Samantha DeMattos
Brighton,MI
Summary
Motivated individual with a background in communication, leadership, and organization. Actively pursuing a Bachelor of Science in Advertising Management, alongside minors in Business and Public Relations at Michigan State University. Focused on opportunities in brand management and advertising account management, aiming to enhance brand visibility and foster customer engagement through innovative campaigns.
Overview
6
6
years of professional experience
Work History
Content Creator and Social Media Manager
Sum Shirts
Northville, MI
07.2025 - Current
- Executed brand launch across multiple social media platforms.
- Created comprehensive content calendars and engaging digital content for launch.
- Provided input on branding, messaging, positioning, and other aspects of ad campaigns.
Office Assistant
MSU College of Engineering
East Lansing, MI
09.2024 - 06.2025
- Assisted with event planning for workshops, seminars, and departmental meetings.
- Assisted with special projects as needed by researching information on the internet or through other sources.
JV Pom Coach
Brighton High School
Brighton, MI
06.2023 - 05.2024
- Facilitated effective communication among a diverse group of dancers, parents, and varsity coaches.
- Assessed player abilities and assigned positions according to individual strengths.
- Adjusted coaching techniques to meet athlete needs and address strengths and weaknesses.
Waitress
Multiple Restaurant Positions
Brighton, Michigan
06.2019 - Current
- Leverage strong communication and interpersonal skills to cultivate positive dining atmosphere for all guests
- Maintained polite and professional demeanor to patrons to encourage inquiries and order placements.
Education
Bachelor of Science - Advertising Management
Michigan State University
East Lansing, MI04-2027
High School Diploma -
Brighton High School
Brighton, MI06.2023
Skills
- Leadership
- Event planning
- Social media management
- Brand development
- Customer relationship management
- Excellent communication skills
Extracurricular Activities
MSUAA (Current) Attending weekly meetings with industry leaders as well as professional development courses.
MSUAAF (Current) Creating a fully integrated marketing campaign, starting with research and working through strategy and creative, competing in the National Student Advertising Competition in April.
Affiliations
- Student Council
- Leadership Class
- Varsity Team Captain (2 years)
Timeline
Content Creator and Social Media Manager
Sum Shirts
07.2025 - Current
Office Assistant
MSU College of Engineering
09.2024 - 06.2025
JV Pom Coach
Brighton High School
06.2023 - 05.2024
Waitress
Multiple Restaurant Positions
06.2019 - Current
Bachelor of Science - Advertising Management
Michigan State University
High School Diploma -
Brighton High School
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