Responsible for planning licensed seasonal watch business
Buyer Fine Watches
Zale Corporation
01.2000 - 07.2005
Responsible for all buying, merchandising and marketing for Zale's Watch business
Managed marketing strategies for 700 store locations
Directly responsible for $63.0m in revenue
Led a team of 2 assistant buyers, 1 planner and 1 merchandise assistant.
Planner Semi Precious and Pearls / Watches
Zale Corporation
01.2000 - 09.2003
Buyer in Training
May Department Stores
01.1998 - 01.2000
Area Manager /Corporate Assistant Buyer
Stage Stores Incorporated
06.1991 - 10.1998
Education
Bachelor of Science - Urban Planning
Texas State University
San Marcos, TX
Published Newsletter
The Navigator - Business owner's periodic newsletter to help navigate business strategies and situations.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Chief Executive Officer / Chief Marketing Officer
DannyShane LLC
09.2019 - 04.2022
Chief Strategy Officer / Chief Revenue Officer
DiFonzo Holdings dba: BuddyLove Clothing Company
11.2018 - 12.2023
Founder / CEO
AIC 1230 Group
01.2018 - Current
Vice President of Sales and Planning
MCM Frontier Holdings dba Jack Mason Brand
12.2015 - 01.2018
US Director of Sales Michael Kors Jewelry
Fossil Group
04.2013 - 12.2015
Global Director of Sales / Brand Manager Relic watches