Samantha Black

· Design strategic events and bespoke screening programs that aligned with key marketing campaign beats

· Manage regional agencies across the country overseeing the development, execution and output of marketing communication and activation plans.

· Support the execution of high-profile film premieres (Barbie, Dune: Part Two, F1) by liaising with production teams, filmmakers, and event vendors to deliver polished, large-scale experiences.

· Collaborate cross-functionally with media, digital, international, distribution and partnership teams to implement comprehensive brand strategies aligned with overarching business objectives.

· Spearhead New York awards-focused film promotions through targeted events and screenings in collaboration with industry guilds and associations.

· Lead experiential campaigns from concept through launch, overseeing vendor selection and negotiation, program design, staffing, integrated PR/social strategy, and performance reporting.

· Develop and implement marketing strategy in support of company and regional revenue goals.

· Oversee local graphic designers and communicate creative best practices to sales and clients.

· Research market statistics and incorporate into advertising campaigns.

· Executed in-theatre, online and social campaigns such as The Avengers: Endgame Fan Event and the Marvel Studios: 22 Movie Marathon by collaborating with exhibitor partners to activate programs in compliance with studio strategy and cadence.

· Strategized with more than 30 circuits and 500+ theatres to deliver prominent positioning of marketing assets and extend the global reach in theatres.

· Organized advance screenings for press and talent.

· Handled talent and filmmakers at press appearances, screenings and special events.

· Managed and distributed film art, clips and press breaks.

· Maintained publicity/promotional status reports for executive distribution.

· Secured and maintained relationships with key food and hospitality groups for talent and events.

· Negotiated product trades with licensees to enhance field agency promotions.

· Produced field satellite and radio media tour interviews.

· Approved national and regional on-air and print promotional ads, including providing translation and approval of all Spanish-language efforts.

· Hired and managed department interns.

Freelance assistant in the Field Publicity and Awards/Events departments. Responsibilities included distributing press breaks, handling print requests, managing guest lists, booking travel, assisting with ticket distribution and escorting talent at premieres and screenings, and special projects.