Summary
Overview
Work History
Education
Skills
References
Timeline
Samantha Bennett

Samantha Bennett

Pequea,PA

Summary

Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

7
7
years of professional experience

Work History

Marketing Research Analyst Assistant

The Hershey Company
08.2018 - Current
  • Streamlined operations during a global pandemic to switch surveys from in person to online.
  • Keep track of multiple Net Promoter Scores for multiple stores and other projects within the building
  • Use Excel and other platforms to provide statistical analysis to model the data and confirm satisfaction drivers through concept testing and guest experience surveys
  • Use PowerPoint and Qualtrics Dashboards to create multiple reports in order to create actionable insights to improve products or the guest experience
  • Maintain a 50,000 email database on a monthly basis.
  • Analyze 1000s of qualitative and quantitative data through concept testing or guest satisfaction.
  • Advanced experience with Microsoft products (Excel, PowerPoint, Word, Power BI, Office, OneNote, Access) Assist in reporting insights to the respective team.
  • Increased marketing research efficiency by implementing advanced data analysis techniques and tools.
  • Developed comprehensive reports on research findings, providing actionable recommendations for marketing strategies.

Jr. Content Writer

Conklin Media
05.2018 - 06.2018
  • Type up proposals for a new digital marketing company
  • Learned an entire new way of communicating information to consumers.

Kitchen Lead Supervisor

Edible Arrangements
11.2016 - 09.2017
  • Improved kitchen efficiency by streamlining food preparation processes and reducing waste.
  • Enhanced customer satisfaction by ensuring timely and accurate order fulfillment.
  • Maintained high standards of cleanliness and sanitation by implementing strict kitchen cleaning routines.
  • Reduced food costs by negotiating better pricing with suppliers and minimizing waste through proper inventory management.
  • Fostered a positive work environment, promoting teamwork and open communication among kitchen staff.
  • Took over 20 incoming calls per day from customers.

Education

MBA - Business Administration with a concentration in Business Intelligence and Analytics Management

Keller Graduate School of Management, Downers Grove, IL
09.2022
  • Marketing Research, Business Analytics, Managerial Accounting, Managerial Statistics
  • 3.88 GPA
  • Graduated with Distinction
  • Member of National Society of Leadership and Success and Delta Mu Delta

Bachelor of Science - Technical Management

Devry University, Downers Grove, IL
09.2018
  • Project Management, Health Information Technology, Marketing, Accounting, English Composition
  • 3.72 GPA
  • Member of The National Society of Leadership and Success
  • Dean's List multiple semesters

Skills

  • Survey Design and Development
  • Quantitative Research
  • Statistical Analysis
  • Data Analysis
  • Proofreading
  • Data Accuracy
  • Data Visualization
  • Microsoft Office
  • Attention to Detail
  • Pricing Strategy

References

WILL PROVIDE UPON REQUEST

Timeline

Marketing Research Analyst Assistant - The Hershey Company
08.2018 - Current
Jr. Content Writer - Conklin Media
05.2018 - 06.2018
Kitchen Lead Supervisor - Edible Arrangements
11.2016 - 09.2017
Keller Graduate School of Management - MBA, Business Administration with a concentration in Business Intelligence and Analytics Management
Devry University - Bachelor of Science, Technical Management

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Samantha Bennett