Samantha Lackmann
Farmington,MN
Summary
Dynamic marketing professional with a strong background in athletics, having excelled as a Marketing Assistant at the Center for Spirituality and Social Justice. Proven expertise in effective communication and digital content creation, driving engagement and brand awareness. Passionate about fostering teamwork and collaboration to achieve organizational goals.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Ice Hockey Coach
Minnesota Ice Cougars and Lakeville Public Schools
, MN
04.2018 - Current
- Led and executed structured development programs, focusing on performance optimization, teamwork, and communication across diverse age groups.
- Mentored athletes ages 8–18, fostering leadership, resilience, and goal-oriented mindsets through consistent feedback and growth strategies.
- Collaborated with the coaching staff and organizational leadership to align team culture with broader program objectives and values.
Marketing Assistant
Center for Spirituality and Social Justice (SCU)
Saint Paul, MN
04.2023 - 01.2025
- Developed and launched digital marketing campaigns and promotional materials supporting organizational goals.
- Created compelling graphics and messaging using Canva and Adobe Creative Suite to engage diverse audiences.
- Scheduled and managed multi-channel content, enhancing brand awareness, and increasing event participation.
- Collaborated across departments to ensure communications aligned with the mission and branding guidelines.
Marketing and Sports Recreation Intern
National Sports Center
Blaine, MN
04.2022 - 08.2023
- Supported marketing initiatives by promoting sponsors and events through social media content and influencer-style campaigns.
- Coordinated tournament registrations, which provided communication support to external audiences.
- I wrote blog posts, created social media content, and used Adobe Creative Cloud and Canva to develop marketing collateral.
- Participated in promotional campaigns targeting athletes, parents, and coaches at large sporting events.
Athletics Marketing Intern
St. Catherine University Athletics
Saint Paul, Minnesota
02.2023 - 05.2023
- Contributed to behind-the-scenes tasks and game-day preparations to ensure smooth event operations.
- Coordinated and input information on the athletic department website, maintaining accurate, and up-to-date content.
- Demonstrated strong organization and time management by balancing academic, work, and athletic commitments.
- Adapted to dynamic needs by assisting with various tasks, showcasing flexibility and problem-solving skills.
Education
MBA - Strategic Management
Saint Catherine University
Saint Paul, MN08-2025
Bachelor of Science - Communication Studies
Saint Catherine University
Saint Paul, MN05-2024
Skills
- Effective communication
- Client relationship management
- Team collaboration
- Problem solving
- Software Proficiency (Microsoft Office, Hootsuite, HubSpot, Adobe Creative Cloud)
- Writing and Editing
Certification
- Hubspot Academy
- Canva Design School
Affiliations
- Executive Board Member, The Hidden Opponent (2022–2024): Led public relations and organized mental health awareness events for athletes.
- WSACC Member and Executive Board, St. Catherine University (2020–2024): Collaborated with athletic leadership to enhance student-athlete experience.
- Athletic Department Voting Ambassador, MIAC Votes (2022): Developed voter engagement campaigns and social media templates.
Accomplishments
- Honors: Cum Laude, Dean’s List (8 semesters)
- NCAA Women’s Ice Hockey Team, 4-year athlete
References
References available upon request.
Timeline
Marketing Assistant
Center for Spirituality and Social Justice (SCU)
04.2023 - 01.2025
Athletics Marketing Intern
St. Catherine University Athletics
02.2023 - 05.2023
Marketing and Sports Recreation Intern
National Sports Center
04.2022 - 08.2023
Ice Hockey Coach
Minnesota Ice Cougars and Lakeville Public Schools
04.2018 - Current
MBA - Strategic Management
Saint Catherine University
Bachelor of Science - Communication Studies
Saint Catherine University
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