Summary
Overview
Work History
Education
Skills
Timeline
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Sam Wasserman

Los Angeles,CA

Summary

Strategic-thinking individual with 9+ years experience working alongside talent and brands in the entertainment, fashion, and CPG industries.

Overview

9
9
years of professional experience

Work History

Founder / Executive Producer

JAM & Rosemary
05.2023 - Current
  • Founding member of a minority-led production company focused on bringing queer stories to life
  • Raised over $30,000 for our first project, Good Grief, which is currently in post-production
  • Determine project budgets to estimate and control overall project costs

Director, Creator Partnerships

The Digital Department
03.2020 - Current
  • Forge and manage relationships with over 500 brands and agencies, driving $3M+ in yearly revenue
  • Specialize in talent development, growing creator's revenue upwards of 3,650% YoY
  • Provide support, guidance and strategy to talent on career development and personal branding, including co-founding a CPG brand set to launch in Spring 2024
  • Oversee a team consisting of one other Talent Manager and two Campaign Managers

Manager, Brand Communications

Red Bull
01.2019 - 03.2020
  • Developed and implemented Red Bull's global influencer strategy
  • Led editorial communications strategy and execution for Red Bull product positioning and brand campaigns through earned and owned media channels
  • Central role in driving product functionality messaging through a variety of channels, including athletes, events, influencers, earned media, owned channel content, brand campaigns, and publisher partners
  • Worked closely with the brand and product network on new product launches and other innovations
  • Designed and delivered communications activity to increase consumer understanding of Red Bull's product portfolio, combat misconceptions, and drive consideration

Brand Marketing Manager

Nasty Gal
08.2016 - 12.2018
  • Selected as one of 12 employees out of 200 to lead and transition Nasty Gal after being acquired by Boohoo
  • Managed the team that oversaw US press, events, influencer relations, and brand & celebrity partnerships, growing it to be the largest department on the US team
  • Developed Nasty Gal's influencer and brand partnerships program, developing and setting all processes globally

Assistant To CEO

True Public Relations
10.2014 - 07.2016
  • Acted as point person for over 30 celebrity clients
  • Liaised with talent agents, managers, and other outside vendors to ensure all aspects of the campaign were fulfilled

Education

Bachelor of Arts - Communication Studies

DePaul University
Chicago, IL

Bachelor of Arts - Public Relations & Advertising

DePaul University
Chicago, IL

Skills

  • Brand strategy development and implementation
  • Marketing campaign planning and execution
  • Market research and analysis
  • Customer segmentation and targeting
  • Marketing communications, including copywriting and content creation
  • Social media marketing and management
  • Event planning and execution
  • Project management
  • Budget management and financial analysis
  • Data analysis and reporting
  • Team leadership and management
  • Collaboration and cross-functional teamwork
  • Adaptability and flexibility
  • Strong communication and interpersonal skills
  • Proficiency with relevant software and technology, such as Adobe Creative Suite, Google Analytics, and social media platforms

Timeline

Founder / Executive Producer

JAM & Rosemary
05.2023 - Current

Director, Creator Partnerships

The Digital Department
03.2020 - Current

Manager, Brand Communications

Red Bull
01.2019 - 03.2020

Brand Marketing Manager

Nasty Gal
08.2016 - 12.2018

Assistant To CEO

True Public Relations
10.2014 - 07.2016

Bachelor of Arts - Communication Studies

DePaul University

Bachelor of Arts - Public Relations & Advertising

DePaul University

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Sam Wasserman