Samantha DiStefano
West Springfield,MA
Summary
Accomplished Account Director at Skyword, LLC, adept on digital strategy and building strong partnerships. SEO/GEO Expert with a passion for data analysts and reporting. Renowned for strategic development and effective team collaboration, consistently driving business growth and enhancing client retention.
Overview
8
8
years of professional experience
Work History
Account Director
Skyword, LLC
Boston, 02111
08.2019 - Current
- Served as a liaison between the client and internal teams to ensure successful execution of projects.
- Developed strategic marketing plans for clients, including budgeting, timelines, creative briefs, and deliverables.
- Managed day-to-day operations of account team members to ensure timely completion of tasks.
- Conducted regular meetings with clients to review project progress and discuss potential changes or modifications.
- Created detailed reports summarizing campaign results and provided insights into areas needing improvement.
- Analyzed customer data to identify trends in consumer behavior and develop targeted strategies accordingly.
- Maintained an up-to-date knowledge of industry trends and emerging technologies related to digital media platforms.
- Oversaw development of creative concepts for campaigns based on client objectives and target audiences.
- Identified new business opportunities by researching the market and staying abreast of competitor activities.
- Directed the implementation of promotional campaigns across multiple channels, including print, broadcast, online, mobile.
- Negotiated contracts with vendors to ensure cost effectiveness while maintaining quality standards.
- Monitored media coverage to measure success of campaigns against established goals.
- Ensured compliance with all applicable laws and regulations regarding advertising materials.
- Collaborated with other departments such as design, production, finance, legal., to ensure smooth functioning of processes.
- Resolved any conflicts between clients' needs, requirements and available resources, capabilities within the organization.
- Provided guidance on best practices related to account management processes such as billing cycles and invoicing procedures.
- Established key performance indicators for tracking success metrics associated with each campaign and project.
- Reviewed performance data from previous campaigns and projects in order to identify areas requiring improvement or optimization.
- Participated in brainstorming sessions with internal teams to generate fresh ideas for upcoming campaigns and projects.
- Established and enforced sales goals to boost team success.
- Developed briefs and pitches for customer projects by utilizing business skills and marketing knowledge.
- Offered knowledgeable customer support by staying up-to-date on company products and services.
- Reviewed advertising copy, design comps, and final art to approve work.
- Cross-sold additional products and services to increase profitability within accounts.
- Conducted market research and reported on competitors.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
Social Media Coordinator
3bl Media
Northampton, MA
06.2018 - 03.2019
- Developed and implemented a comprehensive social media strategy for the company's products and services.
- Created content calendars to ensure timely delivery of posts, campaigns, and promotions on various social media platforms.
- Monitored, analyzed, and reported on the performance of all social media activities using analytics tools.
- Researched current trends in the industry to identify opportunities for growth through new social media channels.
- Collaborated with marketing team members to create engaging content that resonates with target audiences.
- Managed day-to-day interactions with followers and responded promptly to customer inquiries or complaints.
- Participated in weekly meetings with other departments to brainstorm creative ideas for campaigns across different channels.
- Conducted competitive analysis of competitors' social media presence and strategies.
- Implemented best practices for optimizing organic reach by leveraging existing relationships with influencers and bloggers.
- Optimized company pages within each platform to increase the visibility of corporate content.
- Updated website content regularly with fresh information related to products and services offered by the company.
- Utilized scheduling tools like Hootsuite or Sprout Social to plan ahead posts according to predetermined timelines.
- Integrated user-generated content into existing campaigns whenever possible in order to increase engagement levels among target audiences.
- Created social media marketing strategies and oversaw management of accounts.
- Developed and implemented strategic social media marketing plans.
- Utilized Twitter and Facebook to promote products, services and content.
- Supported SEO initiatives to improve content, keywords, and branding.
Marketing Specialist and Account Manager
Priatek, LLC
St. Petersburg, Florida
06.2016 - 11.2017
- Organized promotional events to increase brand awareness and customer engagement.
- Created content for various social media platforms including Facebook, Twitter, Instagram and YouTube.
- Developed marketing strategies for existing products, services and new product launches.
- Collaborated with sales teams to develop lead generation strategies across multiple channels.
- Collaborated with sales teams to align marketing strategies with sales objectives.
- Presented findings to management and executive leadership and fielded questions to help refine strategies.
- Ideated and executed guerrilla marketing initiatives.
- Conducted market research to identify potential customers.
- Managed multiple accounts simultaneously while meeting deadlines.
- Resolved customer complaints in a timely manner.
- Maintained accurate records of all customer interactions in the CRM system.
- Collected data on user behavior through focus groups and event marketing.
Education
Bachelor of Science - Marketing Communications
Endicott College
Beverly, MA01.2016
High School Diploma -
West Springfield HS
West Springfield, MA01.2012
Skills
- Digital Marketing Strategy
- Competitive analysis
- Verbal communication
- Marketing
- Campaign management
- Creative direction
- Customer relationship management
- Account relationship management
- Strategic development
- New hire onboarding
- Teamwork and collaboration
- Relationship building
- Organizational skills
- Business analytics
- Attention to detail
- Client retention
- Analytical skills
- Analytical thinking
- Strategic planning
- Networking events
- Presentations and public speaking
- Active listening
- Account management
- Social Media Marketing
- Data Analytics
Accomplishments
- Values in Action Leadership Award, Skyword LLC, Q3 2024
Timeline
Account Director
Skyword, LLC
08.2019 - Current
Social Media Coordinator
3bl Media
06.2018 - 03.2019
Marketing Specialist and Account Manager
Priatek, LLC
06.2016 - 11.2017
Bachelor of Science - Marketing Communications
Endicott College
High School Diploma -
West Springfield HS
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