Samantha Cole
Archdale,NC
Summary
Seeking a position in Communications & Marketing, utilizing my education and practical experience in creating and executing successful communication and marketing campaigns, developing engaging content, analyzing, and reporting on campaign performance, and staying up to date with the latest trends and best practices in marketing. My goal is to create high-quality, human-led content, increase brand awareness, engagement, and conversion rates while delivering exceptional results and exceeding goals for the company.
Overview
1
1
Certification
Work History
Public Relations Capstone Team Member
Capstone for Non-Profit Agency
01.2022
- A member of a collaborative team for a semester-long college capstone project
- Created a successful strategic public relations plan for a non-profit organization that included social media content allowing real-time messaging and amplified messages
- Content published included news releases, emails, and social media posts that built the brands image while maintaining relationships with the company's targeted audience.
Recruitment Specialist
Synerfac Technical Staffing
01.2024 - Current
- Manage the process of filling open positions with talented and qualified candidates
- Responsible for the full life cycle of the recruiting process, including sourcing and screening candidates, coordinating the interview process, and facilitating offers and employment negotiations, all while ensuring candidates have a pleasant experience.
Education
BS in Communications -
Appalachian State University
12.2023
High School Diploma -
Randolph CC Early College
05.2022
Skills
- Canva
- HubSpot Email Marketing
- Report Writing
- Social Content Creation
- Analytics
- Creativity
- Respectful Communication
- Strategic Thinking
- Collaborative
- Strong Outreach Skills
- Storytelling – Organic & Personalized
- Project Management
Certification
- HubSpot
- CPR | AED | First Aid
- Bare | Pilates
- AFFA: Group Fitness Instructor
Affiliations
Public Relations Student Society of America (PRSSA), 2022
Examples Of Work
- Public Relations Campaign Book
- Flyer
- Social Media Posts
- Greek Life Flyers
- Social Media Campaign
- Client Pitch Book
Internship
DbD, LLC., Communication and Marketing Intern, 2022, 2023, Worked part-time and remote to develop marketing strategies that boosted awareness resulting in an additional 245 students. Produced high-level, engaging content for social media and email marketing that was shared with individuals resulting in increased engagement.
Timeline
Recruitment Specialist
Synerfac Technical Staffing
01.2024 - Current
Public Relations Capstone Team Member
Capstone for Non-Profit Agency
01.2022
BS in Communications -
Appalachian State University
High School Diploma -
Randolph CC Early College
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