Sam Palmer
Brooklyn,NY
Summary
Results-driven Social Media Manager with expertise in building brand awareness, expanding follower base, and collaborating with influencers through strategic digital campaigns. Demonstrates strong vision and achieves objectives through seamless execution of integrated plans. Motivated professional seeking new challenges to maximize impact. Known for strong work ethic, adaptability, and exceptional interpersonal skills. Excels in unsupervised environments and rapidly acquires new skills.
Overview
4
4
years of professional experience
Work History
Social Media Manager
State Farm
Endwell, NY
02.2024 - Current
- Optimized posts for SEO purposes by researching relevant keywords and hashtags.
- Developed and implemented successful social media campaigns to support company objectives.
- Developed and implemented a comprehensive social media strategy to increase brand awareness and engagement.
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
Social Media/Marketing Coordinator
Wicked Willy's
New York, New York
08.2024 - Current
- Developed and executed social media campaigns to increase brand awareness and engagement.
- Analyzed key metrics such as website traffic, post reach, impressions, likes, shares, comments and conversions to evaluate effectiveness of campaigns.
- Collaborated with other departments to ensure brand consistency through all online channels.
- Identified new trends in digital marketing, evaluated their relevance for the company's objectives and implemented them when appropriate.
- Created content for websites, blogs, social media platforms, and online advertising.
- Collaborated with creative teams to design visuals for digital marketing campaigns.
- Managed email marketing campaigns from conception to execution.
Social Media Specialist
Self-employeed
Brooklyn, NY
08.2020 - Current
- Increased TikTok and Instagram followers to nearly 20k through the use of captivating video editing and filming methods.
- Identified target audiences and developed customer personas for campaigns.
- Developed strategies to convert followers into leads or sales.
- Maintained relationships with key stakeholders such as influencers or partners.
- Responded promptly to user comments and questions on various social platforms.
- Developed and implemented social media strategies to increase brand awareness and engagement.
- Analyzed key metrics to measure the success of campaigns on a regular basis.
Marketing Intern
Sugar Mountain Records
Brooklyn, NY
09.2023 - 01.2024
- Compiled data on sales performance of each artist's releases to track progress against goals.
- Promoted label's artists by presenting their music and one sheets to radio stations across the country.
- Conducted research on industry trends to stay ahead of competition.
- Maintained a database of contacts within the music industry.
Social Media Marketing Intern
Lyricandstone
Brooklyn, NY
09.2021 - 01.2022
- Assisted in the creation of marketing materials such as emails, newsletters, and website copy.
- Created visuals that enhance brand identity.
- Developed content for social media campaigns targeting various audiences.
- Monitored Facebook, Instagram, Twitter and other social media platforms to build customer connections.
Education
Bachelor of Arts - Music Technology, Production And Entrepreneurship
Long Island University
Brooklyn, NY05-2024
Skills
- Brand Promotion
- Digital Media
- Audience Analysis
- Post Optimization
- Conversion Strategy
- Analytics and Reporting
- Photo and Video Editing
- Media Kit Creation
- Campaign Management
- Photography and Videography
- Content Creation
- Market Research
- Positive Attitude
- Networking and relationship building
- Strategic Planning
- Marketing initiatives
- Content Generation
- Campaign creation
- Community management
- Social Media Posting
- Social Media Marketing
Websites
Timeline
Social Media/Marketing Coordinator
Wicked Willy's
08.2024 - Current
Social Media Manager
State Farm
02.2024 - Current
Marketing Intern
Sugar Mountain Records
09.2023 - 01.2024
Social Media Marketing Intern
Lyricandstone
09.2021 - 01.2022
Social Media Specialist
Self-employeed
08.2020 - Current
Bachelor of Arts - Music Technology, Production And Entrepreneurship
Long Island University