Samantha Escobar

• Own the marketing technology ecosystem across 120+ senior living communities, managing platforms like Further, Yardi, Heap, and Segment to ensure accurate lead tracking, attribution, and campaign execution.
• Collaborate with the Business Intelligence team to build and maintain executive dashboards in Power BI and Looker Studio, delivering actionable insights tied to key performance metrics across all marketing channels.
• Streamline marketing workflows and lead lifecycle processes by aligning cross-functional teams—including Sales, Operations, and Agency Partners
• Oversee performance marketing operations across Paid Search, Paid Social, and Display, driving improvements in cost per lead, conversion rates, and overall media efficiency through data-driven optimizations.

• Developed and launched integrated digital marketing strategies that increased brand visibility, engagement, and lead flow across 20+ multifamily property portfolios.
• Oversaw and optimized performance across Paid Search, Social, Display, SEO, and content marketing, ensuring campaigns met KPIs and stayed within budget.
• Executed multi-channel marketing plans to support communication efforts across platforms including Zillow, Rent.com, and Apartments.com.
• Partnered with regional leadership to craft localized marketing strategies tailored to community-specific goals and market dynamics.

Promoted from Marketing Specialist and Marketing Coordinator

• Executed multi-channel digital marketing strategies for five global retail brands, enhancing customer acquisition and retention.
• Managed and optimized a $30M annual Paid Search budget, focusing on growth, retention, and conversion strategies.
• Conducted performance analysis for paid media channels, converting insights into strategic recommendations.
• Spearheaded A/B testing within an Agile framework, contributing to over $2M in incremental revenue in 2023.
• Collaborated cross-functionally to improve marketing attribution accuracy and implemented scalable marketing systems.