Samantha Jackson, CDMA©
Pensacola,Florida
Summary
Knowledgeable and dedicated customer service professional with extensive experience in the sales and marketing industry. Solid team player with an outgoing, positive demeanor and proven skills in establishing rapport with clients. Motivated to maintain customer satisfaction and contribute to company success. Specialize in quality, speed, and process optimization. Articulate, energetic, and results-oriented with exemplary passion for developing relationships, cultivating partnerships, and growing businesses.
Overview
22
22
years of professional experience
Work History
Customer Journey Consultant (contractor)
Reachout For Us
05.2022 - Current
- Developed a customer success journey plan for volunteer, candidate, and organization customers that encourages usage of the platform, Reachout for Us, and encouraged community engagement.
- Actively reviewed and evaluated signs up and submitted opportunities on the platform
- Provided direction and management for email marketing based on customer interactions.
- Reviewed and approved weekly social media content designed by social media team.
- Evaluated automation tech to make the customer journey more successful.
- Reviewed customer data to develop insights into customers and their interaction with the platform.
- Developed personal social media strategy for CEO and Founder.
Digital Marketing Freelancer
Self Employed
09.2020 - Current
- Assessed marketing copy, art comps, and final designs and compared them with established specifications.
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Monitored and evaluated website analytics to assess campaign success, identify issues, and make forward-thinking adjustments to maintain targets.
- Successfully launched offline and online consumer targeting and marketing strategy.
- Directed the brand marketing strategy of the organization and worked with the executive team to build brand recognition.
- Created marketing collateral to bring in donations for non-profits.
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Led projects to redesign web pages, diversify strategies and revitalize social media presence.
- Monitored online trends, conversations and innovations to optimize strategies.
- Current clients: Black in Mayberry, Life Style Profile, curaJoy
Web Designer (contractor)
Fellowship Of Reconciliation
12.2020 - 04.2022
- Engaged in strategic planning regarding the design, infrastructure and content of the website to feature the work and activism of strategic partners, allies, and stakeholders on the ground.
- Upgraded and managed the online store platform.
- Used marketing skills to develop new store inventory in consultation with staff.
- Conceptualized, planned and executed original designs for wide range of website properties.
- Wrote lines of code using HTML and CSS languages.
- Multi-tasked across multiple focuses to generate project results and meet deadlines and organizational expectations.
Marketing / Communications Associate
Rural Health Network Of South Central New York
10.2020 - 09.2021
- Managed communications and marketing strategies for a multi-program not-for-profit.
- Served as a member of the RHN Development team to secure resources to address rural poverty and improve the health of rural residents and communities.
- Promoted agency programs through media relations efforts, such as: managed website content and social media; contributed to monthly newsletters; created content for grant proposals, resource development materials, and other marketing collateral; and assisted in implementing new brand guidelines.
Development Support Specialist
Center For Independent Living Of Northwest Florida
01.2020 - 10.2020
- Enhanced the existing programs through research and identification of new funding, including cash and value of cash resources.
- Setup and coordinated several text-to-give campaigns.
- Developed a database of potential donors, foundations, local philanthropic organizations and other potential funding sources and partners.
- Increased fundraising numbers by leveraging effective communication and outreach strategies.
- Planned and organized special events and solicited corporate sponsorships to reach financial targets.
- Composed grant proposals to raise capital.
Owner / Principal
Samantha Jackson Weddings
12.2005 - 01.2020
- Directed pace of wedding and reception through multitasking and liaising with vendors to carry out event as planned.
- Created and designed tailor-made wedding plans to maximize client budget, keep client happy, and cultivate referrals.
- Conducted initial consultation with clients to discuss wedding details, venue options, and other logistics to understand vision and budget.
- Coordinated florists, photographers, videographers, musicians, officiants and ceremony participants during rehearsals and pre-ceremony, ceremony and reception events.
- Organized bi-monthly networking meetings for wedding professionals in Northwest Florida, which included: execution of meeting functions, including site selection, contract signing, scheduling, marketing, reservations, materials, event management and follow-up
- Chaired Southeast Regional Association of Bridal Consultants Conference, which included, but was not limited to: location selection, scheduling of attendees, promotion/marketing, securing conference speakers.
Account Executive
ChoicePoint Precision Marketing
04.2002 - 09.2010
- Provided consultation and sales efforts to the insurance, real estate, and consumer products industry regarding data products and services.
- Identified new business opportunities through cold calling, marketing, and prospective database leads.
- Managed sales cycle from first contact to established customer sale and maintained solid customer base, monitoring changes to customer account profiles.
- Handled large corporate accounts in regards to their email marketing, brand strategy, and customer acquisition.
Education
Bachelor of Arts - Double Major in Political Science And History
Bucknell University
Lewisburg, PASkills
- Social Media: Twitter, Pinterest, TikTok, Hoot Suite, Instagram, Buffer, Later, Facebook, Google My Business, etc
- Email and Text Campaign Management
- Web Design: HTML, CSS, WordPress, Elementor, WPBakery
- E-Commerce: Shopify, BigCommerce, Printful, Dropshipping
- Graphic Design: Adobe Creative Suite, Canva
- Additional Software: Slack, Asana, Hubspot, Microsoft Office, Google Suite
Affiliations
- Project Management Institute® - Member (since August 2021) and eligible to sit for the PMP® exam
- Project Management Institute® - Emerald Coast Chapter
- Digital Marketing Institute© Certified Digital Marketing Associate©
- Leading Diverse Teams and Organizations Certified - University of Michigan School of Business
- Google Analytics Individual Qualification
- Google Digital Marketing & E-commerce Certified
- Asana – Asana Together Ambassador
- Bucknell University – Class Reunion Co-Chair
- Kiwanis Club of Central Pensacola (2008-2015)
Timeline
Customer Journey Consultant (contractor)
Reachout For Us
05.2022 - Current
Web Designer (contractor)
Fellowship Of Reconciliation
12.2020 - 04.2022
Marketing / Communications Associate
Rural Health Network Of South Central New York
10.2020 - 09.2021
Digital Marketing Freelancer
Self Employed
09.2020 - Current
Development Support Specialist
Center For Independent Living Of Northwest Florida
01.2020 - 10.2020
Owner / Principal
Samantha Jackson Weddings
12.2005 - 01.2020
Account Executive
ChoicePoint Precision Marketing
04.2002 - 09.2010
Bachelor of Arts - Double Major in Political Science And History
Bucknell University
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