Samantha Konkowski

• Lead strategy and planning across all paid media clients including Rutgers Athletics, ARTMS, Leonardo Jewelers, De La Viuda Hot Sauce, General Plumbing Supply, and more.
• Facilatated brand planning workshops with client teams to identify key goals to inform media planning efforts.
• Plan and manage media activations across all channels including TV, Radio, Print, OOH, Digital Display/Video and Social (Meta, LinkedIn, and TikTok primarily) ensuring optimal allocation of resources and spend.
• Collaborated with creative teams to produce engaging content tailored to target demographics.
• Negotiated favorable advertising rates with media vendors, resulting in lower costs and increased ad placements.
• Analyzed campaign performance data to identify areas for improvement and optimize future strategies.
• Developed comprehensive reports for clients on the effectiveness of media campaigns, informing future decision-making processes.
• Designed compelling presentations to communicate complex data insights to clients or internal stakeholders effectively.

• Contribute to strategy for all integrated media campaigns for Aveeno, Neutrogena, Lubriderm Body, and Johnson’s Baby
• Fully proficient in leveraging Media Tools to develop and maintain flowcharts with 100% accuracy as well as key budget documents (Media Authorizations, etc.)
• Create and present dynamic and informative PowerPoint presentation decks to clients including planning recommendations and campaign reporting
• Manage timelines between all internal/external agency partners and clients, ensuring all updates are captured within status documents
• Manage associate media planner, delegating and overseeing projects to aid with their overall development
• Work closely with SVP, Client Business Lead (Managing Director) on agency and client facing projects for cross- brand/agency initiatives
• Develop relationships with key vendors, identify appropriate opportunities for brands and lead negotiation of proposals
• Lead the execution of digital media campaigns - from approval to launch, optimizing throughout the flight and compiling end of campaign reporting to review with clients
• Lead development and oversee implementation of campaign materials (Tags and trackers)

*promoted from associate in 2018

• Improved salon efficiency by streamlining appointment scheduling and client management processes.
• Enhanced customer satisfaction with prompt and courteous service at the front desk.
• Implemented marketing strategies to attract new clients, resulting in increased revenue for the salon.
• Resolved client concerns professionally and promptly, fostering positive relationships and repeat business.
• Facilitated smooth transitions between appointments by coordinating stylist availability and managing wait times effectively.
• Updated social media platforms regularly with engaging content showcasing salon services, promotions, and achievements.