Sam Salinas
Digital Marketing
Sarasota,FL
Summary
A highly creative and organized professional with strong communication skills who is constantly striving to exceed expectations in the workplace. Possess 5 years of experience in a fast-paced environment working cross-functionally for both a large multinational corporation and a globally recognized not-for-profit health care improvement organization. Expert in social media marketing, data analytics, and content marketing. Self-motivated team player who uses existing skillset to drive results and increase customer engagement and business visibility.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
Work History
Social Media Coordinator
The Institute for Healthcare Improvement (IHI)
09.2023 - Current
- Developed and implemented a detailed social media strategy that aligned with organizational objectives and resulted in a 50% increase in social media engagement and traffic to the company webpage
- Created weekly social media content specifically designed to connect older adults with critical resources related to age-friendly care, adapting to and catering the messaging around the unique demands of the community
- Analyzed key performance metrics and delivered them to the team in a monthly report that identified qualitative and quantitative trends and highlighted areas for improvement in future campaigns
Marketing Communications Associate
Next-Mark
11.2022 - 08.2023
- Created daily social content across Facebook, LinkedIn, and Instagram, designed weekly newsletters, and wrote press releases for monthly event funded by the City of Sarasota averaging over 2,000 attendees
- Developed community-facing content strategy for a local business looking to employ people with disabilities and provide them with relevant work experience to apply for future job openings, resulting in over 25 positions being filled
- Built from the ground up, then subsequently managed changes to, customer-friendly online directory for 200 merchants in local business district
- Wrote copy for and designed layout of monthly email newsletters for 3 major accounts
Digital Marketing Assistant
Randstad Sourceright
05.2018 - 12.2021
- Analyzed and filtered thousands of data points in HubSpot to identify new business opportunities
- Provided cross-functional support by targeting new customer opportunities with 15% success rate (approx. 50 new customers each month)
- Created personalized daily Twitter and LinkedIn content for each individual multinational C-suite executive
- Managed existing digital communication styles for seven C-suite executives while continuing to engage with established customer base
- Extracted B2B customer data from Salesforce and presented organized Excel spreadsheet to sales executives by region to expand clientele
Education
Bachelor of Science - Marketing
University of Florida
Gainesville, FL 08.2016 - 05.2020
Skills
Communication, verbal and written
Attention to Detail
Passionate Leader
Creative Thinker
B2B Marketing
B2C Marketing
Community-Facing Content
Community-Informed Communication
Email Marketing
Social Media Marketing
Social Media Analytics
Event Promotion
Microsoft Excel
Microsoft Word
Microsoft PowerPoint
Webflow
WordPress
HubSpot
Timeline
Social Media Coordinator
The Institute for Healthcare Improvement (IHI)
09.2023 - Current
Marketing Communications Associate
Next-Mark
11.2022 - 08.2023
Digital Marketing Assistant
Randstad Sourceright
05.2018 - 12.2021
Bachelor of Science - Marketing
University of Florida
08.2016 - 05.2020