Samantha Carry
Houston,Texas
Summary
Dynamic leader in communications and public relations, excelling in crisis management and multicultural marketing. At Child Protective Services, spearheaded campaigns that significantly enhanced media coverage and fostered an inclusive culture. Skilled in social media strategy and mentoring teams, achieving unparalleled engagement and brand visibility. Demonstrates exceptional problem-solving abilities and a commitment to driving organizational success.
Diligent Communications Director with 10-year progressive career across both internal and external communications. Offering excellent management and organizational skills to coordinate multiple, concurrent projects. Highly articulate writer with strong aptitude for creating engaging content.
Overview
9
9
years of professional experience
Work History
Communications Director
Child Protective Services
04.2023 - Current
- Managed crisis communications, mitigating potential damage to the company''s reputation.
- Contributed to significant policy and corporate culture updates by writing internal manuals and memoranda.
- Coordinated and directed public relations activities to align with corporate strategic goals.
- Represented company at multiple public forums and conferences.
- Established and managed relationships with key media contacts to determine optimal coverage of company initiatives.
- Spearheaded public relations campaigns, resulting in increased media coverage and positive exposure.
- Negotiated partnerships with external vendors and influencers to expand reach and amplify brand messages.
- Developed compelling content for various channels, including press releases, newsletters, blog posts, and speeches.
- Streamlined internal communication processes for improved employee engagement and productivity.
- Overhauled website content to improve user experience while maintaining consistent branding across digital platforms.
- Mentored junior staff members on effective communication techniques, driving professional growth within the team.
- Championed diversity initiatives within the workplace through internal communications campaigns that fostered an inclusive culture.
Communications Specialist/Social Media Manager
Elijah Cummings Youth Program In Israel
03.2020 - 04.2023
- Collaborated with journalism and marketing teams to compile information and align company messaging.
- Answered client queries and complaints to provide strong customer service.
- Took photographs and videos during special events for promotional materials and social media pages.
- Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
- Maintained corporate website using content management systems and associated plugins.
- Increased brand visibility with strategic social media campaigns.
- Created social media content across multiple platforms according to content calendars and promotion schedules.
- Coordinated media interviews with organization staff, board members and volunteers.
- Used various social media platforms for media and blogger outreach.
- Increased brand awareness by developing and implementing effective social media strategies.
Public Relations Manager
Be Phenomenal Mental Health Services
05.2016 - 10.2021
- Managed social media accounts to drive engagement, boost online presence, and improve customer satisfaction.
- Collaborated with marketing teams on integrated campaigns to ensure cohesive messaging across all channels.
- Served as a trusted advisor to senior management regarding communication issues that could impact the company''s reputation or business objectives.
- Built a high-performing public relations team by recruiting top talent, providing ongoing training opportunities, setting clear expectations, offering constructive feedback, and recognizing outstanding contributions.
- Enhanced brand visibility by developing and executing strategic public relations campaigns.
- Developed crisis management plans in advance of potential issues arising, ensuring swift response times and effective containment of reputational damage.
- Managed crisis communications efforts to protect clients'' reputation during challenging situations or negative publicity incidents.
- Oversaw budget planning and allocation for public relations activities, ensuring cost-effective use of resources while achieving desired outcomes.
- Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
- Managed internal, external, and crisis communications.
Education
Master of Arts - Communications
Regent University
12-2020
Bachelor of Science - Psychology
University of Florida
Gainesville, FL06-2017
Skills
- Problem-solving skills
- Social media strategy
- Written documentation
- Multicultural marketing
- Creative direction
- Crisis management
- Supervising staff
- Public relations
- Social media management
- Communication planning
- Marketing communications
- Media relations
- Partnership development
- Media training
- Nonprofit communications
Timeline
Communications Director
Child Protective Services
04.2023 - Current
Communications Specialist/Social Media Manager
Elijah Cummings Youth Program In Israel
03.2020 - 04.2023
Public Relations Manager
Be Phenomenal Mental Health Services
05.2016 - 10.2021
Master of Arts - Communications
Regent University
Bachelor of Science - Psychology
University of Florida
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