Overview
Work History
Education
Timeline
Generic

Samantha Kennedy

Detroit

Overview

6
6
years of professional experience

Work History

Account Supervisor

FleishmanHillard
Detroit
03.2022 - Current
  • Spearheaded strategic communications campaigns for Fortune 500 clients including Salesforce, Cisco, General Motors, and Amazon Business by crafting compelling messaging, executive bylines, and media narratives to shape public perception and elevate executive visibility.
  • Secured high-impact media coverage by placing executives in top-tier outlets such as CNBC, Fox Business, Barron's, The Wall Street Journal, and Bloomberg News; developed executive messaging, talking points, and media briefing materials.
  • Cultivated and maintained strong client relationships through consistent, proactive communication and delivery of high-value strategic counsel.
  • Led awards and events bureau programs to position clients and executives as industry leaders, securing recognition on competitive lists and speaking engagements at high-impact conferences to enhance brand credibility and peer alignment.
  • Managed and mentored the office intern program, overseeing day-to-day workflows and ensuring interns delivered polished, client-ready work.

Communications Advisor

SustainabilID
Detroit
01.2022 - 09.2024
  • Led all executive communications for the CEO, including briefing preparation for speaking engagements, panel discussions, and local media interviews.
  • Ghostwrote long-form content and personal narratives for the CEO, contributing foundational material for her autobiography and thought leadership platform.
  • Project-managed a full organizational rebrand, overseeing development of a new website, logo, and mission statement.

Deputy Press Secretary

Executive Office of Governor Gretchen Whitmer
Lansing
02.2021 - 12.2021
  • Served as on-the-record spokesperson for the Executive Office of Governor Gretchen Whitmer, managing daily media inquiries and press activity for a highly visible national figure.
  • Secured and staffed interviews with major broadcast outlets like CNN and MSNBC, as well as local media; led executive prep sessions to ensure consistent messaging.
  • Acted as lead traveling press staff, providing on-site communications support at open-press events and press conferences; collaborated with stakeholders and local officials for smooth event execution.
  • Drafted strategic media plans for senior leadership, including press tours and key state visits.
  • Supervised press assistants and interns, optimizing workflows to deliver timely, high-quality work.
  • Wrote and contributed to official press materials, including releases, advisories, quotes, and op-eds.

Press Secretary

Iowa Democratic Party
Des Moines
06.2020 - 12.2020
  • Served as on-the-record spokesperson for the Iowa Democratic Coordinated Campaign, supporting the elections of President Joe Biden and Democratic senate and congressional candidates in battleground districts, contributing to a 100,000-vote increase in turnout from 2016.
  • Managed press conference and broadcast interview placements; prepared speakers with media briefings and drafted press releases, talking points, and speeches for the party chair and Iowa Democratic officials.
  • Provided communications support for surrogate and principal events — including appearances by President Joe Biden and Senate candidates —across all four battleground districts.

Press Assistant

Pete for America
Manchester
12.2019 - 03.2020
  • Prepared media briefings for Pete Buttigieg and high-profile surrogates ahead of interviews with New England press; pitched op-eds to reporters and provided background briefings on key announcements, trips, and endorsements.
  • Led media monitoring across Manchester, Boston, and Burlington markets; compiled and distributed daily press coverage reports.
  • Coordinated surrogate interviews with national and local media, managed live broadcast hits at campaign field offices, and supervised and organized press conferences statewide.

Digital Strategist

GPS Impact
Washington
06.2019 - 12.2019
  • Served as lead digital writer for five federal, state, and local candidates, crafting email campaigns, organic social media posts, Facebook direct-to-donate ads, and Google search content.
  • Developed and coded emails and landing pages using HTML and CSS within NGP 7, NGP 8, and BSD platforms.
  • Consolidated and synthesized fundraising data from ActBlue into topline reports for clients.

Education

Bachelor of Arts - Public Policy

University of Michigan
Ann Arbor, MI
05-2019

Timeline

Account Supervisor

FleishmanHillard
03.2022 - Current

Communications Advisor

SustainabilID
01.2022 - 09.2024

Deputy Press Secretary

Executive Office of Governor Gretchen Whitmer
02.2021 - 12.2021

Press Secretary

Iowa Democratic Party
06.2020 - 12.2020

Press Assistant

Pete for America
12.2019 - 03.2020

Digital Strategist

GPS Impact
06.2019 - 12.2019

Bachelor of Arts - Public Policy

University of Michigan

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