Summary
Overview
Work History
Education
Skills
Volunteer Experience
Certification
References
Awards
Timeline
Generic

Sam White

Northbrook,IL

Summary

Results-driven marketing professional with expertise in social media management, strategic campaign execution, and HTML coding. Successfully managed social media platforms and tools to drive engagement and increase brand visibility. Proven track record of content creation, C-Suite profile optimization, and analytical reporting.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Social Media Coordinator

Family Office Exchange (FOX)
Chicago, IL
08.2023 - Current
  • Drafted and published, from conception to execution, weekly social media content, maintaining brand guidelines and company voice.
  • Work directly with the C-Suite and subject matter experts in optimizing their personal social media profiles to drive engagement.
  • Creation and maintenance of monthly social media and analytics reports for leadership.
  • Tracked the daily social media posts (one week out) to see the effectiveness it had.
  • Authored a PowerPoint and spoke to the firm about best social media practices.
  • Facilitated and contributed to multiple event-based social media campaigns
  • Worked collaboratively with internal stakeholders to scope and deploy LinkedIn ad campaigns.
  • Responsible for planning and executing weekly social media calendars for both the page and the C-suite.

Marketing Intern

Family Office Exchange (FOX)
Chicago, IL
06.2023 - Current
  • Conducted competitor research by analyzing their social media channels, media audits, company websites, etc.
  • Prepared materials for events for coworkers in which we had a part in, such as the Family Office and Wealth Advisor Forum.
  • Leveraged knowledge in HTML code to help with the completion of membership web pages.
  • Conducted competitive analysis on external firm products and offerings.
  • Leveraged the marketing plan by drafting copy for marketing emails promoting firm events and resources, and handled the send to our CRM database.
  • Centralized five years' worth of past attendee quotes to a single Excel spreadsheet to help with marketing for promotional events.

Staff and Crew

Chicago Wolves
Rosemont, IL
12.2022 - 04.2023
  • Amplified the 50/50 jackpot via direct selling and engagement with fans at the Allstate Arena.
  • Generated cash sales by selling foam pucks for the Chuck-A-Puck toss during games.
  • Coordinated activities that fostered an immersive environment for fans, increasing their connection to the team and the sport.
  • Optimized crew responsibilities by understanding the value each position brings to the game-day experience, resulting in streamlined operations.
  • Led the setup and breakdown of all fan experiences/activations by coordinating with operations coworkers and interns.
  • Enhanced fan experiences at Allstate Arena by running the radar cage and kids' zone, and by assisting them to different amenities.

Marketing Intern

Crumbl Cookies
Northbrook, IL
05.2022 - 08.2022
  • Arranged a sponsorship for Crumbl Cookies to sponsor Northbrook's Fourth of July Liberty Loop 5k.
  • Created and fostered a relationship with the local sports team, the Chicago Wolves, by bringing them cookies and checking in periodically via email.
  • Conducted inquiries into various local events to identify opportunities for sponsorship and community engagement.
  • Executed sponsorships for Crumbl Cookies at local community events and businesses.
  • Achieved all deliverables outlined in sponsorship agreements, maximizing visibility and engagement for the brand while maintaining strong relationships with event organizers.

Deputy Dog

Chicago Dogs Baseball Team
Rosemont, IL
06.2019 - 08.2019
  • Facilitated the distribution of game day programs, promotional items, and greeted fans as they entered the stadium, setting the tone for their experience.
  • Leveraged a fan-centric approach to enhance the overall game day experience, ensuring alignment with attendee expectations.
  • Oversaw my coworkers, managed their workload, and assisted with their work when needed.
  • Expanded my role to give out promotional goods to fans as they entered the stadium.
  • Enhanced fans' experience by providing extensive venue knowledge, directing them to amenities, and pointing out points of interest throughout Impact Field.

Orientation Leader

Oakton College
Des Plaines, IL
05.2018 - 01.2019
  • Facilitated campus tours for incoming students of all activities Oakton offered.
  • Advised incoming students on their registration process for their first semester.

Education

Bachelor of Science (B.S.) - Marketing

Northeastern Illinois University
Chicago, IL, US

Associate in arts (A.A.) - Business

Oakton College
Des Plaines, IL

Skills

  • Detail-oriented
  • Prioritization
  • Strategy work and full-funnel campaign development
  • Online copywriting
  • Microsoft Office Suite
  • HTML coding
  • Dependable and reliable
  • Time management

Volunteer Experience

FD NOW, Buffalo Grove, IL, Volunteer, 01/01/13, Present, Helped write detailed descriptions of items for online auction, generating interest., Prepared materials for mailers., Assisted in the copywriting and publishing of promotional posts on Facebook and Instagram., Attained knowledge of planning events.

Certification

Google Analytics (GA4)

References

References available upon request

Awards

  • Dean's List
  • Latin Academic Honors at Northeastern Illinois University

Timeline

Social Media Coordinator

Family Office Exchange (FOX)
08.2023 - Current

Marketing Intern

Family Office Exchange (FOX)
06.2023 - Current

Staff and Crew

Chicago Wolves
12.2022 - 04.2023

Marketing Intern

Crumbl Cookies
05.2022 - 08.2022

Deputy Dog

Chicago Dogs Baseball Team
06.2019 - 08.2019

Orientation Leader

Oakton College
05.2018 - 01.2019

Bachelor of Science (B.S.) - Marketing

Northeastern Illinois University

Associate in arts (A.A.) - Business

Oakton College

Similar Profiles

CREATE PROFILE
Sam White