Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

Samantha Henson

Summary

I am a Senior Sales Executive at Vacasa, the leading vacation rental management platform in North America. I have a real estate license and over four years of experience in digital media and marketing, which enable me to identify and optimize opportunities for my clients. I handle a large volume of networking and lead generation and manage my pipeline through various sales development stages. I also assist in mentoring and helping new hires and consistently log and update sales activities in SalesForce. I am passionate about building rapport with clients, delivering value, and solving problems. I am always eager to learn and grow, and I have just completed the Leadership Development Program at Vacasa. I am looking for opportunities to grow further and learn.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Senior Sales Executive

Vacasa
01.2021 - Current
  • Completed the Leadership Development Program.
  • Handle inbound/outbound sales calls through telesales, video conferencing, and in-person meetings
  • Learn and communicate company services and policies
  • Consistently log and update sales activities in SalesForce (prev Hubspot)
  • Handle a large volume of networking and lead generation while managing my pipeline through various sales development stages
  • Assist in mentoring and helping with new hires.
  • Demonstrated products and features to customers, answered questions and overcame objections.
  • Created prospect rapport by approaching leads and cultivating strong business relationships through sales.
  • Managed full sales lifecycle.
  • Prospected leads, scheduled meetings and converted targets into customers.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Negotiated and closed profitable sales contracts with new and existing customers to increase loyalty and retention.

Digital Marketing Manager

Gannett | USA TODAY NETWORK
01.2019 - 05.2020
  • Build rapport with clients through scheduled and routine interactions
  • Identify marketing and advertising opportunities for my clients
  • Lead creative processes in collaboration with sales and design team
  • Ability to translate automotive results into actual ROI based on industry expectations
  • Manage client expectations, communication and performance metrics
  • Proactively manage relationships with key internal and external vendors
  • Develop and advise on marketing strategies
  • Optimize PPC and Social Campaigns
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Monitored trends in digital marketing landscape and adjusted strategies accordingly.
  • Tracked and capitalized on emerging industry trends to boost campaign performance.
  • Drove cross-functional collaboration with focus on quality service delivery.

Digital Media Senior Representative

Cars.com
08.2014 - 10.2018
  • Developed and aggressively grew sales through cold calls, prospecting, and relationship development
  • Responsible for ensuring customers and prospects have a detailed understanding of digital products through a consultative selling approach
  • Met with key decision makers to ensure customer satisfaction by responding quickly and accurately to problems concerns or needs
  • Built strong ongoing knowledge of the automotive landscape and market dynamics
  • Developed relationships with dealers and dealer groups to maximize revenue opportunities
  • Utilized CRM platforms such as Salesforce.com and other tools to record, track and plan client activity
  • Collaborated with team members, managers and cross-functional departments and participate in company sales initiatives.
  • Trained newly hired employees on company policies and procedures regarding diverse situations.
  • Resolved issues through careful research and follow-up with customers.
  • Interacted with customers regularly to maintain and enhance relationships.
  • Communicated with clients and customers to gather, provide and share updated information on products and services.
  • Learned and utilized upselling techniques to encourage customers to make additional purchases and increase sales.

AGM/General Manager

Fairfield Inn & Suites Weatherford, Marriott Lufkin Tx
12.2010 - 06.2013
  • Responsible for the overall operation of the hotel
  • Hired and developed management trainees and staff
  • Responsible for budgeting and managing financials including human resources, payroll, and purchasing
  • Created and enforced business objectives to meet goals of company
  • Managed projects including: renovations, emergency management, and public relations
  • Promoted from front desk to General Manager in less than 2 years
  • Assisted with trying General Managers in multiple areas and assisted with staff turn around.
  • Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
  • Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
  • Managed budget implementations, employee evaluations, and contract details.
  • Developed and maintained relationships with customers and suppliers through account development.
  • Analyzed market trends and competitor activities to create competitive advantages.
  • Provided thoughtful guidance to personnel in navigating and resolving snags in productivity.
  • Collaborated with cross-functional teams to develop innovative solutions.
  • Interacted well with customers to build connections and nurture relationships.
  • Trained new employees on proper protocols and customer service standards.

Assistant Manager

Body Shop
01.2008 - 01.2010
  • Supervised day-to-day operations to meet performance, quality and service expectations.
  • Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
  • Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
  • Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
  • Mentored team members to enhance professional development and accountability in workplace.
  • Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service.
  • Helped with planning schedules and delegating assignments to meet coverage and service demands.
  • Developed loyal and highly satisfied customer base through proactive management of team customer service strategies.
  • Created employee schedules to align coverage with forecasted demands.
  • Developed strategy to increase sales and drive profits.

Education

Associate of Science -

2010

Associate of Applied Science - Business Management/Administration

Angelina College
Lufkin, Tx
12.2008

Skills

  • Sales Forecasting
  • Goals and Performance
  • Sales Expertise
  • Client Relationship Management
  • Interpersonal and Written Communication
  • Converting Leads
  • Project Management
  • Problem-Solving Techniques
  • Territory Development
  • Sales Development
  • Staff Management
  • Effective Problem-Solving
  • Persuasive Selling

Accomplishments

    4 Years President's Club Award

Certification

Sales Pipeline Management Consultative Selling Business Development Relationship Building Business Relationship Management Customer Service Management Sales Marketing Strategic PlanningSamantha Henson - page 3

Timeline

Senior Sales Executive

Vacasa
01.2021 - Current

Digital Marketing Manager

Gannett | USA TODAY NETWORK
01.2019 - 05.2020

Digital Media Senior Representative

Cars.com
08.2014 - 10.2018

AGM/General Manager

Fairfield Inn & Suites Weatherford, Marriott Lufkin Tx
12.2010 - 06.2013

Assistant Manager

Body Shop
01.2008 - 01.2010

Associate of Science -

Associate of Applied Science - Business Management/Administration

Angelina College

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