Samantha Eberhardt

Owner and Manager

Cassiopeia Farm

11.2017 - 07.2025

Restoration-Focused Agriculture: Managed a propagation nursery specializing in native herbaceous perennials, non-native annuals, and specialty crops to support both farm sales and ecological restoration projects. Researched Texas native species for sustainable, regionally adapted cultivation. Worked to restore 10 acres of native Blackland Prairie, including invasive species removal and development of pollinator habitats, enhancing local biodiversity and ecosystem function.
Infrastructure and Development: Designed and built critical farm infrastructure such as propagation houses, high tunnels, irrigation systems, and optimized field layouts to maximize productivity and workflow efficiency. Led farm expansion initiatives, successfully doubling growing capacity each year through strategic planning and resource management.
Team Leadership and Staff Development: Supervised and mentored a team of long-term employees across multiple departments, delivering hands-on training, fostering ongoing education, and encouraging confident decision-making. Cultivated a collaborative work environment to enhance team performance and operational success.
Community Engagement and Customer Relations: Established and nurtured lasting relationships with floral designers, growers, and the public through educational workshops, farm tours, and collaborative projects. Actively promoted regional horticultural knowledge and stewardship, strengthening community ties and expanding the farm’s customer base.
Financial Oversight and Marketing Strategy: Developed and managed a robust social media presence and mailing list to drive farmstand sales and promote a bouquet subscription program. Oversaw budgeting, invoicing, and cash flow management to support consistent financial growth while identifying opportunities for business expansion.

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