Samantha Huhn
Chicago,IL
Summary
Experienced professional with over 4 years of experience in financial services and technology. Passionate about the intersection of finance within technology and data analytics.
Overview
4
4
years of professional experience
Work History
Senior Analyst - Digital Analytics
The Northern Trust Corporation
12.2023 - Current
- Developed and maintained data pipelines and visualizations across numerous banking applications to align to business needs
- Gathered business requirements from stakeholders to make decisions and implement proper reporting solutions through platforms such as PowerBI, Google Analytics, and Google Data Studio (Looker)
- Worked across numerous teams to meet stakeholder needs pertaining to business objectives, including internal and client analytics
- Worked on a completely Agile team with various data scientists and experts in the field of data infrastructure.
- Improved digital analytics efficiency by streamlining data collection and reporting processes.
- Developed custom dashboards for enhanced decision-making, leading to increased ROI on marketing campaigns.
- Conducted in-depth analysis of client and partner behavior, enabling more targeted marketing efforts and improved client experience.
- Implemented advanced segmentation techniques to create personalized user experiences, resulting in higher conversion rates.
- Trained junior analysts on best practices in digital analytics, boosting team productivity and knowledge sharing.
- Presented data-driven insights and recommendations to senior management, influencing strategic planning and business decisions.
- Led initiatives to improve data governance practices within the organization, ensuring consistency in data definitions and usage across departments.
- Integrated multiple sources of data for comprehensive analysis using ETL processes, providing a holistic view of customer interactions across touchpoints.
- Partnered with IT teams to ensure accurate implementation of tracking codes for web analytics platforms, enhancing data quality and accuracy.
- Established a data-driven culture within the organization by promoting the use of digital analytics tools and methodologies.
Analyst - Digital Analytics
The Northern Trust Corporation
02.2021 - 11.2023
- Collaborated with cross-functional teams to ensure data-driven decisions were made across all digital channels.
- Participated in the implementation of new analytics tools and technologies, enhancing the company''s capabilities in this area.
- Trained team members on best practices in digital analytics, fostering a culture of continuous learning and improvement.
- Performed regular audits of tracking implementations across multiple platforms to ensure data quality and consistency.
- Developed custom dashboards and reports for stakeholders, enabling easier monitoring of key performance indicators.
- Conducted competitive analyses that informed strategic planning and guided digital initiatives.
- Monitored web analytics tools, ensuring accurate tracking of website performance metrics.
- Identified trends in website traffic data, leading to improved user experience and higher conversion rates.
Rotational Associate - Technology
The Northern Trust Corporation
07.2019 - 01.2021
- Improved software development efficiency by implementing agile methodologies and conducting regular team meetings.
- Optimized system performance through thorough analysis of user requirements and designing efficient solutions.
- Developed high-quality code, ensuring seamless integration with existing systems while maintaining stringent security standards.
- Collaborated with cross-functional teams to develop innovative technology solutions that drove business growth and increased revenue.
- Reduced project timelines by proactively identifying bottlenecks and developing effective strategies to address them.
Education
Bachelor of Science - Computer Science
DePaul University
Chicago, IL06.2019
Skills
- Azure
- PowerBI
- Google Analytics
- Google Data Studio
- Tableau
- JavaScript
- Jira
- Big Data Technologies
- Dashboard Creation
- Digital Marketing Analytics
- Data Modeling
- Documentation
- Technical Writing
- Data and Analytics
- Business Intelligence Testing
- Business Requirements
- Executive-Level Presentations
- Data Storytelling
- Web Analytics
- E-commerce Analytics
- Data Visualization
- Data-driven Decision Making
- Advanced Data Analysis
References
Available upon request
Timeline
Senior Analyst - Digital Analytics
The Northern Trust Corporation
12.2023 - Current
Analyst - Digital Analytics
The Northern Trust Corporation
02.2021 - 11.2023
Rotational Associate - Technology
The Northern Trust Corporation
07.2019 - 01.2021
Bachelor of Science - Computer Science
DePaul University
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