Summary
Overview
Work History
Education
Skills
Affiliations
Charities
Languages
Awards
References
Key Clients
Websites
Timeline
Generic
SAMANTHA BLOOM

SAMANTHA BLOOM

BEVERLY HILLS,USA

Summary

Results-driven marketing consultant with 12+ years of experience helping clients-including global luxury brands-scale presence, refine ethos, & breathe new life into the customer journey. Expert in CPG & omnichannel marketing optimization. Spearheaded cross-channel campaign that boosted ROI by 175% & increased customer engagement by 80%. Adept at blending data-driven strategy with creative storytelling to fuel measurable growth

Overview

13
13
years of professional experience

Work History

Marketing Liaison, Partnerships & Events

SR Bloom Consulting
02.2012 - Current
  • Led the planning & coordination of high-impact product launches, brand activations, & experiential marketing events from concept to rollout
  • Developed & managed detailed project timelines, budgets, & vendor relationships to ensure seamless execution under tight deadlines
  • Oversaw venue sourcing, contract negotiations, permits, & logistics, including entertainment, staffing, & run-of-show documents
  • Managed on-site execution, ensuring guest experience, brand presence, & stakeholder expectations were met at every touchpoint
  • Measured event ROI using KPIs such as attendance, lead generation, social engagement, & post-event sales
  • Represented luxury super clubs across guerrilla marketing campaigns, conversion-driven pop-ups & VIP client relations
  • Crafted signature cocktail menus to elevate brand perception & drive awareness of premium liquor offerings across key markets
  • Produced content streams (videos, recipes, reels) showcasing cocktail creation to support social media & influencer collaborations
  • Designed virtual brochures & printed leaflets with compelling ad-copy for private label brands
  • Collaborated with R&D teams on packaging prototypes & product labels for award-winning small batch breweries

Head of Growth Marketing

Applecart Capital
05.2022 - 12.2023
  • Developed & executed customized marketing strategies for small businesses across eco-wellness, food & beverage, retail, & service-based industries
  • Provided C-suite coaching & support to busy business executives, social media & community managers
  • Developed & executed organic, paid, & post-reach strategies to drive foot traffic, engagement & conversion
  • Conceived & curated drip marketing campaigns, surveys & newsletters to support demand generation & improve visibility of service-good mix
  • Oversaw local store marketing (LSM), coordinating with franchisees & store managers to support openings, community events, & sampling programs
  • Liaised with suppliers & cross-functional teams to meet deadlines for regional campaigns, product launches, & seasonal refreshes
  • Developed data-driven forecasting models to improve pipeline predictability
  • Established operational metrics model to track customer acquisition cost (CAC), lifetime value (LTV) & ROI, optimizing spend efficiency

Account Executive (Contract)

Allen Meyer Group
04.2020 - 09.2020
  • Supported managing partners in surpassing sales targets & driving revenue growth amid challenges of the COVID-19 pandemic, leveraging a fully virtual, client-centric approach
  • Successfully vetted suppliers, certifications, quality standards (e.g., FDA, CE, NIOSH), & supply chain credibility to avoid counterfeit goods
  • Deepened relationships with install-based customers; liaising between buyers & suppliers, balancing cost, demand, & availability
  • Forged & maintained strategic partnerships with manufacturers & merchants across the Pan-Pacific Region, playing a key role in coordinating purchasing contracts & sales agreements
  • Drafted & reviewed said contracts to ensure clear payment terms, delivery expectations, & compliance with import/export regulations
  • Facilitated the delivery of over one million PPE items-including hand sanitizers, face masks, & gloves-to hospitals, essential businesses, and nonprofits across the Tri-State Area
  • Partnered with creative team to develop signature branded products, ensuring alignment with brand identity & market trends

Senior Editor

Kingston College Consulting
08.2017 - 12.2019
  • Supervised in-briefings & conducted remote client interviews to guide students communities through the admissions process
  • Advised college applicants-including Division I athletes & former NCAA FBS players on personal branding & application strategy
  • Developed key discussion points for Ivy League & Tier 1 university interviews, Ensuring alignment with applicant strengths & institutional priorities
  • Edited & refined admissions essays & supplements, focusing on narrative flow, thesis clarity, & effective use of literary devices
  • Proofread submissions for grammar, spelling, & structural coherence to ensure a polished final product

Executive Sales Manager

Gilmore Wines & Spirits
12.2014 - 12.2016
  • Directed nationwide sales strategy & brand positioning for premium portfolio of single malt & blended whiskeys
  • Cultivated strategic partnerships with specialty retailers, luxury hospitality groups, & international connoisseur networks to elevate brand prestige & market presence
  • Achieved 60% year-over-year growth by expanding distribution channels & securing high-value on-premise & off-premise accounts
  • Increased average order value by 40% through strategic upselling & curated product bundles tailored to seasonal trends & consumer insights
  • Led cross-channel content development-spanning social media, email, & web-to maintain a consistent, vibrant brand voice rooted in epicurean ideology
  • Executed paid marketing campaigns, immersive tasting events, & educational experiences to drive loyalty & culture
  • Trained & mentored top-performing sales teams in category knowledge, brand differentiation & effective storytelling
  • Collaborated with distillers & brand ambassadors to align sales messaging with the heritage & craftsmanship of each label

Education

Bachelor of Arts - English Studies

Hawaii Pacific University

Skills

  • Social Commerce
  • Content Planning
  • Brand Activation
  • Marketing Analytics
  • Event Production
  • Revenue Growth
  • ROI Optimization
  • Trend Forecasting
  • Competitive Benchmarking
  • Creative Resource Management
  • Copywriting
  • Integrated Marketing Campaigns
  • Digital-First Branding
  • Project Management
  • P&L Management
  • CRM & Retention

Affiliations

Sigma Tau Delta, International English Honor Society (ETA)

Charities

The Ayala Foundation

  • Volunteer in annual holiday feeding programs for parents & street children of poverty-stricken communities, 2009-2011
  • Spearheaded emergency food drive for victims of Typhoon Ketsana. Single-handedly allocated sponsorship & funding to aid in the purchase, packaging, & hand-to-mouth distribution of HERO inspired care packages to one-hundred needy families displaced by floods in shanty-towns across the National Capital Region, 2009

Languages

  • English, Native
  • French, C1
  • Spanish, B2
  • German, A1

Awards

Ka 'Imi Ola Scholarship, 2011

References

  • Michelle Brinnon, (+1) 9252096340, Kingstoncollegeconsulting@gmail.com, Owner (Principal), Kingston College Consulting
  • Joseph Marmol, (+1) 6176697467, Jcmarmol38@gmail.com, Wealth & Asset Manager (Associate), Fidelity Investments

Key Clients

  • Mandarin Oriental Group
  • Resorts World Group
  • The Peninsula Hotels
  • Marco Polo Hotels
  • Gold's Gym
  • Bergmann Kord
  • Pernod Ricard SA
  • Bleeding Heart Rum Co.
  • Great Islands Craft Brewery
  • Global Beer Exchange
  • Fidelity Investments

Timeline

Head of Growth Marketing

Applecart Capital
05.2022 - 12.2023

Account Executive (Contract)

Allen Meyer Group
04.2020 - 09.2020

Senior Editor

Kingston College Consulting
08.2017 - 12.2019

Executive Sales Manager

Gilmore Wines & Spirits
12.2014 - 12.2016

Marketing Liaison, Partnerships & Events

SR Bloom Consulting
02.2012 - Current

Bachelor of Arts - English Studies

Hawaii Pacific University