Sam Whitley
Columbus,OH
Summary
Excellent leadership skills in multiple industries from manufacturing to SaaS and B2B to consumer direct. From startups to established, publicly-traded companies I have created, built, and guided sales teams and plans that have consistently seen yearly growth. I have initiated projects to modernize and adapt the sales tactics and presence of multiple companies to become as profitable and efficient as possible.
Overview
18
18
years of professional experience
Work History
Executive Director of Business Development
Best Payment Solutions
San Diego, CA
06.2022 - Current
- Grew client base by over 200% while expanding territories and industries
- Oversaw year-over-year client program growth of an average of 400%
- Ran all marketing efforts for the Business Development team, from advertising to email campaigns
- Implemented, set up, and trained staff on new CRM and systems
- Revised and reworked pricing structure and strategy to make product more attainable and understandable to potential clients.
Global Sales Director
LEM Helmets
Morgan Hill, CA
11.2018 - 06.2022
- Established B2B and distributor sales programs and a nationwide independent agent network returning quadruple digit YoY growth in the first three years
- Made contact with and opened international distribution in Asia, Europe, North America, and South America
- Established and integrated East coast 3PL to reduce shipping cost and product-to-consumer wait time
- Managed inventory and logistics operations from overseas production to ocean freight
- Built out pricing strategy for helmet product tiers (bicycle, moto, snow) enabling the brand to grow in a highly competitive market.
North American Aftermarket Sales and Digital Marketing Manager
Kenda Tire
Reynoldsburg, OH
09.2015 - 11.2018
- Oversaw all United States and Canadian aftermarket distributor sales
- Worked closely with the factory on purchase orders from conception to production to overseas shipping
- Implemented direct-to-consumer ecommerce site creating a new path to purchase for customers
- Managed site and digital marketing strategies which created exponential growth within the first year of the site launch which exceeded original forecasts for the direct-to-customer channel.
Territory Manager
Endura
, USA
05.2015 - 08.2015
- Revived and expanded Midwest sales territories covering five states by opening new accounts and engaging active accounts
- Directed product education seminars with clients and client customer base which increased product demand and overall client satisfaction.
Inventory Manager
BikeSource
Columbus, OH
05.2006 - 04.2015
- Managed inventory of a two million dollar bicycle retail store during which the company saw the best inventory numbers in 20+ years.
Business Manager
Veloce Velo
Seattle, WA
03.2008 - 04.2012
- Directed sales initiatives for a million-plus dollar bicycle retail store which lead to record sales growth YoY
- Orchestrated the expansion to a second storefront location which included training new hires and inventory planning between two locations.
Education
Business Management -
The Ohio State University
Skills
- Business Development
- Team leadership, training, and development
- Relationship Building
- Sales management
- Strategic Planning
- Partnership Development
Timeline
Executive Director of Business Development
Best Payment Solutions
06.2022 - Current
Global Sales Director
LEM Helmets
11.2018 - 06.2022
North American Aftermarket Sales and Digital Marketing Manager
Kenda Tire
09.2015 - 11.2018
Territory Manager
Endura
05.2015 - 08.2015
Business Manager
Veloce Velo
03.2008 - 04.2012
Inventory Manager
BikeSource
05.2006 - 04.2015
Business Management -
The Ohio State University