Samantha Bordonaro
Boston,MA
Summary
Talented and results-driven social media marketing manager with proven results in growth, brand voice, analytics, and ROI. Hardworking, reliable, and focused on growing in an exciting and ever-changing field. Obsessed with social media content creation, passionate about adapting to algorithms across platforms, and goal-oriented towards growing brands on social media through emerging trends and informed strategy.
Overview
5
5
years of professional experience
Work History
Server
The Broadway
08.2023 - Current
- Used customer service skills to meet customer needs and provide a pleasant experience
- Learned to remain energetic and personable in a fast-paced high-intensity environment
- Demonstrated strong multitasking skills by managing multiple tables simultaneously without compromising service quality.
- Served food and beverages promptly with focused attention to customer needs.
- Worked with POS system to place orders, manage bills, and handle complimentary items.
- Collaborated with team members during busy shifts for efficient workflow and excellent guest experiences.
- Cultivated warm relationships with regular customers.
Social Growth Intern
Maven Media House
09.2023 - 12.2023
- Gained hands-on experience in managing the @WomenWhoDrone Instagram page, which involves content creation, curation, and engagement
- Proficient in using various platforms including Wix, Click Up, and Sprinklr
- Learned to schedule content effectively on platforms like Instagram and LinkedIn, understanding the importance of timing and consistency in social media marketing
- Developed and executed social media marketing strategies with a strong emphasis on SEO integration to enhance blog visibility and drive organic traffic
- Optimized blog content for search engines, conducted keyword research, and implemented on-page SEO techniques for improved rankings and engagement
Social Media Marketing Intern
Up Country Inc.
01.2023 - 04.2023
- Developed a brand marketing overhaul based on the competitive analysis of industry leaders
- Presented a marketing strategy with actionable steps to surpass company goals for social growth and engagement
- Collaborated with wholesale clients and aligned on a creative strategy for joint marketing campaigns
- Managed company TikTok account and increased video views by 99.9%, profile views by 30.2%, number of likes by 133.2%, and doubled number of followers
- Conducted daily updates to social media profiles to boost company online presence.
- Improved overall social media presence with consistent branding guidelines across all platforms.
- Collaborated with the marketing team to develop targeted social media strategies for various demographics.
- Contributed to mock-ups, email campaigns, and social media content.
- Supported branding, digital marketing messaging, and advertising campaigns by engaging with followers on various social media platforms.
- Increased brand visibility by crafting and implementing creative social media campaigns.
Marketing Intern
Designxri
09.2022 - 12.2022
- Directed promotional campaigns from concept to execution for DESIGNxRI led events such as Design Week, Giving Tuesday, and Spark Design Summit
- Created social media graphics and structured campaign scheduling and posting using tools like Canva, MailChimp, and ListServ email campaigns
- Restructured the DESIGNxRI Google Drive to accelerate and streamline company-wide document sharing to be more user-friendly and accessible
- Collaborated with the DESIGNxRI team to evaluate, organize, develop, and execute marketing efforts that exceeded growth expectations
- Learned how to work and communicate with a team in a remote environment
Server
Newport Waterfront Landing
06.2020 - 04.2023
- Started as Hostess, promoted to Busser position, promoted to Food Runner position, promoted to Server position
- Enhanced customer satisfaction by promptly attending to their needs and providing personalized service.
- Provided attentive service during high-volume periods without sacrificing attention to detail or guest rapport.
- Addressed customer complaints or concerns professionally, ensuring swift resolution and maintaining positive relationships.
- Assisted in training new hires, using leadership skills and providing guidance on restaurant standards and best practices.
Education
BBA - Marketing
LIM College
New York01.2023
Skills
- Canva
- Adobe Creative Suite
- Photoshop
- Illustrator
- InDesign
- Microsoft Office Suite
- Excel
- Outlook
- Forms
- Sharepoint
- Early trend recognition
- Adapting social growth strategy
- Content creation
- Content editing
- Content scheduling
- Growth strategy
- TikTok
- YouTube
- Snapchat
- Short-form vertical content creation
- Video editing
- Photo editing
- Retouching
- Social graphic creation
- Social content calendar strategy
- Scheduling
- Posting
- Analyzing
- HootSuite
- Audience growth
- Audience retention
- Task prioritization
- Multi-tasking
- Deadline management
- Client-facing roles
- Professional interactions
Timeline
Social Growth Intern
Maven Media House
09.2023 - 12.2023
Server
The Broadway
08.2023 - Current
Social Media Marketing Intern
Up Country Inc.
01.2023 - 04.2023
Marketing Intern
Designxri
09.2022 - 12.2022
Server
Newport Waterfront Landing
06.2020 - 04.2023
BBA - Marketing
LIM College
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