Samantha Flecker
Staten Island
Summary
Communications and Marketing Specialist with expertise in crafting and executing comprehensive strategies within higher education settings that enhance engagement, elevate brand visibility, and align with organizational mission and values.
Overview
11
11
years of professional experience
Work History
Assistant Athletic Director for Strategic Communications
Pace University
Pleasantville
07.2024 - Current
- Orchestrated multi-platform campaigns, achieving a 10% increase in audience engagement across digital properties (e.g., Instagram, Facebook, Twitter).
- Facilitated critical tasks for team members to have a positive impact on productivity; this includes attention to detail, quality of work, and organization.
- Developed a strategy for Hall of Fame plans and promotions, resulting in a 5% increase in awareness, and a 2% increase in website traffic.
- Proactively worked on the promotion of Pace's major sponsors (Northwell Health, SAS Technologies, Coca-Cola) through press releases, the school newsletter, and social media postings.
- Managed and assisted in the coordination of promotional events (e.g., Pink Games - Breast Cancer Awareness) and product giveaways for football and basketball games for an increase in fan engagement.
- Assisted with the promotional and content creation of a major event that involved government officials.
- Responsible for all content creation for all social media platforms for the 14 varsity sports at the university.
- Created marketing materials such as brochures or flyers to promote athletic teams or events.
Director of Athletics Communications
Felician University
Rutherford
09.2022 - 07.2024
- Composed social media strategies that resulted in a 2,400% increase in accounts reached (1K in 2022 to 25K in 2024).
- Collaborated with the respective conference to create an initiative attentive to the department's social engagement, resulting in a 35% increase from February. 17 - Mar. 17)
- Developed a new website to be more interactive with surrounding communities and internal parties.
- Championed a Diversity and Inclusion Campaign that broadened our reach to international communities by 20%.
- Increased the visibility of the athletic department through various social media campaigns and collaborations.
- Posted on the Falcon Connect (Weekly Newsletter) to push out updates from the department for more internal awareness.
Intramural Sports Coordinator
Liberty University
Lynchburg
08.2021 - 06.2022
- Aided in crisis communications between Intramurals and the surrounding communities on campus.
- Collaborated with the marketing department for event campaigns, resulting in a 10% increase in participating teams for the 2022 tournaments.
- Dealt professionally with team members and clients to enhance relationships within the department and the university.
- Assisted with recruitment, onboarding, and training of new team members.
- Maintained up-to-date IMLeagues software with publications and push notifications for tournaments, departments, and event updates.
- Maintained accurate records of athlete participation and performance.
- Implemented disciplinary measures when appropriate while maintaining fairness among all members of the team.
Sports Information Assistant
College of Staten Island
Staten Island
09.2014 - 01.2020
- Updated schedules, scores, news articles, photos, and videos on the official website.
- Worked alongside the Director and Assistant Director for play-by-play work and livestream services.
- Attended games to provide live updates on social media platforms.
- Maintained historical records, including all-time leaders and award winners.
Education
Masters - Sports Management and Business Administration
Southern New Hampshire University
Manchester, NH01.2020
Bachelors - Corporate Communications
College of Staten Island
Staten Island, NY06.2018
Skills
- Content creation
- Videography
- Performance tracking
- Data analysis (SEO)
- Crisis communication
- Diversity initiatives
- Project management
- Digital marketing
- Adobe Acrobat
- Social media management
- Strategy implementation
- Website management
- Written and verbal communication
- Staff development
- Business administration
- Budget oversight
Languages
American Sign Language
References
References available upon request.
Timeline
Assistant Athletic Director for Strategic Communications
Pace University
07.2024 - Current
Director of Athletics Communications
Felician University
09.2022 - 07.2024
Intramural Sports Coordinator
Liberty University
08.2021 - 06.2022
Sports Information Assistant
College of Staten Island
09.2014 - 01.2020
Masters - Sports Management and Business Administration
Southern New Hampshire University
Bachelors - Corporate Communications
College of Staten Island
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