Summary
Overview
Work History
Education
Skills
Timeline
Generic

SAMANTHA BERUBE

New York

Summary

Results-driven marketing and global sourcing professional with 7+ years of progressive experience leading product development, market analysis, and cross-functional collaboration across global teams. Skilled in managing new product development (NPD) initiatives from ideation through commercialization, leveraging customer insights and global best practices to deliver innovative solutions. Adept at driving knowledge sharing, virtual collaboration, and project management to meet strategic objectives. Known for fostering strong partnerships across marketing, sales, supply chain, and R&D to execute initiatives that support growth in international markets.

Overview

8
8
years of professional experience

Work History

Sr. Global Sourcing

NEW ERA CAP
10.2021 - Current
  • Led raw material sourcing initiatives supporting new product development across multiple global markets, ensuring timely execution and alignment with marketing objectives.
  • Partnered with sales, marketing, and planning teams to align demand forecasts with supply availability, enhancing global visibility and reducing risks.
  • Developed and presented weekly forecasting and inventory reports, enabling data-driven decision-making for leadership.
  • Spearheaded process improvements leveraging SAP and PLM, improving collaboration across international markets.
  • Represented customer and market needs in cross-functional forums, supporting product innovation aligned with global brand strategies.
  • Mentored team members, promoting accountability, knowledge sharing, and professional growth.

Softlines Engineer Manager

BUREAU VERITAS
07.2021 - 10.2021
  • Managed client testing and quality assurance projects, ensuring product compliance with global standards.
  • Partnered with cross-functional teams to conduct risk assessments and mitigate production interruptions.
  • Produced detailed reports and presentations to communicate findings and recommendations to international stakeholders.
  • Guided engineers and interns, driving accuracy, team performance, and knowledge transfer.

Design & Product Development Manager

DONALD ROSS SPORTSWEAR
05.2017 - 07.2021
  • Drove over $1M in revenue in first year by leading strategic product development initiatives for global markets.
  • Managed new product launches by coordinating vendor timelines, sourcing, and market-driven product definitions.
  • Developed BOMs and tech packs to improve forecasting accuracy and inventory efficiency.
  • Conducted competitive and consumer market research to identify trends, fueling product and marketing strategies.

Education

M.S. - Marketing & Public Relations

SUNY Buffalo State University
Buffalo, NY

B.S. - Fashion Business Management

Fashion Institute of Technology
New York, NY

Skills

  • New Product Development (NPD) & Project Management
  • Global Market Strategy & Knowledge Sharing
  • Demand Planning & Forecasting
  • Cross-Functional Collaboration (Marketing, R&D, Sales, QA, Logistics)
  • Vendor Negotiation & Sourcing Solutions
  • Data Analytics & Market Research
  • SAP, PLM & Microsoft Office Suite (Word, Excel, PowerPoint)
  • Leadership, Mentoring & Conflict Resolution

Timeline

Sr. Global Sourcing

NEW ERA CAP
10.2021 - Current

Softlines Engineer Manager

BUREAU VERITAS
07.2021 - 10.2021

Design & Product Development Manager

DONALD ROSS SPORTSWEAR
05.2017 - 07.2021

M.S. - Marketing & Public Relations

SUNY Buffalo State University

B.S. - Fashion Business Management

Fashion Institute of Technology

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