Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic
SAM MITCHELL

SAM MITCHELL

Austin

Summary

Dynamic Brand Director with nearly 15 years in new media, driving viewer engagement through innovative content strategies. Expert in community management, with a focus on organic story telling. Produced content with over Three billion views and accumulated more than 15 million YouTube subscribers. Proven ability to enhance project efficiency and foster relationships within target communities, leveraging creative storytelling to foster genuine brand champions.

Overview

8
8
years of professional experience

Work History

Campaign Manager

Cross Realm
Austin
03.2025 - Current
  • Recruited talent via social media and Reddit, and managed their activities throughout the duration of the campaign.
  • Conducted research on target markets and developed detailed profiles of target audiences.
  • Developed and implemented comprehensive campaign strategies to maximize the impact of campaigns.
  • Cultivated relationships with key influencers within target communities in order to garner support for initiatives.
  • Designed creative materials such as brochures, flyers, posters. to promote campaigns.

Community Manager

Mad Mushroom
Austin
09.2024 - Current
  • Developed and implemented social media campaigns to increase brand awareness and engagement. Particularly with unique storytelling via interested Reddit communities.
  • Analyzed user feedback and identified areas of improvement.
  • Maintained relationships with influencers in the industry.
  • Assisted with developing marketing plans for campaigns and promotions.
  • Monitored online conversations and provided constructive feedback.
  • Created content for social media platforms to engage the community.
  • Researched new trends in the digital space and adapted accordingly.

Brand Director

Rooster Teeth
Austin
08.2017 - 05.2024
  • Brand Director previously at Rooster Teeth with over 10 years of experience in driving viewer engagement and expanding audience reach through innovative content strategies.
  • Expertise in managing production teams, coordinating cross-team efforts, and delivering projects on time and within budget.
  • Proficient in social media, Reddit moderation, video production, and brand management, consistently achieving high-quality content and improved community relations.
  • Strong focus on community engagement and user generated content.
  • Over two billion views and 10,000 years watched.
  • Directed community teams in the creation of community hubs for Reddit and Discord creating a unique community platform with over a million messages sent.
  • Managed a collection of YouTube channels totaling over 15 million Subscribers.
  • Managed the creation of multiple podcasts totaling over 10 million audio downloads.
  • Oversaw production teams to deliver high-quality content, ensuring consistent project success along side dozens of top 10 trending YouTube videos.
  • Coordinated cross-team efforts, achieving efficient project completion and improved completions time of projects by +20%.
  • Managed budgets and schedules, delivering projects on time and within budget constraints.
  • Spearheaded creative content production, driving viewer engagement and expanding audience reach through cutting-edge storytelling techniques.
  • Adding more than 5 millions YouTube subscribers across managed channels.
  • Wrote effective community guidelines that still guide the community.

Education

Liberal Arts and Sciences - General Studies and Humanities

University of North Texas

Liberal Arts and Sciences - Liberal Studies

North Central Texas College

Skills

  • Content Strategy
  • Community Management
  • Video Editing
  • Brand Management
  • Social media strategy
  • Cross-team collaboration
  • Budget management
  • Data interpretation
  • Creative storytelling

Timeline

Campaign Manager

Cross Realm
03.2025 - Current

Community Manager

Mad Mushroom
09.2024 - Current

Brand Director

Rooster Teeth
08.2017 - 05.2024

Liberal Arts and Sciences - General Studies and Humanities

University of North Texas

Liberal Arts and Sciences - Liberal Studies

North Central Texas College

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