Samantha Feliciano
New York,NY
Summary
Dynamic marketing professional with a proven track record at AriZona Beverages, excelling in project management and creative strategy development. Adept at enhancing media engagement and driving brand alignment through effective communication and organizational skills. Proficient in Adobe Creative Suite and Salesforce, delivering impactful results in fast-paced environments.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Marketing Administrator
AriZona Beverages
Woodbury, New York
08.2024 - Current
- Manage scheduling and day-to-day task coordination using Asana, Slack, and Microsoft Outlook.
- Support a team of 15 to 20 members.
- Handle customer communication regarding internal orders and donation inquiries.
- Manage multiple projects, including merchandise development and website updates, by staying organized and meeting all deadlines through effective tracking.
- Collaborate in meetings to discuss creative and strategic direction for website design, product launches, t-shirt graphics, and other marketing initiatives.
- Provide input on website content development to ensure alignment with brand voice and audience engagement strategies.
- Support the launch of our Thierry Lasry sunglass collaboration at the Soho pop-up event.
- Assist with website design, product launches, and seasonal marketing campaigns (e.g., Cinco de Mayo, Summer Collection, Holiday Advent Calendar, Club 'Zona membership subscription, Thierry Lasry sunglasses collaboration, and media campaigns with David Dobrik and 'The Rizzler').
- Create content, SEO, and product copy to align with the brand voice and boost online engagement.
- Manage Shopify product listings, including SKUs, alt text, pricing, PDP uploads, and nutrition facts.
- Support influencer/PR gifting, internal merchandise fulfillment, and vendor coordination.
- Partner with Fashion Procurement on product sourcing, reviewing samples, and developing design vision boards.
- Execute digital asset tagging in the DAM system, and maintain Salesforce data for CRM and B2B operations.
Restaurant Server
Bellas of Boone
Boone, NC
03.2024 - 08.2024
- Delivered high-quality service in a fast-paced environment.
- Took customer orders and provided menu recommendations
- Ran food and drinks to tables
- Worked on the expo line to ensure order accuracy
- Bussed tables and handled side work responsibilities
Ride Operator
Tweetsie Railroad
Boone, NC
03.2023 - 08.2023
- Assisted with loading, unloading, and securing passengers on rides.
- Adhered to all safety regulations while operating the rides at all times.
- Monitored guest behavior while riding attractions.
Restaurant Server
Bad Daddy's Burger Bar
Mooresville, North Carolina
05.2020 - 08.2022
- Delivered prompt, personalized service to enhance customer satisfaction
- Managed multiple tables efficiently during high-volume shifts
- Resolved customer issues professionally to maintain positive experiences
Education
Bachelor of Science - Communications, Advertising, Apparel Design and Merchandising
Appalachian State University
Boone, NC05.2024
Skills
- Teamwork & Collaboration
- Time Management
- Excellent Communication
- Multitasking
- Adaptability & Flexibility
- Detail Oriented
- Organizational Skills
- Media & Audience Engagement
- Creative Strategy Development
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe Premiere
- Salesforce
- Shopify
- Asana
- Microsoft Office
- PowerPoint
- Outlook
- Microsoft Excel
- Microsoft Office Suite
- Word
- Google Suite
- TikTok
- Instagram Ads
- Google Analytics
- Slack
- Canva
- Keynote
- Klaviyo
Certification
Introduction to Data Analysis using Microsoft Excel, Coursera, MDKQSRGOS2JV, 02/25
Timeline
Marketing Administrator
AriZona Beverages
08.2024 - Current
Restaurant Server
Bellas of Boone
03.2024 - 08.2024
Ride Operator
Tweetsie Railroad
03.2023 - 08.2023
Restaurant Server
Bad Daddy's Burger Bar
05.2020 - 08.2022
Bachelor of Science - Communications, Advertising, Apparel Design and Merchandising
Appalachian State University
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