Samantha Julia
New York City,NY
Summary
Self-Motivated, tech-savvy, problem solver with a proven track record of gaining trust and respect by consistently demonstrating sound creative, strategic, and analytical thinking skills. Strong team player with a plethora of transferable skills that thrives in fast-paced environments. Interested in growth-friendly opportunities in a forward thinking organization.
Overview
3
3
years of professional experience
Work History
Media Planner
Noble People
01.2022 - Current
- Oversees day-to-day maintenance of multiple accounts, including billing issues, budget revisions, flowchart updating, competitive analyses, and post-buy analyses
- Leads the development and direction of media strategies and POVs, which involves conducting media research, brainstorming, evaluating data, and developing points of view
- Maintains thorough, up-to-date knowledge of client’s business, including market share, business priorities, and key competitor strategies
- Strategizes with Comms team to brainstorm and develop creative campaigns
- Leads the evaluation process for media partners for their relevance in accomplishing client’s strategic goals
- Studies demographic data/consumer profiles to identify desired target audiences for online advertising
- Stays abreast of key developments/trends/issues in media
- Maintains effective relationships with media vendors and partners
- Sets campaign timelines to ensure proper progression of media buys, such as timely issuance and receipt of client authorizations, delivery of paperwork to vendors, specs to creative agencies, delivery of creative assets to vendors, etc
- Executes, traffics, troubleshoots, and analyzes digital campaigns and direct social buys (Meta/Twitter/LinkedIn/Tiktok)
- Monitors media for pacing, delivery, placement, and flight-date discrepancies and negotiates credit or billing adjustments when necessary
- Mentoring and delegating Assistant Media Planners on daily tasks in order to grow the Assistant’s knowledge base and expand individual management skills
Associate Media Buyer
Mobiquity Networks
05.2020 - 08.2020
- Buy Enablement
- Responsible for creating digital campaigns and trafficking creatives to the Ad Operations
- Managed budgets and maintained advertising spend records, to ensure effectiveness of campaigns
- Ensured all invoices were uploaded and accurate based on the confirmation amount with the partner; liaison between the
- Investment and Media Operations team to ensure the client is billed in a timely manner
- Trafficked creative instructions to the Ad Operations team to ensure a successful launch for all media.
Viral Marketing & Social Media Coordinator
Blackbird Film Festival
01.2020 - 05.2020
- Arranged press and media coverage of festival events, films, filmmakers, and connecting traditional media outlets to the festival
- Managed all Social Media Accounts: Instagram, Twitter, Facebook, Tiktok, and Snapchat
- Created content and marketing material to promote the festival and filmmakers
- Coordinated event from decor, merchandise, and day of set up.
- Wrote engaging and successful marketing, advertising, and website copy.
Education
Bachelor of Arts - Communication Studies
State University of New York College At Cortland
Cortland, NY01.2021
Skills
- Soft Skills: Time Management, Adaptability, Creativity, Teamwork, Dependability, Interpersonal Communication , Organization
- Hard Skills: Social Media, Microsoft Excel/Powerpoint, Paid Social, Data Analysis, Audience Research, Marketing Plan Development, Creative Strategies
Timeline
Media Planner
Noble People
01.2022 - Current
Associate Media Buyer
Mobiquity Networks
05.2020 - 08.2020
Viral Marketing & Social Media Coordinator
Blackbird Film Festival
01.2020 - 05.2020
Bachelor of Arts - Communication Studies
State University of New York College At Cortland
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