Samantha E. Palone
Belford,NJ
Summary
Qualified Customer Success Manager with proven background in strategic planning and project management. Successfully leads cross-functional team to deliver high-impact initiatives. Demonstrated excellence in stakeholder communication and operational efficiency. Skilled in Salesforce and adept at fostering client relationships, consistently delivering results beyond expectations.
Overview
11
11
years of professional experience
Work History
Associate Director, Customer Success, Marketing Services
Arizent
09.2019 - Current
- Developed, oversees, and continues to build the Customer Success team, partnering with the sales team, external clients, and internal execution.
- Leads team of 5 personnel, supervising daily performance as well as training and improvement plans.
- Manages $MM+ portfolio of high complexity programs across a range of multi-channel program engagements, including digital marketing, lead generation, dedicated emails, research, custom content, editorial programs as well as live event sponsorships.
- Responsible for all client contact post sale and ensures campaigns are launched as per contracted timelines.
- Assists with RFPs, order entry, and management of SFDC for the supported regions along with vetting contracts .
- Develops routine reporting and analysis on program metrics giving recommendations to achieve goals and objectives.
- Participates in sales forecasting with upper management along with planning processes used within the sales organization.
- Improves overall team efficiency by streamlining project management processes and implementing new collaboration tools.
Senior Manager of Demand Generation, Web Seminars
Arizent
08.2017 - 09.2019
- Handled all aspects of B2B virtual events from lead generation through event execution and post event archiving
- Oversaw project life cycle for over 300 online programs annually
- Managed team of Client Program Managers for all virtual events
- Served as key liaison with clients, internal departments and third party vendors
- Educated clients on virtual products and services offered
Client Program Manager, Demand Generation
Arizent
03.2016 - 08.2017
- Responsible for ensuring a smooth process for all pre-event set ups, live production, and post event support with a goal of delivering revenue and success for clients
- Created and scheduled events, coordinated all event-related technical details, in addition to editing and archiving post event materials
- Reviewed marketing material and web pages for accuracy
- Initiated a department-wide program to generate registrations through social media
Project Manager
Mediaplanet Publishing
08.2014 - 03.2016
- Managed and oversaw editorial, sponsorship, and production of special interest, niche awareness publications for distribution in national newspapers and online
- Communicated and handled full sales cycle, from initial conversation, financing the publications in entirety through growing ad sales revenues
- Full implementation of each project and distribution strategy, including market research, integrated marketing, account management, and business development
- Responsible for bringing in new clients, such as American Medical Systems, Virginia Commonwealth University, Purina, Bristol-Myers Squibb, Seventh Generation, Tide, Petco, University of Southern California, Illumina, Hologic and Children's Hospital Colorado
- Contributed to presentations and pitches for new business opportunities
Membership Sales Consultant | New York Sports Club
Town Sports International
10.2013 - 08.2014
- Sold membership and fitness services to meet and exceed monthly sales quota
- Named top Membership Consultant within the Marlboro club 4 consecutive months, from January 2014 to April 2014
- Marketed successfully to local businesses through strategic outreach by communicating weekly promotions
- Generated 25-30 new leads a week via specific techniques including cold calling, while cultivating external relationships
Education
B.S. - Exercise Science and Sport Studies: Sport Management, Psychology
Rutgers University
New Brunswick, NJSkills
- Project Management
- Process Improvement
- Mondaycom
- Microsoft Office Suite
- Google Workspace
- SalesForce
- Basecamp
- Marketo
- BrightSpot
- Integrate
- Convertr
- ON24
Timeline
Associate Director, Customer Success, Marketing Services
Arizent
09.2019 - Current
Senior Manager of Demand Generation, Web Seminars
Arizent
08.2017 - 09.2019
Client Program Manager, Demand Generation
Arizent
03.2016 - 08.2017
Project Manager
Mediaplanet Publishing
08.2014 - 03.2016
Membership Sales Consultant | New York Sports Club
Town Sports International
10.2013 - 08.2014
B.S. - Exercise Science and Sport Studies: Sport Management, Psychology
Rutgers University
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